Articles By: kelley

The Last Keyword Tool (Op. 3)

0 May 4, 2009 2:56 pm

The most basic function of any keyword tool is to provide a list of keywords with some associated raw data. Most keyword tools do this part pretty well as generating keywords is hardly rocket science at this point. The big [...]

The Last Keyword Tool (Op. 2)

0 April 28, 2009 3:35 pm

Internationalization when it comes to keywords can be pretty tricky. The three most common pieces of data are AdWords cost and traffic, and competing pages in various search engines. This data doesn’t actually change that much, but it has to [...]

The Last Keyword Tool (Op. 1)

0 April 27, 2009 11:10 pm

As the main engineer for Theme Zoom, I frequently get questions/requests that use varying other tools as points of comparison or reference. One of the most common classes of tools is the Keyword Tool class. I won’t bother to mention [...]

There Is No LSI Controversy

0 April 13, 2009 2:35 pm

Over the last year, there have been few discussions that I’ve been forced to observe with greater disinterest than the one regarding LSI. “Does Google use LSI? Are their patents for LSI? What did they buy from Applied Semantics? Can [...]

Introducing Pseugle

Introducing Pseugle

0 April 11, 2009 11:39 pm

Actually, there is no such thing as Pseugle, it’s just a convenience derived from pseudo-Google for describing a proposed process for evaluating ranking factors using simple statistical correlation. The idea is to combine a generated index (pseudo-Google) against the Google [...]

Who’s Right? Who’s Wrong? Who cares.

0 April 10, 2009 8:28 pm

Sigh. As the primary software engineer and system administrator for Theme Zoom, the marketers do a good job of keeping me shielded from the incredible distraction that is dealing with users, marketing, PR, and the SEO industry in general. Despite [...]