Is Google Out to Kill Third Party Keyword Tools?
0[View the story "The End of Market Samurai? From Google Data to Bing Data." on Storify]
[View the story "The End of Market Samurai? From Google Data to Bing Data." on Storify]
Theme Zoom Co-Inventor Russell Wright describes how natural language processing and research can be used to drive your curation activities, and how to stay more focused as a curator.
Just in case you think we have dropped off the edge of the world- here is a quick update and cluster of stories and events within the network empire community.
G-plusplus.com students continue to ask how to deal with Google Plus Personal accounts while managing multiple businesses. Russell Wright of Networkempire.com provides a video answer to these questions:
The intent of the bill is something we strongly support. Piracy affects those of us in the Warrior group more than most, as a lot of us make our livings selling our own intellectual property. Our membership includes tens of thousands of authors, musicians, graphic designers, photographers, programmers, copywriters, videographers, public speakers and others, from nearly every creative field.
Today, the Wikipedia community announced its decision to black out the English-language Wikipedia for 24 hours, worldwide, beginning at 05:00 UTC on Wednesday, January 18
Content Curation Supports Semantic Analysis and LSI Based Retrieval
The shortest answer to this question would be several related quotes (including mine).
“Digital Context is Contextual Sales”
“Leadership IS Sales” – Donald Trump
“Thought Leadership IS Contextual Sales” – Russell Wright
Russell Wright of Curationprofits.com and Theme Zoom answers the common SEO questions about content curation:
Content curation often pretends to be something different than journalism. I agree that it is, but only in context. Essentially it is a lot harder work, because- instead of completing a single story headline (un-burying the lead)- you have to provide ‘potential-meaning” for a large data set- or larger archive of headlines. As Bucky Fuller said, “the generalist will own the future”. Curators are the new digital generalists.
What the Heck is an Epi-Keyword DNA Map?Edit
I first heard this term/concept when talking to Theme Zoom Architect Sue Bell, creator of DWS.
SEO Question of the day: Content Scrapers – How to Deal With?
Twitter writes: “Communicating with users isn’t just about what you say. It’s also about how you say it. Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.”
The items included above are only a fragment of what the Network Empire team revealed in this crazy webinar-style seminar. If you would like to take the 2500 dollar webinar for five dollars, visit the special Storify Micro-press release offer:
Real Time News Curator Robin Good Chides Scoop.it Developer Guillaume De Cugis about the technical meaning of curation in contrast to Magazine-Making. But what is really being said?
A series of threads around the topic of “content curation” has hit the Warriors Forum as the topic is rehashed and re-sold. Sadly, none of the threads really hit the nail on the head- giving a beginner the impression that “content curation” is an old concept- with nothing new really happening around the topic:
Yes, the Network Empire G++ marketing course is live, and you may now subscribe. Remember that it is a subscription, and you have access to many other courses in the Network Empire members area, and you can cancel at any time.
I want nothing more than for each and every one of you to have a REAL automated money machine using the One Feed and G ++ Micro-Curation system we are building. More software implementations are coming every day. Our programmer is in the final stages of the G ++ RSS tool as well, which will make the contents of this course even better.
We’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” Urs Hölzle,
The Yahoo Backlink Checker Tool is going away . . . but do we care? TZ Software Architect Sue Bell tells you one of our dirty secrets- which she has not talked about publically before:
This is a members only Network Empire weekly news round up. If you are not a Network Empire member, please don’t read this. Shoe! Go away! Seriously! ; – )
Google SEO engineer and SEO public relations spokesperson Matt Cutts announced to his Google Plus audience that Google Reader has made a change in response to the complaints about the missing Google Shared Reader Page and Atom Feed.
The content curation course is not relevant to everyone, but we want to let
you know that the price has risen for the general public. If you are a
member, please contact the help desk for a coupon code.
