Network Empire
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Hello folks, We have had requests from some of our Protégé members to provide you with more podcasts and conversations that can be added to your mp3 players. You may listen to these in your car etc. One of the [...]
One of the features that we are really excited about is the User Definable Column that is available in the advanced version of The Last Keyword Tool (TLKT). With this feature, you are able to define your own column, using any [...]
Hi folks, If you missed the webinar with Bruce Safran, Sue Bell, and myself (Russell Wright), here is the replay. In this Webinar we cover: – The 4 million dollar questions. (These are an adaptation of some things I learned [...]
Hi folks, We are getting a massive response to our new products, including TLKT (The Last Keyword Tool) and other technologies we have built primarily to enhance our Core Product (The Krakken Vertical Online Market Research and Website Silo Blueprint [...]
For those of you who are looking for “a few good keywords” … or even a huge pile of good keywords, you’ve come to the right place.
Theme Zoom’s ‘The Last Keyword Tool’ (TLKT) is an international keyword tool that is so powerful and completely configurable as to virtually replace all the other keyword tools in your arsenal.
How is that possible, you might ask – each and every tool out there has it’s own unique selling point – one or more pieces of information that only THAT tool offers.
Find out how…
I am not promoting this program to make a quick buck. I am talking about it because I love the potential and simplicity- and the fact that it will integrate with our own online market research and keyword research programs. I am wanting you to get ready for what is coming as we integrate the new Theme Zoom tools as well as the Krakken Blueprint software into the truly Awesome Bizzites platform.
For those less technical people, much of the information in this book can seem overwhelming and difficult to implement. I admit that there is a small learning curve for the web-savvy, and a large learning curve for people who are just starting out on the web. But the rewards of VOMA (Vertical Online Market Analysis), Website Silo Architecture (WSA) and Theme Mirroring (TM) are great. There are several things that happen once you manage to turn these three knowledge assets into a well-oiled machine.
Larry Page: A lot of our systems already use learning techniques. The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly. You could ask ‘what should I ask Larry?’ and it would tell you. Technology has a tendency to change faster than expected, and I believe that AI could be a reality in just a few years. People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 percent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”
Forgetting about LTV (lifetime value) of my customers was costing me money because it kept my attention on “low hanging fruit keywords” instead of “Vertical Market Themes”. This was one of the largest missed opportunities ever.
When I was studying with Bruce Clay in 2004, one of the big topics of training was how to properly silo a website for a client. As I recall, Bruce spent many hours trying to explain it to the students in his class. Only a few managed to grasp the concept effectively even when he drew everyone an explicit picture:
For example, you really should not put a keyword in the non-visible part of your web page (meta-data and meta-tags) that is not also in the visible text of your website. In theory, this could harm your long term rankings. (All of you cloakers and black hatters can ignore this comment, because I can hear your thoughts). But the fact is that the search engines, and especially Google, will penalize you for having inappropriate keywords in your meta-data or “technical website under the hood.” This is why the “technical agenda” deserves its own keyword category. The technical agenda is a complete school of philosophy all on its own.
Hello folks, We got a help desk question about Krakken’s co-occurrence column and how to use it. Here is a rough paraphrase of the question: Concerning the co-occurrence percentages what is the difference between a co-occurrence of 85.6 % and [...]
When you use Krakken to create a silo structured blueprint you have automatically created a template for themed PPC landing pages that Google will love. If you theme your PPC landing pages, you will discover that your PPC keywords have an increased Quality Score from Google, which will lower your overall PPC bid prices.
Understanding the Perpetual Keyword Lifecycle will help you turn your website into a living, breathing, profitable organism. The ultimate goal of Theme Zoom and the Krakken VOMA-to-Blueprint process is to automate your website theme ranking and growth process. Your website is a valuable piece of real estate and will increase in its value over time. Below is the “Keyword Relationship Chart” that gives you an idea of how the Keyword Transactional Lifecycle works:
You will be provided with the number of inbound links and the percentage of deep links to the top 3 websites. This gives you a broad and general indication of how competitive the inbound link campaign is for the theme or keyword you are analyzing.
Hi folks, The FTC is revising the guidelines for the first time since 1980, in response to the new forms of advertising spawned by the internet. Social Media is a primary target of the new regulations. “The guides needed to [...]
