What is theme density?

Theme density is to your entire website as keyword density is to a single website page.

A website that is an authority on a given topic or theme has a "theme density" that scores higher than a website that is not considered an authority on the search engines.

Although TD (Theme Density) is not a formal algorithm acknowledged by Google, we believe that the collective scoring used by Google overall comprises the theoretical "Theme Density" of a website or network of sites.

"Theme Density" scoring probably consists of many factors which include:

1.         A well highlighted overall topic or theme of your website.

2.         For keyword density the website uses a "wide synonymic net" or LSI (latent semantic indexing) keywords throughout the entire website and theme.

3.         Anchor-text links used for inbound links and the theme and/or authority of the website on which they reside.

4.         Anchor-text links used for outbound links citing other website authorities on this same or related topic.

5.         Anchor-text links used to link between and within silos on your website.

6.         Adsense Conversion. We predict that since Google is raising the bar so high on the adsense side of things . . . that you better think really hard before putting adsense on your website. It has been made clear by the new "smart pricing" and "quality rating factor" that your personal account will get penalized if even ONE of your websites is not converting well.

There are those who do not believe that Google AdWords is connected to Google adsense.

Although the adsense-AdWords relationship is not perfectly integrated, it inevitably will be. Google has already stated that Google adsense and AdWords share the same caching (database).

The "smart pricing" technology is definitely something that adsense publishers need to be aware of.

This is designed to encourage webmasters to apply adsense only to their most quality websites. It will force adsense publishers to think twice before just tossing up adsense on any old "spam" website.

Read Kevin Lee's article on how to create an AdWords campaign using "smart pricing":

Smart Pricing and Campaign Optimization

- Russell Wright