http://www.theme-zoom.com Keyword Research and Market Research Are Not The Same Thu, 11 Mar 2010 05:10:20 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 This is the weekly Theme Zoom podcast show that cares about online market research, keyword research and promotion. Keyword Research and Market Research Are Not The Same Theme Zoom http://video.themezoom.com/itunes/Theme-zoom.jpghttp://www.theme-zoom.com keyword research, SEO, SEM, market research no Theme Zoom Russell Wright russell@themezoom.com http://www.theme-zoom.com/general/podcast-multi-task-seo-project-management-system-launching-soon/ http://www.theme-zoom.com/general/podcast-multi-task-seo-project-management-system-launching-soon/#comments Sun, 07 Mar 2010 03:01:14 +0000 Russell http://www.theme-zoom.com/?p=1664 http://www.theme-zoom.com/general/podcast-multi-task-seo-project-management-system-launching-soon/feed/ 0 <p><a href="http://www.theme-zoom.com/wp-content/uploads/2010/03/tz-dws-system1.bmp"><img class="aligncenter size-full wp-image-1670" title="tz-dws-system" src="http://www.theme-zoom.com/wp-content/uploads/2010/03/tz-dws-system1.bmp" alt="" /></a><br /> Here is an interview with Matt Da Cruz of Domain Web Studio and Russell Wright of  Theme Zoom. These two companies have teamed up to create what is probably the most comprehensive  Mult-User, Multi-Task SEO Project Management System in existence.</p> <p>Appropriate for businesses of all sizes, this system will allow you to move through a 90 day step, by step plan with full control over your project and project outcome.</p> <p>In the following Podcast Matt and Russell talk about what it means to “Swallow Your Market Whole” and what you can expect from the new system when it launches.</p> <p><a href=" http://video.themezoom.com/Audio/TZ-DWS/Matt-dws-interview-3-2010.mp3" target="_blank">TZ-DWS Podcast with Matt Da Cruz and Russell Wright</a></p> <p align="left"><a class="tt" href="http://twitter.com/home/?status=Sneak+Peek+Podcast%3A+Multi-Task+SEO+Project+Management+System+Launching+Soon+http://pw5x6.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.theme-zoom.com/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="[Post to Twitter]" border="0" /></a> <a class="tt" href="http://twitter.com/home/?status=Sneak+Peek+Podcast%3A+Multi-Task+SEO+Project+Management+System+Launching+Soon+http://pw5x6.th8.us" title="Post to Twitter">Was This Article Relevant? Tweet it.</a>  </p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.theme-zoom.com%2Fgeneral%2Fpodcast-multi-task-seo-project-management-system-launching-soon%2F&linkname=Sneak%20Peek%20Podcast%3A%20Multi-Task%20SEO%20Project%20Management%20System%20Launching%20Soon"><img src="http://www.theme-zoom.com/wp-content/plugins/add-to-any/share_save_171_16.gif" width="171" height="16" alt="Share/Bookmark"/></a> Here is an interview with Matt Da Cruz of Domain Web Studio and Russell Wright of Theme Zoom. These two companies have teamed up to create what is probably the most comprehensive Mult-User, Multi-Task SEO Project Management System in existence. http://www.theme-zoom.com/2010-predictions/pyramid-of-promotion-podcast-with-sue-bell-2010-version/ http://www.theme-zoom.com/2010-predictions/pyramid-of-promotion-podcast-with-sue-bell-2010-version/#comments Sat, 30 Jan 2010 10:23:08 +0000 Russell http://www.theme-zoom.com/?p=1540 http://www.theme-zoom.com/2010-predictions/pyramid-of-promotion-podcast-with-sue-bell-2010-version/feed/ 0 <p>Hello folks,</p> <p>We recently published the updated <a href="http://www.theme-zoom.com/general/pyramid-of-promotion-the-2010-edition" target="_blank">Pyramid of Promotion Chart</a> that included an additional pyramid for social media.</p> <p>Here is the podcast interview with Russell Wright and Sue Bell.</p> <p>In this Interview Russell Wright grills Sue Bell on the following topics:</p> <p>1. Twitter and Twitter Search Engines.</p> <p>2. How do the 2 new Pyramid of Promotions relate to Sue Bell’s view of twitter.</p> <p>3. Twitter appearing on Google as a search engine.</p> <p>4. Much More.</p> <p>Please use the links below to listen to the podcast.