Today is Tuesday July 15, and Harlan and team have updated the personal brain with much needed features that I have been complaining about:

http://tinyurl.com/65u67s

These new updates will fit in perfectly with my personal pet project that is currently underway- a Theme Zoom integrated site-builder that also allows you to integrate a search-engine-friendly version of The Personal Brain technology and Web Brain Output into your websites. Yessssssss!

To use this new Web-Brain-Integrated software (to be released in about 5 months) you will be required to purchase a licensed copy of The Personal Brain.

As you know I am a huge fan of Harlan's "The Brain" software.

Why am I so excited about my little "side" project?

1. When I put a Web-Brain on my website the return visitors and visitor loyalty is doubled.

2. The current "web-brain" output is not really a website and none of the "nodes" are therefore search engine friendly or keyword rich. (Ouch)

3. Our integrated software will interface BOTH with Theme Zoom and The Brain.

I am sure you can figure out where I am going with this.

That is all I can tell you for now.

I can also add this: . . .  programming is already underway by a TZ member who "walks among us". In other words, this is not just talk.

- Russell

Charles Heflin Social Media Blueprint Software

(Brought to you by Theme Zoom, Jon Keel, Charles Heflin)

Oh the Irony,

I spend millions of dollars programming a vertical market keyword research application (TZ) that only the top percentile of search marketers understand- when all the market really wanted was – (drumroll) – A SOCIAL MEDIA ZOOM.

http://screencast.com/t/GH2QhdgrLzO 

Social media is going bonkers. But most people are thriving on the “short lived” dopamine high that comes from a short-termed business model. (Churn-and-burn baby, churn-and burn!)

When Charles and I started working together on blueprint technology and website silo architecture two years ago, we found the learning curve to be very high.

But social media seems to be something almost everyone understands (at least at a basic level) and is not hard to teach. Either that, or, everyone is getting caught up in the “social tribal proof” of the social media movement. In the book “Marketing Metaphoria” this is associated with the “connection” metaphor. (Just in case you care).

So I am now available by phone for the rest of the day for folks that are probably wondering: “Where the heck did Russell go today, why is his skype turned off”.

Sincerely.

May You Find What You Are Searching For . . . (no really it is a blessing),

Russell Wright

608-432-1387  

I have gotten tired of waiting for a search engine friendly indexing solution for the amazing "Brain" mind mapping software.

Many of you have seen me use this software for several Theme Zoom presentations. I have expressed how this R-directed thinking method can be used to organized non-linear systems and how it is probably not only the future of search . . . but also the future of knowledge structure and overview.

The future challenge for social media, folksonomy and data-overload will be the re-organization of L-directed hierarchical data structures into user-friendly non-linear R-directed webs.

As a result I have started to look into programming my own solution that will take The Brain HTML output and create a search-engine-friendly website with the graphical non-linear interface still in tact.

What good is having a brain if the world cannot search it? ; - )

An example of a non-search engine friendly HTML output from The Brain software is my 5-Neuro website called Russell's Brain.

I contacted the folks at "The Brain" and clearly they have their minds on the big picture and are probably moving towards some sort of liquidity event or buyout situation. But I am only guessing about this. The consumer-grade software is only a small piece of the larger systems being developed by these folks.

Historian James Burke uses the brain as well:

James Burke's Brain

My point is that I would prefer Mr. Burke's personal brain connections over Wikipedia's because I know the source of the connections being made. Therefore is is the Neuro-geometry that becomes more important than general co-occurrence predictors within a given specialized topic or theme.

Remember that silo-structure when it comes to SEO is simply a way of choosing top level themes? Silo structure gets a bad rap in the corporate industrial establish because it implies a "disconnection" between departments- or L-directed thinking isolated from the creative gifts that metaphor brings. (Left Brain Isolation). The word metaphor has its roots in "to go accross" or "cross over". It is almost as if we are crossing over from one side of the brain to the other and then back- to embrace, as a culture, a Whole New Mind.

- Russell

I want to make a comment that addresses something that several of you have
commented on.