I remember one of the major pains as an SEO/SEM consultant was uncertainty about “what to do next” upon completion of vertical keyword research. Most of the keyword research tools on the market only gave me “ad-hoc” results with no clear direction as to where to put the keywords they suggested. It was a very obtuse process
#2 Applying Keyword Research Data to Website Silo Architecture [ 11:08 ] Play Now | Play in Popup | Download
A big problem faced by SEO/SEM experts (and marketing consultants) is that it is becoming more and more difficult to distinguish yourself in the marketplace. There are tons of keyword research and competitive analysis tools on the market . . . and many of them are providing superficial data. Furthermore, most SEO consultants are providing the same tired old “get-higher-search-engine-ranking” pitch. I have talked to hundreds of SEO/SEM customers seeking assistance over the last five years.
Missed Opportunity #2: Analyzing and comparing conflicting and contradictory data found in different keyword research tools is a huge time-wasting hassle (and is ultimately futile).
Hi folks, There is a new feature that was pushed out with the new release last night that I forgot to mention to you. You now have a “silo selection” option to the left of each theme within your project. [...]
High level theme keywords are keywords that are worth spending the time and money to own. Low hanging fruit keywords are often times not even worth a meta-tag and description. They are still very useful to have on your website, but it is important to put them into perspective within the overall structure of your website, blog network, or inbound link campaign.
Hi folks, Here is a sneak peek of the new (free) Krakken affiliate tool that is coming soon. You will be able to place the embed code on your site and represent Theme Zoom as an affiliate if you are [...]
Hello, Erika Preuss of TechnologyGoddess.com sent me a fascinating article that is related to my work at Theme Zoom. Scientists have created a model to monitor trends in social media such as Twitter and global semantics in combination with scraping [...]
Hi folks, We have tested Scribefire on several occasions but have noticed that they have a difficult time maintaining a consistent quality with their software updates. The purpose of this software is to update your various blogs from a single [...]
Hi folks, Here is a 4 minute video on the VOMA "view all keywords" function that some people do not even know is there. Hi Res Video: http://screencast.com/t/gEvKxxYt Low Res Video: http://www.youtube.com/watch?v=_I5j0mFVc7o Russell Wright and the Theme Zoom Staff
Hi folks, This is a follow up to my 4 hour series called "How to Use Krakken LSI Application for Small Business". << Please view some or all of this course if you have not yet done so: http://forum.themezoom.com/showthread.php?t=1107 >> [...]
Perhaps. My friend Mr. Black sent me an interesting article about how unprofitable blogging actually is. Do you ever have that sneaking suspicion that giving away TONS of thoughtfully written articles and blog-content is not going to make you any [...]
Hi folks, The Open Handset Alliance, a group of more than 30 technology and mobile companies, developed Android: the first complete, open, and free mobile platform. To help developers get started developing new applications, we’re offering the Android Software Development [...]
December 3, 2008 by Erika Preuss Over the last few months Google Blog Search has had some strange anomalies in the blog search results and indexing that left many blog owners scratching our heads. The good news is that Google [...]
Hi folks, Erika Preuss has completed the Google Friend Connect videos, as promised. I have to say that she has the most comprehensive knowledge of social media marketing that I have ever seen. I am still playing catch up with [...]
Hi folks, Here is an interesting lesson in traffic and conversion in the teaching style of David Bullock and Jerry West. The following is probably not a revelation to many of you but is a good reminder. Erika posts a [...]
Google Open Standard Developer Kevin Marks Speaks to Theme Zoom Hi folks, This is one of the richest interviews we have ever given. If you know the right questions to ask someone like Kevin Marks, you can come pretty close [...]
Hi folks, I am testing a direct connection between aweber and our blog posting system. If you are subscribed to this e-mail list and are not interested in receiving Theme-Zoom.com blog updates, then please unsubscribe to this list. Here is [...]
Hi folks, Do you know what these words have in common: open id, FOAF, data portability, google friend connect, social graph, XFN, and the Google Page Rank algorithm??? If you don’t start learning, you are going to be left in [...]
Hi folks, Here is the new Theme Zoom Krakken Presentation called "The 9 Species of Keywords". Enjoy! – Russell Wright and the Theme Zoom Staff
Hi folks, In this Part 1 “sneak peek” Video on Content Placement Scoring, Russell Wright of ThemeZoom and Krakken Market Intelligence Tools, previews the new Content Placement System. The Content Placement System is a unique proprietary system ThemeZoom and Krakken [...]