</p> <p><img class="alignleft size-full wp-image-1541" title="podcasting-icon" src="http://www.theme-zoom.com/wp-content/uploads/2010/01/podcasting-icon.jpg" alt="podcasting-icon" width="76" height="76" /></p> <p><a href="http://video.themezoom.com/Audio/Sue-Russell/sue-russell-jan-2010.mp3" target="_blank">Listen to the Pyramid of Promotion 2010 Podcast</a></p> <p><a href="http://video.themezoom.com/Audio/Sue-Russell/sue-russell-jan-2010.zip" target="_blank">Download the .zip file of the Pyramid of Promotion Podcast</a></p> <p align="left"><a class="tt" href="http://twitter.com/home/?status=Pyramid+of+Promotion+Podcast+with+Sue+Bell+%282010+Version%29+http://673th.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.theme-zoom.com/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="[Post to Twitter]" border="0" /></a> <a class="tt" href="http://twitter.com/home/?status=Pyramid+of+Promotion+Podcast+with+Sue+Bell+%282010+Version%29+http://673th.th8.us" title="Post to Twitter">Was This Article Relevant? Tweet it.</a>  </p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.theme-zoom.com%2F2010-predictions%2Fpyramid-of-promotion-podcast-with-sue-bell-2010-version%2F&linkname=Pyramid%20of%20Promotion%20Podcast%20with%20Sue%20Bell%20%282010%20Version%29"><img src="http://www.theme-zoom.com/wp-content/plugins/add-to-any/share_save_171_16.gif" width="171" height="16" alt="Share/Bookmark"/></a> We recently published the updated Pyramid of Promotion Chart that included an additional pyramid for social media. Russell Wright themezoom, keyword research, market research http://www.theme-zoom.com/general/pyramid-of-promotion-the-2010-edition/ http://www.theme-zoom.com/general/pyramid-of-promotion-the-2010-edition/#comments Fri, 29 Jan 2010 01:55:30 +0000 Russell http://www.theme-zoom.com/?p=1475 http://www.theme-zoom.com/general/pyramid-of-promotion-the-2010-edition/feed/ 0 <p>Hi folks,</p> <p>I don’t know if you remember <a href="http://pyramidofpromotion.com/">Theme Zoom’s Pyramid of Promotion</a>. This is the diagram that we created in 2007 to help you determine the fastest way to start generating sales, not merely (and only) the fastest way to get traffic.</p> <p>If you would like to review the old version of POP please visit the <a href="http://pyramidofpromotion.com/" target="_blank">Pyramid of Promotion website</a>.<br /> So let’s look at the new and updated Pyramid of Promotion created for SEO/SEM in 2010. I think we can all agree that 2010 is the year that social media, SEO and indirect marketing are braiding into some sort of strange hybrid organism.</p> <p>The first updated chart is called the <a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/direct-marketing-pyramid-of-promotion.JPG" target="_blank">Online Marketing Pyramid of Promotion</a>. It has been adjusted (by Theme Zoom Architect Sue Bell) to be more concise than our original model. For example, we have removed “JV” or Joint Venture as this is really a business process and method corresponding to the “Affiliates” category. This makes the chart much more succinct:</p> <p style="text-align: center;"><a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/direct-marketing-pyramid-of-promotion.JPG"><img class="size-medium wp-image-1502 aligncenter" title="direct-marketing-pyramid-of-promotion5" src="http://www.theme-zoom.com/wp-content/uploads/2010/01/direct-marketing-pyramid-of-promotion5-270x300.jpg" alt="direct-marketing-pyramid-of-promotion5" width="270" height="300" /></a></p> <p>Click to enlarge the <a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/direct-marketing-pyramid-of-promotion.JPG">updated pyramid of promotion chart.</a></p> <p><a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/direct-marketing-pyramid-of-promotion.JPG">We have also created an additional chart to deal with the issue of social media. We call this the </a><a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/Sue-Social Pyramid of Promotion.JPG" target="_blank">Social Media Pyramid of Promotion</a>, even though this is a bit of an oxymoron- because social networks are not really about product and/or brand “promotion.” Nevertheless, the chart reveals some ways to leverage social media in ways that will at least help you quickly insert yourself into the conversation, whatever the conversation may be.