Network Empire
 |
 |
|
This week on Tuesday, Wednesday and Thursday we will be doing a series of three webinars that show you not only all the features in Domain Web Studio 3.5, but also some of our most closely guarded online marketing secrets. [...]
A CMS doesn’t have a folder structure, obviously, but they employ the idea of “categories” and this will give us the same advantage. Make sure your CMS is set up so that the categories are part of the URL string:
Get a handle on your keyword budget; DWS will demonstrate the cause and effect of your business objectives by flagging keywords that meet your needs.
Keyword research is put in perspective by showing you SEO as it really is – a set of systematic business decisions that will make or break your online business.
I recommend that you beat the rush and get Domain Web Studio now – while it’s cheap and ugly – because in very short time it’s going to molt and become a swan… A “black swan”.
I have a website I built with Wordpress about 8 months ago and I have some decent rankings but have stagnated with improvements. The market is either niche or micro niche and the terms I am targeting are very low competition.
Thanks to lots of coffee and some wonderful training videos I realize that every time I add a new article I am diluting the theme of my website.
I am already close to ranking for one of my primary terms.. page four.. so if I write the supporting articles with all the keywords in an order that works for me I should still form the same keyword DNA braid sense right? That’s the biggest question I have in the linking strategy and production strategy. I see how the supporting keywords form the DNA or focus Google in on that particular node
And many website developers stop right there. They might add seo-friendly aspects to the website (onpage factors), but as far as actually driving traffic to the website, well… that’s the realm of SEO and online-marketing; another cost entirely.
Many of you may remember the (rather antiquated) original keyword research formula created by Sumantra Roy called KEI (Keyword Effective Index). Sue Bell of Theme Zoom shows you how to take the KEI function inside The Last Keyword Tool to a HNL (hole nuther level).
While creating new algorithms for the Blueprint functions in Krakken I experimented with different filters in TLKT to get an idea of the best way to code Krakken.
Figuring out which major themes will have the best effect on your bottom line just got a whole lot easier. In this video I give you an peek at the exciting new update to the TZ-DWS Keyword Ideas screen – Here’s are the new features I cover:
Long tails ROCK. They can help you get EASY traffic, they can alert you to new developments in your market, they reinforce your theme and can help you get over writer’s block. See how easy it is to get AWESOME long tails for your website, using The Last Keyword Tool.
Matt joined Sue Bell on this Awe Invoking podcast that covers some of the details of the DWS (Domain Web Studio) offer – and in this podcast the TZ-DWS team takes a closer look at what the “Domain Web Studio Application” actually does and why you will be interested in taking advantage of this brief offer to be grandfathered into future versions of DWS at the current $67/month price point.
People experience two major sticking points when trying to develop an online web presence, especially when it’s their first time. The first is creating the website, specifically figuring out which keywords are the right ones to use. The second is [...]
As you know the SEO world is changing so fast that sometimes it is better to publish several items at once. The following entry will cover what we believe to be the most interesting SEO and online business strategy related news of the last 4 months.
It’s the humble opinion of Sue Bell that Google has lost the battle to Facebook. At this point Google would have to do something truly remarkable to change this fait accompli. This is not a small thing for Sue to say- and over the next few posts, we will be considering the impact and meaning this may have for your business and the future of online strategy in general.
Last week Yahoo! transitioned their search engine backend to pull results from Microsoft’s Bing. The result is that Yahoo will *look* the same, but the results will now come from Bing. This will allow Microsoft and Yahoo to combine their resources for indexing and allow their advertisers a larger market share, as well as significantly reducing Yahoo operational costs. An understandable play given circumstances. Yahoo was on the verge of going bankrupt without this intersession. Casualties of this transition, however, include Yahoo’s Link and LinkDomain legacy search functions.
Relationships… I want to pick up from my last post where I talked about Google having bought Metaweb last week. In the fascinating videos below you’ll see explanations about the where and why of web 3.0. The first one, a video by Kate Ray, discusses, among other things, the pros and cons of trying to create a system based on ontologies. Both videos combine to give a great overview of where we are now and where we NEED to go in order to make sense of the billions upon billions of pages on the web.
Interestingly enough, just the other day I was playing with Google squared, the big G’s response to Wolfram Alpha, and thinking how it had soooooo many possibilities – it literally made me think in new directions – and yet, sadly, it fell way short of my desires to actually return meaningful results.
Our updated charts with refined direct response aspects and now a new pyramid that reflects the impact of social media platforms on branding and customer influence.
Which tool you choose should depend on two things: What kind of data you need for the work that you are doing and HOW you need that data interpreted. (This is usually decided based on the PURPOSE of the data.