Hi folks, Earlier this year, Virgin Galactic space pioneers Richard Branson and Burt Rutan showed us a model of WhiteKnight Two, the workhorse aircraft that will launch SpaceShipTwo into suborbital space. We are getting there: See images of White [...]
Hi folks, I have gotten tired of waiting for a search engine friendly indexing solution for the amazing "Brain" mind mapping software. Many of you have seen me use this software for several Theme Zoom presentations. I have expressed how [...]
Tomorrow I fly off to the Theme Zoom’s Arizona offices to work with Sue Bell for a couple of weeks. During this time we will finalize several things that will be helpful to every Theme Zoom member. I want to [...]
Hello folks, here is a message from my friend Charles Heflin. It is in regards to the Social Media Blueprint application that my team is building based on our collaborative research into vertical market social media. Hello, I originally released [...]
Hello folks, Here is a short (10 minute) video on buoyant page rank and website silo architecture. Website Silo Architecture and Buoyant Page Rank – Russell
Hi folks, I was "sitting" on this video until after the SEORAINMAKER conference with David Bullock and Jerry West was completed. I wanted to make sure there was nothing I needed to add when I got home from Orlando. If [...]
To learn more about Silo Architecture and the Theme Zoom Krakken Website BluePrint Tool visit Theme Zoom
Hi folks, We all knew that Google had to have something up their sleeve in regard to Web 2.0 social media. They have been trying to jump into the social scene by acquiring Web 2.0 social properties… Now they are [...]
Hi folks, As I have been telling the story of "website architecture combined with business success" for the last three years, I have not always made it clear WHY you need to implement website silo architecture . . . not [...]
Krakken Awakens Webinar Part 1 Krakken Awakens Webinar Part 2 Download the Prezentit Presentation Free Gifts and Post-Webinar Bonuses: Gift 1: The "Mr. Black" Interview 04-15-08 (40 minutes) Gift 2: Here is a free copy of Charles Heflin’s current [...]
Hi folks, If you have not yet signed up for the Webinar tonight, you may do so at the following link. http://www.themezoom.com/cdt/2/I hope to see your there. Oh yeah, here is a picture of an ACTUAL Krakken: http://screencast.com/t/Sp6cWaBxrx5 – Russell [...]
Hi folks, Theme Zoom user with the call-sign ppceve asked a good question about pay per click and traffic brokering. You can read the details of her question in the following post on her blog. Eve summarizes several questions that [...]
Hi folks, This is a conversation between myself and Charles Heflin about Social Media and inbound link building. YOU MAY DOWNLOAD THE ENTIRE CALL WITH THE MP3 LINK TO THE RIGHT! Also, be sure to download your free report at [...]
Feeling like a politely worded episode out of the 1960’s cult classic “Yippee, Yappee and Yahooey”, where three gallant heroes battle a fire breathing dragon among other villains, Yahoo has responded to Microsoft’s “unsolicited” bid to acquire Yahoo (as in [...]
Jason Loftin informs the Theme Zoom community about WAN acceleration. I just heard about this down in Florida on my last business trip. – Russell Wright
Hi, Here are the last 2 videos in my Saturday rant: Video 4 (5 minutes): Watch Video Four Video 5 (5 minutes- theme zoom members only): http://www.themezoom.com/members/members-home.html (login required) Video 5 contains a sneak peak of the actual process map [...]
Hi, How much money is a "Black Box" technology (like Google or Theme Zoom) worth if it is cracked open for all the world to see? Where does the notion of "radical transparency" become naive? How do you determine the [...]
Hi folks, I got back from several corporate accounts in Chicago yesterday and Thursday where I was able to confirm the high value blueprints I will partially reveal to you in video five. The execution of this plan integrates inbound [...]
Hi, I researched all of this so hopefully you do not have to. Why not make sense of all of the "Voodoo" and skip over the 80% learning curve? I will not stop until YOU are with me in the [...]
Hi folks, I am about to save you a ton of money and time. Even better, we are about to permanently lift the "uncertainty-fog" about social media in regards to your top level business strategy. Don’t pretend you don’t know [...]
Hi, It’s good to see you again. I will post the videos here in descending order, as they are presented: Video 1 Video 2 Video 3 Video 4 Video 5 Video 6
Here is Part 2 of Keyword Research is finished. This is an explanation of Wide Synonymic Keyword Nets. – Russell
Keyword Research as we know it is finished and Theme Research has taken over. – Russell As seen on Theme Zoom You Tube
Here is an all new Theme Zoom Radio presentation. The field of neuroeconomics is the study of choices and why human beings generally make poor decisions. By understanding the limitations of your own brain it is possible to see past [...]