Software Inventor Russell Wright of Curation Profits (dot com) revealed today that his development team has dubbed Google Plus One a Google social ‘virtual operating system’, not merely another Google project- like Wave or Buzz. http://www.curationprofits.com
Russell Wright of Network Empire announced to his members Thursday that another version of the Google Plus One RSS makers has launched. The Google Plus One RSS feed is a significant part of the One Feed to Rule Them All Micro-content curation system taught by Russell in the curation profits course
Google Plus Pages Launched for everyone this week. I received an excited email from Chris Lang and I enjoyed his article on why you should you may want to consider NOT creating a Google Plus Business Page:
Also a great question Mark, and I have answered this in the Cinchcast overview. In a nutshell please remember that it is your Google Profile (not pretty much synonymous with Google Plus Profile for many) that is the Core Identity associated with your Google Dashboard. Google is changing bigtime, and you probably noticed that already. Everything is becoming one operating system, with a similar look and feel. Youtube look and feel now matches Gmail and Reader look and feel. This is only the beginning. Be aware that your gmail account is secondary to you Profile and you can have ANY EMAIL YOU WANT associated with your profile! Also, you can send any email you want from a
Please keep in mind that I endorse Brock’s fine profile set up manual, but only in the context of the One Feed to Rule Them All and One Web Ring To Rule Them All context created by myself and Theme Zoom Architect Sue Bell.
Sue Bell of Network Empire announced to her members today that Google has ‘upped-the-ante’ against amazon local by adding 14 new aggregators to the system . . .
The Lady Gaga Google analytics “Power Introduction” Video revealing Lady Gaga search trends and spikes is something worth seeing. Such a massive spike in search traffic would be every website owners dream.
What Does This Mean? The Big Data Concern:
The problem with losing 10% of your tracking data is not that the number represents a significant impact on your data at large. The problem is that it creates a real, unavoidable selection bias in your Google Analytics. There are, more likely than not, substantive differences between individuals who tend to be logged in and those who do not. Subsequently, conversion statistics generated from organic data in Google may misrepresent the actual behavior of your general user base because it neglects to include that 10%. This is especially important if that 10% proves to be a valuable, higher converting audience (which could be related to their technological savvy, for example).
Local Search Research from the MarketingSherpa found only 35% of B2B marketers have claimed a local business listing, and a mere 23% optimize for local terms in organic SEO efforts, compared to B2C marketers’ respective 43% and 36% for those tactics.
There are three areas of focus for local search marketing: local search optimization and local business listings, and local PPC. A rapidly growing addition to local search marketing is paid locally targeted email advertising. Here we will talk about all four of these.
The first step of any local search marketing effort should be optimizing your website for local search followed by claiming, then customizing and enhancing the local business listing, such as a Google Place Page.
Neuromarketing Research and the Bright Shiny Object Syndrome. There are two aspects of neuromarketing that stand out in my mind; Positioning and Headlines. If you can get these things down, the world is your oyster. Failing to obtain these skills will leave you in the ranks of the average hungry marketer.
Military Industrial Software Architect Suzanne Bell of Network Empire has warned of several internet security breeches that are potentially hazardous to your online financial health. Consider Conflicker Worm and Secure Certificate Counterfeiting the norm, not the exception.
Russell Wright of Network Empire commented today that the upcoming ‘Google Wallet’ program would be considered ‘scary as hell’ by some privacy advocates. In the past few thousand years, the way we pay has changed just three times–from coins, to paper money, to plastic cards.
This is a weekly news round-up for Network Empire Members covering the hottest stories in SEO, Social Media and Content Curation.
Theme Zoom Architect Sue Bell Announced her excitement and approval today about the new twitter analytics tools in the works. Twitter is a key piece to the One Feed to Rule Them All system, whether you are on the Small Business Track or Market Domination.
Theme Zoom Architect Sue Bell Announced her excitement and approval today about the new twitter analytics tools in the works. Twitter is a key piece to the One Feed to Rule Them All system, whether you are on the Small Business Track or Market Domination.
Google plus is not effective or sustainable as a blog platform and should not be used as such, even though it is possible to rank your G-Plus posts on the search engines and use them for other SEO methods.
Russell Wright of NetworkEmpire.com concurs with Robert Gil that Google plus is not effective or sustainable as a blog platform and should not be used as such, even though it is possible to rank your G-Plus posts on the search engines and use them for other SEO methods.
