Hi folks, Throughout the day today I will be sending you sneak peeks of the all new Theme Zoom version 3.0. Here is video number one: Theme Zoom Version 3.0 Sneak Peek Video 1 Announcement 1: Theme Zoom goes underground? The requirements for entry into Theme Zoom standard will be elevated. We will be referring beginning level webmasters to the University 2020 website starting March 5. There will be a lighter version of our software within this private mentorship area that will deprogram the beginner from previous training, preparing them for Theme Zoom Standard version. Starting March 1, a survey will be required in order to purchase a Theme Zoom standard membership. With this survey or application, we will be able to place a student in the appropriate mentorship course associated with the appropriate version of the Theme Zoom software. After many months of development, we have determined, based on your feedback, that a “client ascension model” is better than a “sink or swim” model. Announcement 2: Silo Publisher integrates directly with Theme Zoom now. It is seamless and smooth. To be honest with you it really kicks butt. I have made several videos building a website using Silo Publishers but I have not released them because I am now testing version 3.0 which I would like to release to you as soon as possible. Silo publisher is awesome and “feels” like velvet during the import of a massive Theme Zoom blueprint. I am very impressed. Announcement 3: Drupal integration is basically completed- Sue is just adding some final touches. I will update you on the progress of this very soon. Announcement 4: The perpetual keyword motion machine is indirectly connected to many of the buttons and features within this new Theme Zoom release. (As seen in the video above). We will begin to discuss how all of these things are connected and what to expect as we implement with the bid management tool. In summary, you will be able to click a button inside your PPC campaign and select the “MONEY” keywords that have been proven to convert to actual living breathing sales. When you click “Import” into Theme Zoom, TZ will tag these keywords as “Money” and you will be able to build a better blue-print based on battlefield tested keyword phrases. This is only one very small piece of the PKMM puzzle, but I just wanted you to start to get a visual picture of where we are going with all of this. These features will NOT be released in the upcoming TZ 3.0 version, although the keyword tagging IS implemented into the software. You may manually tag a keyword as “MONEY” , “EFFECTIVE” or any other type of keyword within the Theme Zoom proprietary keyword system or the The Keyword Relatinship Chart Ultimately you will be able to perform what we are starting to call PPC SILO MAPPING. This means there is a direct relationship between your PPC campaigns and silos and your natural website silo structure. The advantage of PPC SILO MAPPING is that you will get a higher quality scoring because you are targeting more relevant and synonymically diverse website pages within your PPC campaign. Given the fact the Google has now added more to the quality scoring aspect of their PPC campaigns, our upcoming PPC SILO MAPPING system is very very timely. Please see Perry’s article below on the new changes. http://perrymarshall.com/renaissance/googleslap3m.htm I really want you to understand WHERE we are going with the PPC SILO MAPPING concept. The reasons should become obvious after you read Perry’s article. I will quote the central point of his article: The chief causes of a low Quality Score are: 1. Ads, keywords and landing pages don't match very well in terms of Search Engine Optimization 2. Too many different kinds of keywords in one ad group and too many different kinds of ad groups pointing to the same landing page are both symptoms of the problem. 3. Your site doesn't have much content, or Google's bot can't easily find it 4. You're bidding on keywords that most advertisers have difficulty achieving relevance on Announcement 5: Jason Potash of Content Composer has released to me a final test version that we are beta-researching before the major release. It has a version of a synonym calculator and is based on the knowledge that Jason Potash and I are sharing behind closed doors. There will be a special release and price point (I believe) of the all-new content composer- to Theme Zoom members only.

 - Russell Wright and the Theme Zoom staff.
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