We got a query in the help desk about tiered linking structures and exactly what our webrings are – we wanted to share the answer.
A number articles I have read talk about a tiered back-linking structure. I also understand that they generally do not use silo architecture so that probably changes things.
I was wondering if tiered back-linking structures are something you recommend or think is required? On first look DWS seems to use a single layer linking structure.
To be honest I do not understand wr1,2 and 3 except for the fact the wr1 in your main website. Does wr 2 and 3 have something to do with tiers 2 and 3 on a tiered linking structure? Are there any videos which explain all this?
I would appreciate your help please.
Sue Bell’s Answer:
We don’t talk too much about how to set up the web rings inside of the member’s area because people get confused enough just setting up a single money site and the supporting social media as well as the other 3rd party platforms.
There are some similarities between what we do and the fundamentals of tiered back-linking systems, in that the WR2 rings thematically link to the money site and the WR3 rings thematically link to and reinforce the WR2 sites. However that’s pretty much where the similarities stop.
The content on most people’s tiered linking sites is usually scraped garbage; good enough, for now, to pass google’s sniff test, but it doesn’t really engage readers and it passes VERY FEW visitors on to your money site.
That’s not good enough for us. We’ve developed several methods and radical diversity for our linked sites so that they can become an “extended golden frame” for you – and an asset to your business. And drive traffic and conversions – not just page rank and search engine rankings.
Another big difference between what we do and what others do is we espouse social media integration with each ring so that they are responsible for driving insane amounts of traffic based on an expanded set of keywords. Where you might target 150 keywords on your money site, your rings will normally encompass 2000 to 5000 keywords.
The details for how to construct these rings and what you need to think about in terms of creating links between the different rings, as well as what we have found works best for integrating social media into all of this is something we only teach at certification.
I have to admit, I’m super excited at this point – a 7 year dream of mine is finally coming to fruition. We are working right now to automate the entire construct of WR2 and WR3 based on an “extended structure” of your money site. This means that when you create the blueprint for your money site in Network Empire (a make over of DWS), you will actually be creating the blueprint for all the domains in all three rings, set up the content and create the appropriate linking structure!
We will be able to build the network out for you at a touch of a button and our team can create the framework for the social media structures as well. Then you will put the whole thing into motion by adding content to your money site and regularly blogging. Everything else is on autopilot.
We anticipate that this powerful version of Network Empire will launch in beta mode on 1 March 2013. Only certification members will have will have access to it for probably all of 2013.
P.S. We’ve still got space for one or two more in our March Certification Event if this has inspired you, and you want to come join us!