Several Network Empire Students have asked about the best Google Plus One Bookmarklet. Russell Wright of Theme Zoom LLC recommends the following bookmarklet for reasons he explains in the video.
Russell Wright of Network Empire LLC announced the two safest ways to install the Google Plus One (Google +1) Button and Share Button into a static HTML website or wordpress blog. Revealed is both the official Google Plus 1 code and the best wordpress blog plugin that does not crash.
Google”s latest project, which company insiders say is dubbed “Propeller,” is a social magazine news app that will target the highly successful Flipboard iPad app. Flipboard, which recently received $50 million in funding and a $200 million valuation, was named the iPad app of the year in 2010. This app reformats the content that is shared on Facebook and Twitter into an interactive digital magazine.
The Network Empire team investigated Facebook’s new ‘personal subscription’ feature with some surprising results. CMO Russell Wright considers what he calls the new Facebook ‘Micro-Celebrity’ function to be potentially hazardous without training.
Google watchdog and tech inventor Russell Wright made note that a patent application registered by Google could see it integrate a range of specialist “vertical” searches into its interface, with specific modes for jobs, recipes and restaurants.
Theme Zoom students are often surprised to find out that there are often less than 1000 documents that Google ever deems worthy of mention on a SERP. Russell Wright of Theme Zoom shares his conversation with a Google engineer about Google omitted results.
Google Search Engine Results Page Competing Pages – Does Google Lie? We have trained our students for years to look more deeply at the omitted results function of Google as an exercise in “shrinking” your fears about how big your market actually is.
There are not unlimited numbers of search engine pages that are “worthy of mention” according to Google’s own algorithm. In fact, even in the most technically competitive markets like SEO, there are seldom more than 990 pages worth mentioning. Of course, there are exceptions to this with keywords like “search engine optimization” and other extremely competitive phrases- but normally there are not even 1000 pages worthy of mention, as is the current Google “results bottom”.
Russell Wright of Theme Zoom LLC updated members today that Google may now be used to book flights. Since acquiring ITA, Google has taken steps to expand flight search and has done so once again, as of yesterday, Watch the Google Video Presentation on this topic:
Your Youtube Channel RSS Feed is an important component to the One Feed To Rule Them All Network Empire System. For your convenience, we have provided you with the the Theme Zoom Youtube Video RSS Feed as an example.
The business process and execution framework alone make the price almost
silly, which is why you should jump in now. Even if you do not use our
applications, your mind will be blown.
Russell Wright of Network Empire recently expressed concern for the growing number of small and large business owners who believe that Youtube is a media channel rather than a curation tool. He blames this misconception on articles published by large media and confusion about the difference between curation and advertising.
Hilary Mason of Bi.tly revealed inside statistics about the ‘half-life’ of a social (viral) link, showing Youtube as far superior overall. Russell Wright of Network Empire added, ‘In addition to Hilary’s findings, it should be noted that the SEO benefits of ‘theme mirroring’ your Youtube Video keywords while embedding the same video in your site, is extremely powerful.
Google made this announcement on their Google Webmaster Blog, explaining that this applies to both the non-WWW and WWW versions and other subdomains on the domain name. Google said:
Google Plus One is very difficult to use profitably if you do not consider the proper way to thread a feed.
Google Plus Verified Names feature is Disturbing and Annoying
Behind every smart web service is some even smarter web code. From the web retailers – calculating what books and films we might be interested in, to Facebook’s friend finding and image tagging services, to the search engines that guide us around the net.
A Market Domination Web Ring Web is a collection of web properties with specifically designated actions in the marketing funnel. These properties are used to attract potential customers and encourage them to the next level in the buying cycle for the designated product or service:
“The point is that you get into trouble when you ask a single question with a single box for an answer, in which that single question is actually many questions with quite different meanings, but with the same words.”
Introduction to Network Empire Private Membership Area
People Mistake Micro-theming for Website Silo Architecture
How does Google Panda effect websites that have taken the time to incorporate appropriate website phyllotaxis (organic hierarchy and website silo structure)? Well, the site will handle any update Google will throw at you. I was told by a colleague (very well known in the industry) that I should talk a lot LESS about everything else, and more about website silo architecture. I take it for granted that good site design and keyword shingle hierarchy (long tail keyword to short tail keyword forethought) is just something people know they should be doing.