<a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/direct-marketing-pyramid-of-promotion.JPG"></a></p> <p style="text-align: center;"><a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/Sue-Social Pyramid of Promotion.JPG"><img class="size-medium wp-image-1503 aligncenter" title="sue-social-pyramid-of-promotion1" src="http://www.theme-zoom.com/wp-content/uploads/2010/01/sue-social-pyramid-of-promotion1-257x300.jpg" alt="sue-social-pyramid-of-promotion1" width="257" height="300" /></a></p> <p>We have also created an additional chart to deal with the issue of social media. We call this the <a href="http://video.themezoom.com/Pyramid-of-Promotion-2010/Sue-Social Pyramid of Promotion.JPG" target="_blank">Social Media Pyramid of Promotion</a>, even though this is a bit of an oxymoron- because social networks are not really about product and/or brand “promotion.” Nevertheless, the chart reveals some ways to leverage social media in ways that [...] The first updated chart is called the Direct Marketing Pyramid of Promotion. It has been adjusted (by Theme Zoom Architect Sue Bell) to be more concise than our original model. For example, we have removed "JV" or Joint Venture as this is [...] http://www.theme-zoom.com/general/coming-soon-tz-dws-krakken-step-by-step-project-management-system/ http://www.theme-zoom.com/general/coming-soon-tz-dws-krakken-step-by-step-project-management-system/#comments Wed, 27 Jan 2010 21:46:44 +0000 Russell http://www.theme-zoom.com/?p=1514 http://www.theme-zoom.com/general/coming-soon-tz-dws-krakken-step-by-step-project-management-system/feed/ 0 <p>Hi folks,</p> <p>The TZ-DWS project management system is almost here.</p> <p>We announced the arrival of this tool in a previous blog post and video. Be sure to watch the videos above.</p> <p>Recently the developer of DWS (Matt Da Cruz) has created his own video at my request, because he is after all, the main developer of this wrapper and market-swallowing-project-management system.</p> <p>Here is Matt’s own video on the <a href="http://www.clicksynergy.co.uk/_dwnld/TZ/vid/dws.sneak.25012010/dws.sneak.25012010/dws.sneak.25012010.mp4">TZ-DWS SEO/SEM keyword research and market research Krakken project management System</a>.</p> <p>Today we are going to dive a tad deeper into what this system will provide, because a few questions have been coming in about this.</p> <p>The TZ-DWS project is far more ambitious that some of you suppose. We will be expanding our explanation of this new system via a series of blog posts. Although we have tried to get this application to market this January, we are slightly behind schedule. We are looking at February 15th as a possible launch date, but will keep you informed.</p> <p>The TZ-DWS Online Market Swallowing Project Management System is not merely a nice organizer to help you keep all of your stuff, like Google docs or something like that.</p> <p>It is designed for you to think like a real SEO/SEM online marketing business. This is true in the sense that you can firewall your various departments/staff members into various buckets and yet manage the tasks required to publish your website. We have tried to demonstrate this in the following chart. (<a href="http://video.themezoom.com/images/manager-heirarchy-jpg.jpg" target="_blank">Click to enlarge</a>).</p> <p style="text-align: center;"><a href="http://video.themezoom.com/images/manager-heirarchy-jpg.jpg"><img class="size-medium wp-image-1518 aligncenter" title="manager-heirarchy" src="http://www.theme-zoom.com/wp-content/uploads/2010/01/manager-heirarchy-300x170.png" alt="manager-heirarchy" width="300" height="170" /></a></p> <p>As you can see in the above image, the Account Owner can hire or operate one or more virtual assistants on their account. You may decide for example, to have a project manager organize and control the tasking of several departments during the process of “swallowing your market whole.” The TZ-DWS system allows you to organize the the entire process of researching, planning, building your website. Finally it directs your off page project management including any social media campaigns and long term strategies.</p> <p>Some of the departments (or process maps) the TZ-DWS software has taken into consideration is:</p> <p><strong>1. Market Research Team:</strong> Remember it is 90% research when it comes to building a profitable keyword-integrated Website Silo Architecture. This is what <a href="http://www.themezoom.com">Krakken and Theme Zoom</a> are all about.