Sue Bell

Sue Bell is the CEO, founder and mastermind behind Theme Zoom's 'Krakken' Search Engine Marketing Tool, The Last Keyword Tool and Domain Web Studio (DWS). Her expertise with system design and databases allowed her to back engineer popular search engines and discover methods for Search Market Analysis and Competitive Analysis that turn SEO and search engine rankings into a science. This resulted in the creation of tools which make the life of an SEO/SEM easier by automating both the difficult and mundane aspects of Market Research, Keyword Research, Website Site Structural Design and Implementation. Sue retired from her career supporting the Military in her thirties and recently came out of retirement to mastermind the programing behind our powerful and proprietary market analysis tools. She currently enjoys living in the arid Arizona desert, spends her spare time dominating online markets, and is available on a limited bases for online marketing consultation and training.

Sue has written 67 articles on this site, here are some of the links to his posts.

Market Segmentation and Analysis

By | On June 13 2009 01:13 AM | 1 Comment

Analytics | or… Why a Theme Cluster. One of the Crown Gems in the Krakken Vertical Online Market Analysis (VOMA) application is its ability to be able to “segment” and analyze markets.  I’d like to take a few minutes today and show [...]

What the heck IS a theme, anyway?

By | On June 16 2009 10:29 AM | No Comment

Natural Language Processing | If you think that this kind of automated pre-selection would be helpful to you, speeding up your website development, not having to sort through endless lists of unqualified keywords, you might want to check out one of our cutting edge applications for yourself. Quickly, before your competition does!

The Braiding of a Keyword DNA

By | On June 26 2009 06:12 AM | No Comment

Krakken | Today I want to talk about the power that occurs when you braid your Keyword DNA with the ideas from your USP and how this can make a powerful and convincing website as well as expanding this to include your [...]

The Last Keyword Tool Filters – Keywords by Market

By | On July 6 2009 11:32 AM | No Comment

The Last Keyword Tool | In this article I will show you how to use The Last Keyword Tool to create a website blueprint. A poor man's Krakken, if you will. This involves the use of filters that will keep the keywords relevant and give you the appropriate scope for each level of your blueprint.

The Long Tail Keeps Getting Longer

By | On August 6 2009 03:38 AM | No Comment

Analytics | Google says that approximately 50% of the queries entered into their search engine are unique.  What can you do with that kind of data?  Very little actually, because you don’t want to actually tweak your site to capture traffic that [...]

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