Technology “appears” to behaving oddly to a higher degree than “seems”
normal. It is almost as if there is a glitch in the matrix. I do not know
if this seeming “oddity” is a statistical reality or if it is a cognitive
illusion that is simply heightened by a sense of weird weather.

I do know that many of the weather affects we are experiencing in
Wisconsin are absolutely a statistical anomaly. This means strange
phenomenon like this has not occurred anytime in recent history. This is
both interesting and exciting. But here is some advice from a computer
addict:

Advice for when your technology is not acting properly:

1. Don’t try to FORCE technology to work. (I know you know what I am
talking about!)

If you are sitting in front of the computer waiting for something to
happen, and you have the gnawing feeling in your stomach that everything
you are doing is an absolute waste of time . . . STEP AWAY FROM THE
COMPUTER. Sometimes you need to “reboot” your perspective. When you return
after taking a break (recommended that you take MORE than 30 minutes) you
will often fine that several “next actions” will have become perfectly
clear.

2. Ask For Help!

Don’t be a dopamine fool. The human brain is wired to keep us “glued” to a
problem even if the problem ABSOLUTELY CANNOT be solved. This behavior is
driven by a little trick that evolution has played on us. Dopamine makes
it seem as if the carrot is always hanging from the stick almost within
mental reach. Believe me when I say that this neurological substance is
just as addictive as a classified drug. For more information on this
please read the book called “Satisfaction” by Dr. Gregory Berns. The
difference between “intelligent” people and WISE people is that wise
people know the INSTANT they have been hooked by biological programming.

(This is why we become such lethal marketers).

So. When you catch yourself being hooked . . . stop what you are doing,
step AWAY from the computer . . . and go get the yellow pages! Yeah. You
heard me . . . the PRINT yellow pages.

3. Don’t Worship Technology.

Technology = From Greek. tekhnologia "systematic treatment of an art,
craft, or technique,"

The key meaning is “art” or “craft” . . . not “self torture” and
“humiliation”. Technology is a means to an end, not an end in itself. This
same goes while using any software application or web service. Garbage in,
garbage out.

4. Remember there is a Turk in the Machine.

There are PEOPLE behind technologies that we use every day. Success does
not happen in a vacuum. I can’t tell you how many times I have spent hours
trying to solve a simple problem on my server only to have the issue
resolved by a 30 second phone call to someone else on my team. This is of
course connected to my attempt to solve the problem by myself as warned
about in number 2 above.

Ask yourself: who are the people behind this organization or software
application. What sort of “people” were the people who programmed this
darn thing. I have found that the usefulness or sillyness of a software
application almost always reflects the mind of the creator- or the degree
to which the programmer understood the problem that was needing to be
solved.

The “turk” in the machine, also associated with the Mechanical Turk
program at Amazon, was a hoax perpetuated in the late 18th century. An
automated chess player was created by Wolfgang von Kempelen which,
surprisingly, fooled a lot of people who enjoyed being tricked. This
machine could play chess and even defeat human opponents. It was, of
course, a hoax.

There was a little man sitting in the machine who was a dang good chess
player. He defeated both Napoleon Bonaparte and Benjamin Franklin. But . .
. you already know how to read Wikipedia, so I wont expand on this.

http://en.wikipedia.org/wiki/The_Turk

5. People buy Solutions, they do NOT buy Software

I have spoken to several of you who are developing software applications.
This appears to be a growing trend. I have shared my own personal growth
process being involved in building the software application Krakken/Theme
Zoom. Just because you spend a million dollars building something does not
mean that people will buy it. Sales and marketing are EVERYTHING. You have
to listen to your users, take the feedback, and revise when it is
appropriate.

In the end the software developer had to remember that he is selling the
solution to a problem that is actually occurring in the field, not in an
Ivory Tower. There is a whole generation of software applications and
intelligence gathering tools being developed that we never would have
thought possible even 2 years ago. I am excited to be in an industry where
almost ANYTHING is possible!

Have a great week. I will catch you in Arizona and update you on our
developmental process with the Krakken application.

