Hi Folks, With the release of Theme Zoom 3.0 LTI (Long Tail Index) webmasters will be able to determine which long tails are important in relationship to a vertical market. Most webmasters are accustomed to drilling into a broad keyword and collecting long tail keywords. The common practice is to fish for "low hanging fruit" using KEI and other such practices. The LHF (low hanging fruit) method has always begged the question of how to view the entire market in terms of its long tail keywords. For example, cost and traffic is seldom accurate when estimating the quality of a prospect acquired through a long tail keyword. Theme Zoom includes not only the keyword's cost and traffic when considering the value index of a long tail- but also measures the estimated overall keyword cost of the entire vertical market in which a long tail keyword is contained. The entire internet marketing industry is slowly beginning to understand the difference between keywords and themes. Theme Zoom puts this knowledge in action- providing you with a Latent Semantic Indexing tool that goes far beyond keyword research. We are now entering a new frontier in market intelligence. For more about Long Tail marketing in the news please watch the webpronews video short about the importance of excellent website content.
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