TZX Gateway to Multi-Channel Marketing:

Walmart Without Shelves Part 1  (5 minutes)

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Think of any subject, any question you can come up with and you can find a ton of information about it online right now and it's free.

Accessing information has never been quicker, cheaper, or easier than it is right now. What's not to like about that?

Well for starters, the real battle for us as business builders and entrepreneurs isn't about putting our hands on more information.

We are now in a battle for discernment- for knowing which information can help us grow our businesses and free up our time.

And it's equally important to know which information can not help us- or even possibly hurt us.

Finally, and this is huge- we want to be able to connect what we already know with what we learn in the future.

Let me explain that — because it is super important.

You go into Wal-Mart, you walk through the front doors past the greeters- but there's something very different about this particular Wal-Mart . . . there are no shelves.

Just boxes of products stacked everywhere in no apparent order:

Let's say you start looking for a fishing pole. You know it's in there . . . somewhere.

You're sorting through stacks of boxes but, alas, no fishing poles.

You know what you want, you know it's in there- but it's just too painful to keep on looking.

So, you stop.

And you leave.

And that's the exact problem we face when we seek out knowledge to grow our companies. It's like gathering a huge pile of puzzle pieces, only, they are from different puzzles. We then struggle to put them together into a picture that makes sense.

New information just keeps rolling in all directions!

Some of this information may be great stuff and some not so great. 

This is definitely one of the paradoxes of our time.

It seems that the more information that we have available to us the more difficult it is to isolate those nuggets of profound knowledge that really matter.

How can we connect, codify and organize the business building information that matters, get rid of all the stuff that doesn't matter- then put it all together in a way that clears the path for clearheaded action?

He recognizes picture?

 
I'll tell you why and the second, but first, let's just do a quick refresher:

You may read the rest of this Theme Zoom multichannel marketing article.

(Transcript of Art Crowley)

- Russell Wright

The answer, going back to the Wal-Mart without shelves, starts with . . . well- Putting in some shelves!

For us that means adopting a strategically interconnected thought structure we can hang our ideas on.

Business growth is a whole lot easier when we can visualize how all of our strategies fit together.

2. Where to find the information we keep.

In a nutshell, that is what Gateway to Multi-Channel Marketing ™ is all about.

I should make a confession to you. I am not an intellectual. I am not the least bit interested in grand theories, “shoulda-coulda-wouldas”, utopias, or any other mind games that don't work in the real world.

That is why the stuff you're going to pick up in the Gateway system is NOT THEORY!

The principles in the system are based on my hard-core street knowledge about what works and what doesn't.

I first created the system selected use it to grow my own successful industrial products company.

I also applied these principles to a few private clients and at the top levels of eight Fortune 500 companies as well as the United States government.

Until now I have never made this material available to anyone outside a handful of business owners and friends within my own inner circle.

Right now (Starting January 15 to Paying Theme Zoom Members) you have full access to the six business growth strategies- which are your six critical business growth tracks.

Each strategy and profit tool adds support to every other strategy within the Gateway system.

You can look at it as a sort of business growth ecosystem.

And this brings me to the Three Big Things I want you to understand about Gateway to Multi-channel Marketing:

1. Where does Gateway fit into the online off-line marketing spectrum?

2, what are the three most powerful ways you can apply Gateway to grow your business?

3. Have you engage your entire team, either in-house or outsourced, in order to get them to put their weight behind the Gateway growth process?

The First Big Thing:

Just for a minute, forget about the Internet.

Let's take a look at the three agendas.

I view this as the most important graphic theme zoom has ever created.