TZX Gateway to Multi-Channel Marketing: Walmart Without Shelves Part 1 (5 minutes) Download the PDF Think of any subject, any question you can come up with and you can find a ton of information about it online right now and [...]
Read Part I Read Part II Happy New Year! What better way to see out the old and welcome in the new, then to wrap up my three part article on Google Trends and spend a moment talking about our [...]
David Allen of the David Allen Company has an extraordinary way of providing visual stimulus by using natural selection as a metaphor for efficiency. Quote: The more sensitive the nervous system of any entity or organism (and the fewer leaks [...]
Hello my friends, I am sitting in the Las Vegas airport ready to head back to Wisconsin. Please forgive any early morning typos. I have to tell you that Wisconsin is looking pretty good to me right now. As many [...]
This is a conversation between Jay Townley and Russell Wright of Theme Zoom revealing some of the most important connections between market research, keyword research and "Big Research". If you think your business is too small to benefit from survey [...]
When we left off at the end of Part I, I was talking about how Google “normalizes” the data they show on the trends graphs. Let me talk for a moment about data normalization and why Google would want to [...]
Hi folks, Some of you already “get it”. Many of the current Theme Zoom members have more than a sneaking suspicion of why Theme Zoom is preparing you for carefully focused website silo architecture combined with high-level vertical market research. [...]
Hi folks, In order to provide a solution for the increasing demand for integrated multi-channel marketing step-by-steps, Theme Zoom is teaming up with "Mr. X" who’s name will be unveiled sometime in October, 2007. We are currently in the process [...]
In a recent poll conducted by Hakia.com, 62 percent of the 295 web searchers that were polled revealed they do not trust search engines with their information. The poll was administered to find out what users think about search engines [...]
Hi folks, Hopefully you already know that Google purchased DoubleClick for 3.1 billion dollars back in April. There are several companies that are not happy with this deal and are “running scared”. These include Microsoft and AT&T. Currently Committees in [...]
The secondary Google database, called the supplemental index, will probably not cease to exist, it will simply become invisible. The idea is that the general public will no longer know if a listing is in the supplemental index, or the [...]
Hi folks, A lesson in the psychology of branding: I thought it would be fun for you to see what my trusted board of branding advisors rejected yesterday. This concept was created by artist Ray McDaniel, and was quickly rejected [...]
Hi folks, Jerry West has given me permission to mail out his official response to the now-all-too-famous Jonathan Leger e-mail. Have fun, and I promise this is the last time I will mention it. ————————————————————— From the desk of Jerry [...]
Forget About Low Hanging Fruit. Swallow Your Market Whole (While You Still Can)
Hi folks, I got a call from an extremely well known marketing and SEO mentor today about an e-mail put out by Jonathan Leger. It was all about websites that are ranked highly for keywords yet do not have inbound [...]
Hi folks, I wanted to let you know that if you are running Pay Per Click Campaigns, Yahoo paid search is giving $100.00 free advertising bonus for anyone who starts an account. To start an account and get the $100.00 [...]
Hi folks, There is a phenomenon in psychology called "snapping" when someone has a sudden unexpected personality change- and starts taking drastic measures. I think that happened to me today. Understand, I am not lashing out at any one person. [...]
Hi folks, This is a pre-release of a new report we have written called “The Illusion of Internet Marketing”. It is to be a cornerstone document for the “Theme Zoom Exclusive Access” launch that is happening over the next three [...]
Theme Zoom Closes Doors Sunday June 10, 11:59 p.m. Central Hi folks, This is last call. We will be closing our doors tomorrow night at 11:59 p.m. central. This will be the last opportunity to Join Theme Zoom at the [...]
Hi folks, This is in response to a well written anti-LSI article written by Michael Duz: LSI is total nonsense! Hooray! I would like to thank Michael Duz on his artful dismantling of Latent Semantic Indexing and all of its [...]
by Don Tapscott and Anthony Williams In order to stay in business, companies must change some of the very principles they hold most dear. Mass collaboration, now ever so accessible via the web, is changing the way and the speed [...]
Jill Whalen of High Rankings reveals the nuts and bolts behind the “duplicate content” myth. This is a “beginning level” discussion but she makes some great points about content management systems and mod-rewrites. Is the real issue behind the “dupe [...]
