The New York Times released an article yesterday exposing Google’s “Search within Search” function that has been bugging me for the last several weeks. Read the New York Times article about Google's search within search function.

In this short Theme Zoom video I give you a quick tour of the issues and hand with a live demo of Google’s “Search within Search” function.

My “modest proposal” is that Google has the courtesy to remove the pay per click advertisements from the second tier search function. To me this seems reasonable enough. 

In my opinion, this is the most controversial change Google has made since the “auto-link” function that I blogged about in 2006- where ISBN numbers on any bookstore website could become hyperlinked and redirected the visitor to Amazon.com at the wave of a toolbar wand.

- Russell