Everything is a Painkiller: Improve Market Positioning with Keyword Research

There are four questions that you must ask when searching for a niche. Keyword research is only one of these four questions. Even as a developer of a keyword research and market research software application, I still ask the “other three” questions before I use my own software. I teach my students to consider these four questions regardless of their project size and demand.

These questions are extremely valuable when preparing your launch strategy and I have laid them out in the following free ebook:

The 4 Millions Dollar Questions: How To Avoid Guaranteed Start-Up Failure on the Internet

For those of you short on time, below is a 3 minute video that essentially covers the entire concept. Amazingly, these “4 Research Questions” have helped more of my students than any other market research document I have made. These questions are very important when building a site for an affiliate program. Do not take them for granted. Few people sincerely review the questions.

When I asked my students why they do not review the “4 questions” with their own products, it is because they do not see the point since they are already in business and have a product. If they already sell a “vitamin” instead of a “painkiller” what point is there in reviewing my niche mining questions?

The 4 questions are more than just niche mining questions. They are designed to help you change or even slightly modify your position in the marketplace if your “vitamin” approach is not working.

It is much easier to sell “pain killers” than it is to sell “vitamins.”

This is why painkillers are far more regulated than vitamins. Vitamins are “nice to have.” Painkillers are “gotta have it.”

So even if you have already chosen a product and have been in the vitamin business for 20 years, there is always a way to “reposition” your product in order to lean more towards the “painkiller” side. This is almost always done through marketing copy writing.

For example, if you are selling a calcium vitamin, you can reposition it as more of a painkiller using your copy writing by providing examples of “prevention.” Unfortunately this requires that you provide the negative facts about what may happen to someones health if they are calcium deficient. Some people view this as fear mongering. Copy writers view this as “paycheck.”

Human beings are pretty simple. We move towards pleasure and avoid pain, but we tend to respond to pain more quickly.

When you move to question number three you are going to need to use Theme Zoom’s market research/keyword research application called TLKT or “The Last Keyword Tool.” The Last Keyword Tool will help you discover the answer to question number three: “Are People Searching for this Niche?”

When you use the Theme Zoom Suite of Products with an understanding of the 4 Million Dollar Market Research Questions, you will bring back amazing results, even when you are segmenting large markets for corporate clients.

For more information about The Last Keyword Tool visit Theme Zoom.

Lot’s of People are Joining us for the 7 Day Free Trial.

See you on the Inside!

Russell Wright and the Theme Zoom Team

Theme Zoom Krakken is an integrated application suite that radically combines Market Analysis, Competitive Analysis, Keyword DNA Creation, Automated Silo Structured Blueprint and Website Development.

For more information about Krakken or to sign up with The Last Keyword Tool Free Trial visit Theme Zoom.

Related posts: