KEI Tips and Tricks in The Last Keyword Tool
In today’s video, Sue Bell zooms in on custom columns in The Last Keyword Tool.
Many of you may remember the (rather antiquated) original keyword research formula created by Sumantra Roy called KEI (Keyword Effective Index). Sue Bell of Theme Zoom shows you how to take the KEI function inside The Last Keyword Tool to a HNL (hole nuther level). <- Typo intended for slang.
In the below tutorial and video Sue Bell sorts by the ‘normal’ KEI function and shows you some ‘tweaks’ that will make the algorithm far more effective for you. This also reveals the flexibility of TLKT which is the only keyword tool on the market that allows you to build your own algorithm.
Sue Bell is probably one of the most skilled algorithm creators in the Internet Marketing and SEO industry. It is well worth your time to get inside her brain and understand not only the sheer POWER behind the Theme Zoom Krakken and TLKT (Last Keyword Tool) technology. Additionally it is important to understand the profound difference between the Theme Zoom semantic technology and other keywords research tools like Wordtracker, Market Samurai and other such tools. The average keyword student has a difficult time understanding the difference between authentic natural language processing technologies and classic keyword aggregation in these ordinary keyword tool sets.
Again, here is the primary difference between Krakken technology (including The Last Keyword Tool) and other keyword technologies:
1. Mass Keyword Distillation:
We pull back tens of thousands of keyword and use natural language processing algorithms to bring back only the most relevant and profitable terms. This is a very expensive and complex process. It is not really obvious when using the application, and most of our avid users realize the difference only after applying our keywords to a profitable silo website or PPC campaign.
2. Algorithm Customization and Column Control
The Last Keyword Tool applications was designed for SEO and SEM professionals who do not want to be “locked in” to blind algorithms, and who want “control” over the columns and algorithms within the keyword tool.
Sure, this gives you a lot more customization choices than newbies really like or need yet, but intermediate and advanced users understand that the flexibility that our tools provide are not available anywhere else. The profit increase based on our time saving pre-filter and keyword/theme ‘curation’ is simply not available anywhere else.
Don’t get me started!
It was risky for us to trust the intelligence of the keyword research market to understand the difference between keyword aggregation and bulk keyword “distillation” and “curation”. It also requires that we define our terms and explain the difference on a regular basis. If you are a Theme Zoom or DWS fan (and there are many) and have a better way of explaining the benefits that you have received, hit the Fan Page comments below and tell us your story.
Now to Sue Bell’s tutorial:
From the desk of Theme Zoom Architect Sue Bell:
Today I’m going to show you a 1-2 punch with the custom columns and filters to give you … well, a kind of KEI (keyword effectiveness index) taken to the next level.
The idea behind KEI is that it shows you “low hanging fruit” – where a keyword is under optimized; it has more traffic than competition as compared to other terms.
The problem with KEI is that it will bring back a lot of educational terms and that’s not something that I really want to build an affiliate niche around.
The solution to such a problem using TLKT is to bring cost properly into the equation.
Normally KEI is something like the traffic squared – you square the traffic so that the more traffic there is the higher the KEI value will be – it will differentiate it even more from the traffic.
My change is to substitute a quick and dirty TSMV for the traffic squared value.
Here’s my custom column:
This column is a great start, but it will bring us back pretty much everything from small niches to super sized markets. So the next thing to do is filter out the super-sized stuff and just look at the niches:
One more enhancement to that filter is to make sure the searches per day bring us back keywords that have some serious traffic.
Here’s the video that pulls all this together and shows you a couple of extra tips along the way:
Sue Bell, Russell Wright and the Theme Zoom Domain Web Studio Team