Google Webmaster Tools has now added a “top 100 phrases” to their arsenal. These are the keyword phrases used by websites in order to link to your website.For us, this is another indication of moving towards the Theme Density model that takes into account the theme effect of your entire website. Although inbound link anchortext has always played a part in how you are ranked for a keyword or phrase there have been some major shifts in the industry this month. Just the fact that Google is giving its webmasters this sort of tool says a lot. Goodbye Google Bomb: We have a list of at least half a dozen websites that are ranked for keywords and phrases. These sites are outranking websites that have a page rank of 8 and 9. Some of them are only page rank 1 and 2. Some of the terms they are ranked for are not on the visible page for which they are ranked- however the content on the page is synomically related to the overall market theme. As you may have already heard, the “Miserable Failure” Google Bomb  has been cleaned up. As you may (or may not) remember, the broad match keyword phrase “miserable failure” revealed a search engine results page with George Bush’s biography on the White House website. This has been “fixed” and Mr. Bush no longer has a high ranking for this keyword phrase. Word on the street has it that this Google bomb was fixed algorithmically- that it was not a patch job. Theme Zoom is currently testing to determine if this is true. The claim is that Google is implementing the new co-occurrence algorithms that deal with inbound “theme effect” and that they can now determine “theme fraud” or “Google bombing”.  In order to “Google bomb” several people (or several hundred) could provide inbound anchor text links to a specific page and literally change its theme. By several outside sources linking to a specific page with a certain theme (like “failure”) consensus would profoundly influence Google’s ranking for that page. Not any more. We have watched other “Google bombs” fall off the radar as well.Now we have Google Webmaster tools offering to hand you the inbound phrases to your site on a silver platter, no need to use third party software applications. Change is in the air. The co-occurrence matrix is "real". 

 - Russell Wright 
www.themezoom.com