Question of the day: How do I select expert verbiage and long tail keywords for my articles using theme zoom? Answer: The question you ask requires careful clarification on our part, as it may depend on what level of the Themes Tree you are on, but more importantly the process of selecting long tails is different than the process of selecting expert verbiage. In order to serve you better- at least until we can automate this process for you, I am putting together a document that reveals how we are performing the long tail and expert verbiage selection process. If it seems a little sophisticated, it is because it has never been done before and is a new technology. The process of choosing co-occurrence keywords along with the most valuable long tail and expert verbiage keywords- all integrated with top level direct response Themes- is a difficult feat. We are attempting to integrate the technical agenda (LSI) with both the educational and direct response marketing agenda. We are currently looking at ways to automate the long tail and expert verbiage process so that you do not have to manually go through the following steps: Selecting the Best Article Keywords I would strongly recommend that you pick up a copy of Content Composer until we figure out a way to automate this process for you. Even then, Content Composer has some serious fire power when it comes to keeping track of the desired percentage of keyword and theme density. I would prefer to go directly to Content Composer and am talking to Jason about the possibility of interfacing with the software directly. That would probably speed up the process a bit and prevent someone from really needing to know such terminologies like: pure diverse synonyms and pure diverse keywords diverse synonyms and diverse keywords partially diverse synonyms and partially diverse keywords These seemingly complicated terms simply refer to the uniquness of a keyword phrase as it relates to the parent theme. Using tools like Content Composer, I like to observe the co-occurrence percentage of my theme keywords while at the same time broadening and tuning my themes expert verbiage. This opens my topic up for more highly qualified prospects who are using expert verbiage or who are further along in the research process.

Also, the filter you will use to extract long tails from your Zoom Analysis Screen may vary from market to market. I have given you some preset filters in the Project Level Long Tail section of the keyword manual. When completed, this manual will also contain filters we use for diverse keywords and expert verbiage as well.

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