</p> <p><strong>2. The Web Graphic Team:</strong> Have you ever tried to have a programmer do your graphics. Yeah. Not a great idea. Try to think of the task of building a well-researched Website Architecture and creating a fantastic look and feel as representing two entirely different people. We have found that this always works best.</p> <p><strong>3. Development/Programmers Team:</strong> If you have any running scripts, or you need programmers to create any code, you will need to include this person or persons as part of your overall web team. An example is when you have a dynamic database website and/or you need your MYSQL data base to integrate with an online [...] The TZ-DWS Online Market Swallowing Project Management System is not merely a nice organizer to help you keep all of your stuff, like Google docs or something like that. http://www.theme-zoom.com/2010-predictions/2010-renegade-technology-predictions-by-theme-zoom-engineers/ http://www.theme-zoom.com/2010-predictions/2010-renegade-technology-predictions-by-theme-zoom-engineers/#comments Fri, 01 Jan 2010 21:47:55 +0000 Russell http://www.theme-zoom.com/?p=1425 http://www.theme-zoom.com/2010-predictions/2010-renegade-technology-predictions-by-theme-zoom-engineers/feed/ 0 <p>Hello folks,</p> <p>Our traditional New Years audio “online technology predictions” for the upcoming year is released.</p> <p>This audio is a brainstorm audio and rant between myself and Theme Zoom Architect Sue Bell which you do not want to miss. (She is really something when you get her going.)</p> <p>I hit the “record” button after Sue started confessing her beliefs about the upcoming year in technology, social media, and the “big picture” on the national financial situation. This talk is a doozey folks. I recommend tossing it into your mp3 player but I probably would not play it while driving. (grin)</p> <p><strong>Streaming Theme Zoom 2010 Technology and Online Marketing Predictions  <a href="http://video.themezoom.com/Audio/Sue-Russell/Sue-Russell-2010.mp3" target="_blank">(Steaming Audio)</a><br /> </strong></p> <p><strong>Theme Zoom 2010 Technology and Online Marketing Predictions <a href="http://video.themezoom.com/Audio/Sue-Russell/Sue-Russell-2010.zip">(Download .zip)</a></strong></p> <p>Things we cover in this Rant Session:</p> <p>- Is there a light at the end of the financial tunnel, or is it a Train.</p> <p>(Hint: The answer is YES).</p> <p>- What are the 4 major things that you need to know about in order to survive what is coming.</p> <p>(Hint: These things are a culmination and economic conclusion of every disruptive technology in play for the last decade).</p> <p>- Why is Theme Zoom technology, and Website Silo Architecture a sustainable as an evergreen concept despite very little marketing or official launch strategy, and how can you make money using similar concepts in the economic downturn?</p> <p>- How does the collapse of major old media including newspapers such as the Chicago Tribune affect your day-to-day business agenda?</p> <p>- Russell Wright and the Theme Zoom Team</p> <div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/edeb91d6-e5a3-42d1-855a-7a44e741d613/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=edeb91d6-e5a3-42d1-855a-7a44e741d613" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div> <p align="left"><a class="tt" href="http://twitter.com/home/?status=2010+Renegade+Technology+Predictions+by+Theme+Zoom+Engineers+http://h33xf.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.theme-zoom.com/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="[Post to Twitter]" border="0" /></a> <a class="tt" href="http://twitter.com/home/?status=2010+Renegade+Technology+Predictions+by+Theme+Zoom+Engineers+http://h33xf.th8.us" title="Post to Twitter">Was This Article Relevant? Tweet it.</a>  </p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.theme-zoom.com%2F2010-predictions%2F2010-renegade-technology-predictions-by-theme-zoom-engineers%2F&linkname=2010%20Renegade%20Technology%20Predictions%20by%20Theme%20Zoom%20Engineers"><img src="http://www.theme-zoom.com/wp-content/plugins/add-to-any/share_save_171_16.gif" width="171" [...] I hit the “record” button after Sue started confessing her beliefs about the upcoming year in technology, social media, and the “big picture” on the national financial situation. This talk is a doozey folks. I recommend tossing [...]