Hi folks,

There is an interesting "SEO Deathmatch" between Dan Thies and Michael Martinez- both moderators in Jill Whalen's SEO forum.

After a detailed review of their argument, Sue and I have arrived at several conclusions which I distilled down in a follow up post on "find all" keywords.

The essence of the "find all" versus "exact match" argument were distilled into a few simple questions which were answered by Dan Thies:

1. What the heck are your average customers and prospects really typing in?

2. How many people really use artificial awkward keyword queries to make it worth your while to optimize your website or webpage for these keyword phrases?

3. If you do have a lot of awkward keyword phrases being used to arrive on your site, what are the reasons for it, and how can you take advantage of it? Doesn't it make more sense to drill into these terms for higher traffic expressions . . . thus  increasing the "rarity" factor for more expressions across your entire website theme?

To read Dan's response to my questions visit the Highrankings forum.

- Russell Wright