I have applied the latest updates and it is super easy to assign users tasks or assign entire projects to yourself if you wish. When you load the syndication screen you are presented with the following grid with all your tasks.
One more calculation for you. The chances of people signing up to your email list are about double the percentage of people who would click on an ad to buy a product, so if we keep the above optimism, that’s a 20% signup to your list. Conversion off of a good set of autoresponders can be as high as 80% (over time).
�We�re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,� said a Google spokesperson. �This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,� the spokesperson added.
In marketing, the decoy effect (or asymmetric dominance effect) is the
phenomenon whereby consumers will tend to have a specific change in
preference between two options when also presented with a third option
that is asymmetrically dominated.
Facebook just released their Facebook for Business Guide. Here is a look at some sample recommendations that Facebook makes
about pages themselves:
Note: To see the large images and screenshots updating these features please visit the DWS Update Syndication Blueprint Part 1 Posterous page. Hello, OK here is an update of the syndication blueprint. Please note this is beta data and [...]
Jerry West is someone who I really respect in our industry, and his is
the only membership site other than my own of which I am a member.
Yes, I chose it as theme defining because it’s the plural of the other
theme defining term and so the keywords it brings back and votes for
are going to be about all things gift baskets and I wanted those. My
thinking was that “chocolate gift baskets” were going to be an article
under the “gourmet chocolate” silo.
So in my report I was not only able to show my client proof there was no online demand for the product they wanted to invest a lot of money into but I was also able to show him within that niche several similar products that did have high traffic, demand and a good opportunity to make a decent profit. Needless to say the client was very impressed he mentioned he had a friend that was in the process of starting a new business who need it my services and didnt know it yet but he was going to setup a call for next week for us to talk.
You can read the article here: Big Content’s latest antipiracy weapon: extradition
Update from Domain Web Studio Developer Matt Da Cruz:
Just a quick update on the content management screen
OK I have cleaned it up and it works in sync with the DNA braid creation screen.
Built in validation to update the primary keyword meta data for the export.
I do not recommend this photoshop replacement application for advanced photo editing of course, but for basic image mark up and adding basic fonts for Facebook Fanpages it is absolutely unbeatable!
Bottom line folks, this is the last call for the “Cheap and Ugly” price point of $67. On Monday, July 19th, we close our doors and when we reopen it will be at a $97 price point.
Google continues to roll out largely unannounced changes to its online empire, on Thursday going live with a massive redesign of Blogger, its free blogging platform. Blogger users will now be greeted with a clean and spacious white and orange layout, with more essential Blogger tools built directly into the main interface when they log into draft.blogger.com.
For those of you who are new to top-down Vertical Onlime Market Analysis using Website Silo Architecture- it is a method that allows you to rank higher for thousands of more keywords using far fewer inbound links than your competition for far far less money than most people are spending. This is ultimately how you build a perpetual keyword money machine and create a business exit strategy in the millions of dollars. This is real business acumen, not internet marketing hype.
If you have been watching Google’s attempt to create social-friendly applications, you may have noticed that they have not been very successful at educating the masses on how to use them. As a result of what I believe to be poor educational process, their social tools (Google Buzz Included) have never become ubiquitous on the web.
There are a lot of people who believe that using a third party mass video submission service for video is some sort of silver bullet for their business. Many more people have jumped on the video marketing bandwagon as YouTube rose to popularity. Most people are thinking it will give them wider reach, leading them to more traffic. They also hope that mass video syndication will somehow lead to more sales.
The key to SEO global keyword ranking success is to first get good advice- a track to run on that will lead you to success. Neglecting to do this correctly can have disastrous consequences. You can actually end up paying 2000% too much for an SEO/SEM project, and/or perhaps going bankrupt or getting fired by your client (if you have one) before the SEO project is ever completed.
