Theme Zoom user with the call-sign ppceve asked a good question about
pay per click and traffic brokering. You can read the details of her
question in the following post on her blog.

Eve summarizes several questions that many Theme Zoom users have asked.
These questions range from basic to advanced about Pay Per Click in
general. PPC and theme-silo structures. PPC silo-mapping and many more.

I realize that you guys are inundated with tons of information every day.
The two calls on this page, combined with the PDF document at the end . .
. represent the combined knowledge of two skill sets that are almost NEVER
brought together in a comprehensive, step-by-step manner. The first is PPC
and SEO integration with step-by-step Multi-Channel Marketing knowledge.

The entire integration process is available to all regular Theme Zoom
private members, and we have been told that the Gateway to Multi-Channel
marketing course alone is worth the price of your TZ membership. These
interviews will give you a glimpse of how we integrate these skill-sets.
The Theme Zoom Krakken application was built on a prerequisite
understanding of Multi-Channel Marketing principles.

If you are brokering traffic using PPC advertising as a driving force you
will want to listen to both calls and download the PDF at the bottom of
this page. You may have noticed a drop in your traffic lately using
certain methods. We cover this in the PPC call.

If you are performing any PPC at all for any reason, or getting poor
results recently in you publishing network ads, again, you are going to
want to carefully listen to the following call:

- The pitfalls of using CPA as a long term business strategy.

- The lead business . . . where is it going and what is the new Vegas
conference that is dedicated not to SEO and New Media but �lead
generation� in its pure form.

- Should you properly Theme your website landing pages for PPC when
running your ads on the Google publishing network.

- Things NOT to do unless you want to lose your click-thru-history and
start all over again when restructuring a campaign.

- The proper way to test the technical- long tails, and diversify your
adgroups for optimal results.

- The best way to think about PPC in terms of building your authority or
reliable source website to leverage a long term business model.
(Lifetime value of the customer or LTV).

- What does Google Adwords customer support NOT tell you when you ask
them about moving your Google adgroups around to different campaigns.

There is a lot more on this call, and it is a segway from a previous call
called that was created in response to Theme Zoom user with the call-sign
WSMEDIA:

- 31 Ways To Make More Money With Your Authority Site, Create A Traffic
Source Under YOUR Control, And Side-Step The �Tragic Flaw� Of Traffic
Brokering�

The link to this earlier call and its downloadable mp3 is here:

Call 2: Art Crowley: 31 Ways to Authority Site Money 

There is a companion document to this call that you are going to want to
read:

http://www.themezoom.com/pdf/31-ways-article.pdf

Take the time to listen to them, especially if you plan to use PPC,
traffic brokering, and/or Google advertising network traffic in the
future.