Hi folks,

These changes are a result of many countless hours of one-on-one training with new Theme Zoom students who get “hung up” in certain areas of development. The most common area is what I call the scalability factor- which is the process of jumping from the VMAD (vertical market analysis) sandbox to the Blueprint creation area. Much of this is because I have never given you a set scale to decide if a theme was a viable “Project” keyword or not. When a theme is selected as a website it is dropped to the Themes Tree as a “Project”, and some folks are still second guessing themselves on their choices.

Here are the changes that are coming (this week) that will probably simplify your ability to select “projects” by a factor of 100.

1. Silo Competition: (Now Called Buoyant Themed Linking Competition) As you know, the number of competing website column gives only number of results for a “phrase match” of your keyword or theme. For example Google tells us that there are 152,000 results for “green tea diet” But this is not really your competition. The numbers that I am the most interested in are the number of websites who are well “silo-d” and the number of websites that are “well optimized” for the keyword “green tea diet”. There are only 3,700 results for all in “URL”. This tells you that your competition for this term is very low. (It is actually much lower than this when you consider omitted results. (About 154 websites are unique and worthy of consideration.)
Theme Zoom will be revealing the “3,700 silo competitors” on the Themes Management Screen - both at the VMAD level as well as the Theme Tree (blue print map) area. It will be located close to the Competing Website column so you can see contrast between competing websites and competing silo-d websites. 

2. Number of Inbound Links: We will also be displaying the number of “inbound links” to the number one ranking website for every theme on the VMAD table as well as the Themes Tree. This will give you a very good idea of how much offsite promotion is being pursued in the industry. We will show the difference between the number of inbound links to the home page and the deep links of the number one site. This will help you determine if the theme is being supported by Buoyant Page Rank Value or if they are a link buying spree.

3. Wide Synonymic Net (WSN) Cost Per Click: I am really excited about this one. Instead of merely having the “cost per click” of the Parent Theme, we will display the total cost per click value of the Parent Theme plus the search engine proven synonyms you have selected on the Synonym Verification Screen. Right now we have ONLY the cost per click broad for the VMAD theme displayed. My friend Jerry West came up with a scale and we have adapted it to reflect “Project Viability.” I have not formally released this, but here is a sneak peek: Best Likely Project Candidates: $4.00 + per click Good Likely Project Candidates: $1.50 - $3.99 per click Above Average Project Candidates: $0.90 - $ 1.49 click Average Project Candidates: $0.50 - $0.89 per click Below Average Project Candidates: $0.49 or below per click The above scale reflects only one factor used to consider Blue Print Project Viability, and only for a single Theme. With the implementation of WSN (Wide Synonymic Net Cost Per Click) we will reshape the market intelligence industry by creating a scale that focuses not only on the cost per click of a single Parent Theme, but also considers the overall cost per click of the related Market Synonyms (Search Engine Proven Synonyms.)

4. Wide Synonymic Net (WSN) estimated natural clicks per day: Instead of focusing on the traffic to the Parent Theme alone (which we are also adding by the way) we will give you the total estimated traffic to the related Market Synonyms. This sort of information may change some of your decisions when they are easy to see in the beginning. (Begin with the end in mind.) They will also clear up a major point of confusion that some students have had. (I had a student who chose a theme for a project because it was 17.00 per click. It was only a Niche. If the Wide Synonymic Net information were there, she would not have chosen it in comparison to many other project options.)

This is another reason we are going to add the TRI Category to the VMAD Table: TRI Category: I realized that it will be better to have size and scalability in mind, so we will add the TRI Category as a reminder of when you are drilling into a Market Segment, Market Category, Subtheme, Niche, Microniche, or Phrase. This will help people remember what size of market they are in, and help us give better directions. For example, you seldom want to build a Project that is a Microniche or Niche, unless you have specific products and niche interests that support that. Even then, you need to carefully consider how little competition you have- and perhaps reconsider the size of the website you are trying to build. (WS1, WS2, WS3, WS4). All of this is to be covered in our new Quick Start Guide released this week.

All In Title: Just for thrills, we are throwing this on the VMAD screen, because the contrast with the other data will show you how poorly or effectively an industry is optimizing your theme.

All In Anchor: In the VMAD area we will show how many websites are using your theme as an anchortext. This is a very important factor in determining how well optimized a theme is overall.

Summary:
The above additions will assist you in more easily choosing a Blueprint Project. This has always been the most baffling part of Theme Zoom for some folks, probably because such decisions also have to do with your product choices, business models, and profitability margin. The whole point of Theme Zoom is not to judge the viability of a market only by a single keyword or Parent Theme, but by the entire profit potential of the wide synonymic net. The added features above will make it “way too easy” to determine this, which is why we have avoided adding these details for awhile. We are uncertain as to the impact that this sort of data will have in the market place, but we also know that the close-knit Theme Zoom community is comprised of some of the most skilled folks in the industry.