The extreme examples of undesirable sites are the spammy, duplicate content, cheap bot created marketing nightmares. With any luck, Google will figure out a way to get these kinds of sites de-indexed entirely. However, the folks who run these kinds of sites are always inventing new ways to trick the search engines. It’s this, as much as anything, that causes Google to have to constantly tweak their algorithms to defeat the latest black hat tricks.
Krakken is a market analysis tool that was designed to facilitate the creation of a silo structured website. The silos created by Krakken can easily be used as a completely new site or as an addendum to an existing site, [...]
The Secret: Social Media. Lots of people are talking about how to cache in on the traffic of social media these days, I’d like to share with you my experience. Setup: In my last Nailing the First Million blog post [...]
Today I want to share with you the two things I do that get my blogs indexed in a 24 hour period. Quick, simple and painless. 1. Install Google Analytics. In my last post about Nailing the First Million we [...]
You are the site, or more likely a collection of sites, which so dominates the market place that anybody who is looking for anything about “your product” will not just end up on one of your sites, but will actually spend a good chunk of their “buying cycle” there.
With so many plugins on the scene, where does a person start? Here’s what I look for in a plugin: Ideally you want something that is still supported. Plugins should fill a needed function, period. Don’t go plugin happy. Look [...]
You guys are never going to get your first million if I let you lolly-gag. By now you should have completed your assignment from the last blog post to pick a product, domain name, and target keyword. (that crack [...]
Jumping right in, the trick to picking a product is this: There needs to be traffic The traffic needs to convert You can get the traffic to your blog PICK A PRODUCT You don’t want to focus on a product [...]
After long negotiations Twitter has now reached agreements with both Google and Bing to give them access to their full feed of public tweets. A beta version of Bing’s twitter search is already live with a tag cloud showing the [...]
My blog posts of late have been rather technical in nature – how to find a profitable niche – how to make sure you found gold – what you need to do to rank for a keyword and so on. [...]
Today we are going to explore the ‘create a column’ feature of The Last Keyword Tool by creating a keyword “search value” column that makes the cream of any list of keywords rise to the top. First of all, let’s [...]
If you joined us for my last post in this series, you found us tearing apart the golden niches filter in The Last Keyword Tool (TLKT) to find profitable niches. Now let’s use TLKT to take a deeper look at [...]
Ok, I lied. I promised that my next blog post was going to be about creating a “natural search value” column in the Last Keyword Tool, and I’ll get to that, but I thought I needed to stop and show [...]
Today let’s explore the Last Keyword Tool “golden niches”. This is a default filter that is available to all levels of membership. Golden Niches is designed to find profitable keywords that you can use to target a single page or [...]
Surfing the other day, I came across these thoughts from an SEO firm: A few months back Google gave users the ability to edit the results they see in a search engine result page (SERP) when they are logged into [...]
Kelley and I were doing research for some new and exciting modifications for The Last Keyword Tool, when we asked the question; “Just how many domains in our database DO rank for a significant number of keywords?” We thought our [...]
We’ve been hard at work creating some new filters and columns for you. Some of these were inspired by the abilities we have available in Krakken. I thought I would share the filters with you today and tell you a [...]
As a professional SEO / SEM setting yourself apart from the rest of the pack is crucial to landing new clients. One of our core concepts is for Krakken to help you do just that. By effectively demonstrating and analyzing [...]
This is the second article in our series where we will show you how you can use Krakken as a marketing weapon to help your business grow. As a professional SEO / SEM setting yourself apart from the rest of [...]
As a professional SEO / SEM setting yourself apart from the rest of the pack is crucial to landing new clients. One of our core concepts is for Krakken to help you do just that. By effectively demonstrating and analyzing [...]
Google says that approximately 50% of the queries entered into their search engine are unique. What can you do with that kind of data? Very little actually, because you don’t want to actually tweak your site to capture traffic that [...]
In this article I will show you how to use The Last Keyword Tool to create a website blueprint. A poor man’s Krakken, if you will. This involves the use of filters that will keep the keywords relevant and give you the appropriate scope for each level of your blueprint.
Today I want to talk about the power that occurs when you braid your Keyword DNA with the ideas from your USP and how this can make a powerful and convincing website as well as expanding this to include your [...]
If you think that this kind of automated pre-selection would be helpful to you, speeding up your website development, not having to sort through endless lists of unqualified keywords, you might want to check out one of our cutting edge applications for yourself. Quickly, before your competition does!
or… Why a Theme Cluster. One of the Crown Gems in the Krakken Vertical Online Market Analysis (VOMA) application is its ability to be able to “segment” and analyze markets. I’d like to take a few minutes today and show [...]
