Author Archive for Russell
Russell Wright is the CEO of Theme Zoom LLC. He is also a search engine optimization auditor co-inventor of the Theme Zoom (Krakken) keyword research tool. This tool was founded on Russell’s proprietary keyword reporting system and the “8 different keyword types”. This keyword system is designed to unveil the unique keyword fingerprint of your website that will assist you in dominating your niche at a high level. Russell, as a professional speaker, presents the search engine story in a way that both technical and non-technical audiences will enjoy. He takes a top-down philosophical approach when speaking about search engine marketing and technology. An experienced communicator and storyteller, his goal is to promote a perspective that tends to intrigue the average listener.
Update: Google Mayday Long Tail Algorithm Bomb
Some of you may recall in May when it was confirmed that Google was creating a “ranking change” (not a crawler change) in their algorithm that seemed to threaten one-hit-wonders and other low hanging fruit long tail keywords.
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