August 27, 2006
Selecting Silos with Theme Zoom made too easy!
The Power of Single, Double, Triple, and Quadruple nominated Silos!
This is a tour through the architectural comments column using the single, double, triple and quadruple nominated Silos.This section utilizes the portion of the Theme Zoom help manual that corresponds to "Step 3" (How to choose your silos).To visit the "silo selection" (architectural comments) portion of the Theme Zoom users manual go here.
You will need to have the manual open to the "architectural comments" section of the Theme Zoom users manual when listening to this call.STEP 1: After you have drilled into your parent theme and extracted all of the keywords, and after you have selected all the keywords and clicked "get remaining data" . . .. . . go to the "define filter" screen by selecting the "define filter" button at the top of the Zoom Analysis screen.
STEP 2: Filter for the following items:
Quadruple Nominated Silo TRI™, Traffic, PPC, Competitor - Drill Down
TRIPLE Nominated Silo TRI™, Traffic, PPC - Drill Down (if appropriate)
Double Nominated Silo TRI™, PPC - Drill Down (if appropriate)
Double Nominated Silo Traffic, PPC - Drill Down (if appropriate)
Double Nominated Silo TRI™, Traffic - Drill Down (if appropriate)
TRI™ Nominated Silo - Drill Down (if appropriate)
PPC Nominated Silo - Drill Down (if appropriate)
Traffic Nominated Silo - Drill Down (if appropriate)
Please be advised that "competitor nominated" silos are in the help manual, but not yet on the "define filter" screen. The will be added shortly.
Click the "display only selected keywords" button and your zoom analysis screen will reveal only the cream of the crop keywords for you to look through, drill into, or export as a .CSV.
You have just extracted the most valuable (and most loaded) themes from any given Zoom Analysis screen.
Stay tuned for more information about this incredible feature.
- Russell
Theme Zoom in Two Easy Steps (flash audio version)Streaming Audio Version at bottom of this page
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