[View the story "Video-Centric Website Silo Architecture for SEO Ranking" on Storify]

Hello Network Empire Family, Here are some important content updates for various membership levels. 1) We have greatly upgraded the One Feed RSS Marketing Course and if you have access, it will be available here: One Feed Do It Yourself [...]

FAQ: Should promotional content on 3rd party sites link back to my blog or website? The correct answer to that is Yes. But let’s get more specific and talk about exactly where and when you should be linking – and [...]

  Hello everyone, We have opened a NEW COURSE that many of our students have been “screaming for” for years. It is called How To Build an SEO Website Silo Architecture Website using WORDPRESS. Please note that if you are [...]

The extreme examples of undesirable sites are the spammy, duplicate content, cheap bot created marketing nightmares. With any luck, Google will figure out a way to get these kinds of sites de-indexed entirely. However, the folks who run these kinds of sites are always inventing new ways to trick the search engines. It's this, as much as anything, that causes Google to have to constantly tweak their algorithms to defeat the latest black hat tricks.

Hello folks, Theme Zoom’s Natural Language Processing technology gives you an unfair advantage over your (or your clients) competition. Because our marketing campaigns are not driven by hype, and we have not targeted the “affiliate” marketer in the past, some [...]

  Hi folks, Here is another episode of FLY-On-The-Wall starring Sue Bell. The name of this podcast is “The Business DNA.” In this episode Sue and I argue (I mean talk) about the business theme (keyword) DNA and your keyword [...]

As the main engineer for Theme Zoom, I frequently get questions/requests that use varying other tools as points of comparison or reference. One of the most common classes of tools is the Keyword Tool class. I won’t bother to mention [...]

"I would rather take an hour documenting a task well and making it a process then to take the five minutes doing the task over and over again. If I document it once and create a process once, then I have gained that five minutes for a lifetime."

Larry Page: A lot of our systems already use learning techniques. The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly. You could ask 'what should I ask Larry?' and it would tell you. Technology has a tendency to change faster than expected, and I believe that AI could be a reality in just a few years. People always make the assumption that we're done with search. That's very far from the case. We're probably only 5 percent of the way there. We want to create the ultimate search engine that can understand anything ... some people could call that artificial intelligence."

When I was studying with Bruce Clay in 2004, one of the big topics of training was how to properly silo a website for a client. As I recall, Bruce spent many hours trying to explain it to the students in his class. Only a few managed to grasp the concept effectively even when he drew everyone an explicit picture:

When you use Krakken to create a silo structured blueprint you have automatically created a template for themed PPC landing pages that Google will love. If you theme your PPC landing pages, you will discover that your PPC keywords have an increased Quality Score from Google, which will lower your overall PPC bid prices.