Hi folks,

This came from a conversation with a confused person in the seo2020 forum. His questions about keyword research and "silo structure" are very good. Here is a model of a theme silo website structure that will optimize your keywords with your content more effectively.

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Please help

I'm no stranger to keyword research, but I'm confused as to what you are telling us to do according to "the plan" when it comes to keyword research.

It has always been my practice to go after the low hanging fruit (pardon the expression) and to build many, many pages for those keywords. Now it is my understanding that we can rank well for the higher competition keywords using the plan?

What do you do when choosing keywords? Do you do a competition search? Do you pay attention to KEI? (I use wordtracker) If so, do you search with quotes on and off, and what KEI do you look for before you will use a keyword?

I'm starting today with 2 people writing quality articles every day for my sites, I'll be adding several more people this week. I want to make sure that I'm not targeting keywords that are out of my league, and wasting time competing in a field that is too big for me.

It is my goal to have 75 - 100 quality sites online using the plan as a guideline by the end of the year.

Thank You.

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Hi,

I have been in several forums where this confusion about "the plan" is evident.

Following this entry, I will post a conversation I had with another person in Jill Whalen's "high ranking" forum.

The Plan is a BASIC silo stucture. It has never been more than that. The brilliance is not so much WHAT it is, but the simplicity with which Charles has been able to lay it out.

In fact, when I studied with Bruce Clay, he trained us on the "advanced plan" using the http://www.cabellas.com website. He taught us about themeing and silo structures- but he would implement more than one on a website. (which we, at the time, called a Portal).

The purpose of "the plan" is to get indexed around a basic frameword and let the spiderbot make no mistake about adsense or anything else. Basic site map, basic subject matter- inevitable result=

This site is DEFINITELY about GOLF!

There is no WAY it can be about SHOES.

This is because the site has been well themed based on Site Map.

In fact when Bruce Clay was working on http://www.cabellas.com the domain was http://www.cabellasonline.com while he was setting up the infrastructure- and it was mainly just a site map from what I remember.

Read the post following this, and you will understand how yoiu back yourself into HIGH HANGING FRUIT over a reasonable amount of time following the plan and the "theme zoom" plan if you have graduated from "the plan". They are essentially the same, mine just uses more "plans" in one site. But stick to "the plan" until you are absolutely certain of how themeing works.

Here are my basic tutorial videos onhow to implement "the plan" and how to implement my "tz" plan.

- Russell : themezoom dot com

http://www.theme-zoom.com/pfdogs/the-plan-step-one.html

http://www.theme-zoom.com/pfdogs/the-plan-step-two.html

http://www.theme-zoom.com/pfdogs/the-plan-step-three.html

http://www.theme-zoom.com/pfdogs/the-plan-step-four.html