Network Empire
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One of the things we will discuss this year at TZ Certification 2010 is how you need to know enough about you or your clients business to create an irresistible offer. If you are going to do work as an SEO for a client, at the very least you should be able to rattle off your customers “Touchstone” part of the irresistible offer from the perspective of a prospect.
As you know the SEO world is changing so fast that sometimes it is better to publish several items at once. The following entry will cover what we believe to be the most interesting SEO and online business strategy related news of the last 4 months.
It’s the humble opinion of Sue Bell that Google has lost the battle to Facebook. At this point Google would have to do something truly remarkable to change this fait accompli. This is not a small thing for Sue to say- and over the next few posts, we will be considering the impact and meaning this may have for your business and the future of online strategy in general.
This “futurist” series introducing a zoomed-out view of two possible technological futures mankind is moving towards. This perspective will be helpful to any business owner who wishes to prepare and take advantage of the many upcoming changes in mankind’s relationship to technology and the ever-increasing limits of his attention.
We recently published the updated Pyramid of Promotion Chart that included an additional pyramid for social media.
Just for fun I have decided to give away a sample .csv spreadsheet from the Theme Zoom Krakken (Vertical Online Market Analysis) application. I did not perform a comprehensive Krakken “theme cluster” analysis, but only a single keyword drilldown for the theme “Identity Protection” (since this seems to be the richest market in the cluster).
I hit the “record” button after Sue started confessing her beliefs about the upcoming year in technology, social media, and the “big picture” on the national financial situation. This talk is a doozey folks. I recommend tossing it into your mp3 player but I probably would not play it while driving. (grin)