The Keyword DNA is one of the most important aspects of the Theme Zoom Perpetual Keyword Money Machine system. Your business keyword DNA is a cluster of the most profitable and relevant keywords related to your top level industry theme.
When completed, DWS is going to give you a weekly task list to make sure all your keyword rankings are covered and that all your keywords are ranked by the time your most competitive terms are successfully ranked.
It is incredibly easy to use DWS to map out your Website Silo Architecture. Remember, a properly silo’d website will help you rank higher for hundreds (or even thousands) of keywords using far fewer inbound links than your competition.
The Theme Zoom powered Domain Web Studio Application is accelerating in both power and ease-of-use.
Here are some recent developments that we are able to reveal to the general public.
There are massive simplifications to the suite and it is getting very clean and easy to use.
Users who have already seen the new version have been very stoked about the simplicity and easy visual approach contained within the suite.
The following video is a follow up on our previous blog post called Increase Rankings by Adding Silo Structure to an Unstructured Site. There was a flurry of more questions that spawned from the video on this topic. Sue Bell has decided to provide a follow up video to clarify how to increase the rankings of a specific page within a WSA (Website Silo Architecture).
DWS Membership Price IS going up, Get In Now While It’s Ugly and Cheap! <– This is coming from Sue Bell (aka The Architect) so you may want to take it seriously. From what I can tell, this is going to be an incredibly powerful application.
Creating a synonymic set for the silo theme will give you an added dimension to your website. It reinforces the the theme by finding different semantic ways of expressing that theme that can then be reflected in all the articles in your silo, helping the search engines to understand what the theme is and realizing that you are talking about it using a wide variety of terms. This will assist you to get ranked for keywords that Google believes are synonyms for the terms you used. We have effectively gotten ranked for a multitude of similar terms without any inbound links that utilize those terms as anchor text.
The best part of DWS for me is the fact that ranking a website becomes a systematized process with very little guessing involved. Instead of ” hoping ” for results – DWS systematizes the approach and will lay out the best site structure and promotion required.
Website Silo Architecture really is a way to align semantic structures that have obvious relevance from one keyword to the next into one topical node of relevance to the next. Doing this will help you rank higher for fewer inbound links then most of your competition.
Hello everyone, Question: What do you get when you cross an SEO master who crunched numbers in the mortgage industry, a military-industrial-level semantic software architect, and a neuromarketing expert? Answer: You get a killer SEO and Online Marketing Accountability Application [...]
Jeffery Smith of SEO Design Solutions has just left Theme Zoom Secret Labs, and had a lot to say about his visit.
I have traveled to Mesa Arizona to a ‘secret’ development meeting that includes Theme Zoom architect Sue Bell and Domain Web Studio developer Matt Da Cruz. The purpose of this meeting is to determine the exact integration process of the Theme Zoom technology into the Domain Web Studio interface.
This is a quick announcement to make you aware that Mozilla Firefox will be rendering obsolete the “profiles” function. This is very inconvenient for folks who manage several browser identities for whichever reasons.
Facebook does not care about how much information and connectedness you have created around a topic or theme. They are a closed system. They are not syndicated. Spiders will not follow . . . EVER. The best you can hope for is somebody “sharing” your micro-thought on their own wall, with your link so that you appear within the internal Facebook search engine. Otherwise the only way you will appear in the Facebook search engine (still in beta essentially) is to have your link or content appear in Bing.
The major changes in Google Places and other newly implemented Google local data has changed the results of our Krakken White Paper Competitive Analysis Paper.
In order to give you a quick overview of all three promotional maps, I have added some 3 minute video overviews on the Pyramid of Promotion Pillar page of the Theme-Zoom blog.
If you have been holding off pushing the blueprint button it is time to give it a try, because the profit-only keyword results are the most precise and profitable we have ever programmed. This means that you can get an entire website or blog category cluster blueprint in a matter of minutes- with the most profitble and relevant keywords and keyword clusters (even for Niches)!
One of the key features listed on the TZ Domain Web Studio “wishlist” was the ability to accurately estimate the SEO base cost of a keyword based on the number of hours worked in a month as well as the unique hourly rate billed for the project.