Hi folks,

Here is another episode of FLY-On-The-Wall starring Sue Bell.

The name of this podcast is “The Business DNA.”

In this episode Sue and I argue (I mean talk) about the business theme (keyword) DNA and your keyword clusters.

I love the conversations where Sue talks about USP (unique selling position) as well as the technical elements of integrating a silo website. This is where most people tend to fall down. But when they understand how it works, light bulbs start going off and you can watch their eyes light up. We live for those Eureka moments.  ; - )

The “how to” of mixing these two important processes together is non-trivial for the beginner, but will speed up your business growth at an accelerated rate.

Even if you are a seasoned marketer, you will still pick up a few tips about merging the technical aspects of a website with the direct response marketing aspects of your business.

- Russell Wright and the Theme Zoom Team

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