- Russell Wright

Theme Zoom offices are located in Lake Delton Wisconsin. Our office is
located about 500-1000 feet from Lake Delton which is now empty. CNN has
been replaying the story over and over again. We are OK! Thank you for
those who have e-mailed and “text messaged” me with your concerns.

To answer your question- we were not flooded. If the Dam further upstream
on the mirror lake side of our offices decided to break . . . then we
would probably at least have some beach front property for awhile.
Fortunately we are at the top of the hill near the Lake Delton post office
and have been more fortunate than folks who build their vacation homes on
the edge of Lake Delton. I have uploaded plenty of video footage to our
Youtube page for those people who like to watch my job killers. (Videos
unrelated to work or making money).

Thank you for all of your thoughtful concern.

http://www.youtube.com/themezoom

Tomorrow I fly off to the Theme Zoom’s Arizona offices to work with Sue
Bell for a couple of weeks. During this time we will finalize several
things that will be helpful to every Theme Zoom member.

Some by fire, some by flood.

- Russell

Hello,

I originally released The Social Marketing Blueprint Formula as a way to
categorize online social media properties for the purpose of breaking down
their various functions into a set of tools that can be used to achieve
specific business building tasks.

What I did not know was that my report was being passed around in
corporate circles. I knew it would probably hit the corporate scene but not
this aggressively. I started getting bombarded with phone calls and
inquiries about providing full Social Media Marketing (SMM) services to
small, medium and large corporations.

This is the direction we wanted to go in the first place and now the time
is upon us. The software application is in full production and we will be
using “live” accounts to help us tweak the software for maximum efficiency.
The software will save many man hours by simply keeping projects organized.

SMM is nothing like traditional Internet marketing. Many people make the
mistake of thinking that social marketing is just another Internet
marketing channel and that most of it can be automated. This is false and
anyone that would try and convince you otherwise is either pulling your
chain or they just “don’t get it”. You will not see favorable results for
yourself or your clients if you approach SMM from a traditional Internet
marketing mind set.

You may not be interested in jumping into corporate level servicing but if
you are then you are fortunate because you are at the right place at the
right time. SMM services are in HUGE demand in the corporate space. In
light of this fact, the current $120 per month price point on private
membership is WAY too low for the intelligence to be able to service
corporate clients who are willing to pay anywhere from $1500 a month on up
to $50k per month to have SMM services performed for them.

Yes, SMM services provide ongoing, residual income.

We will be increasing the monthly price of the membership on Friday, June
6th at 12 noon, eastern time (USA). Anyone who is a current member will NOT
see a price increase.

We will be closing this membership to new members in the very near future
as we move out of the affiliate market and into the corporate market.

If you are ready to learn how to tap into this emerging industry then
follow the link below to read more about what is offered on the inside:

http://www.seo2020.com/moodle/mod/re…view.php?id=52

- Charles Heflin

Here is a short (10 minute) video on buoyant page rank and website silo architecture.

Website Silo Architecture and Buoyant Page Rank

- Russell

- Russell

We all knew that Google had to have something up their sleeve in regard to
Web 2.0 social media. They have been trying to jump into the social scene
by acquiring Web 2.0 social properties… Now they are releasing this:

http://www.youtube.com/watch?v=BIEwUxMrJ4Y

Google has made a brilliant move. Once they release this to the mainstream
then you will be able to turn any website into a fully social property. The
implications of this are phenomenal.

If you have not made moves to familiarize yourself with social media
marketing and how to use it to control the fate of your online business
then now is the time.

Membership in the SEO20/20 Private Social Marketing Membership will be
closing to new members soon. Our industry shifting piece of software is in
development right now. Our close knit membership core is in a powerful
position to lead the wave.

Membership is currently $120 per month. When the software is released,
membership will jump to over $1000 per month. If you have been sitting on
the fence waiting to join then now is the time…

See a full list of benefits plus the bullet points from the upcoming
software:

http://www.seo2020.com/moodle/mod/resource/view.php?id=52

See you on the inside,

Charles Heflin, Russell Wrigjt & SEO20/20 Staff