Missed Opportunity #6:
Trying to make heads and tails out of visitor keywords contained in my weblog files, PPC campaigns and other metrics was such a hassle that I rarely tried to integrate the results into my Silo Website. This was a major missed opportunity!
Podcast: The Perpetual Keyword Life Cycle (Sue Bell and Russell Wright)
Understanding the Perpetual Keyword Lifecycle will help you turn your website into a living, breathing, profitable organism. The ultimate goal of Theme Zoom and the Krakken VOMA-to-Blueprint process is to automate your website theme ranking and growth process. Your website is a valuable piece of real estate and will increase in its value over time. Below is the “Keyword Relationship Chart” that gives you an idea of how the Keyword Transactional Lifecycle works:
(Here is a larger version of the Keyword Relationship Chart
The only thing more painful than creating a silo structured website by hand is analyzing log files by hand.
Generally speaking, by the time you get your website created and launched, you start moving on to the next thing in your business. There is customer support to think about and product development and all the other things that have been neglected while you were putting your website together.
Who has the time or the energy to examine website stats except for the occasional glance at the summary page? How many people even check to see how many unique visitors you had last month and how that compares to the months before?
And yet tons of money is being left on the table by not doing this.
Website log files hold the key to what your customers found interesting and what they didn’t. What keywords they used to find your website and what they searched for while they were there.
But who has the time or energy to go looking for all this data? And even when you find it, what do you do with it?
Face it. Log files are ignored because they are painful!
Additionally, they do not understand the concept of Website Silo Architecture, which is the structure of the container that “catches” the keywords as they exit your perpetual keyword funnel:
Now that we have defined “Missed Opportunity #6″ let me explain how Krakken Solves the problem:
Video: Perpetual Keyword Motion Machine Explained (Russell and a White Board)
The Keyword Import List:
One of the primary Krakken tools that will help you implement and track the perpetual keywords cycle the perpetual keywords cycle is the “Import Lists” function:
This function allows you to import and catalog any keywords from the above mentioned keyword species. You may use any naming convention you wish for cataloging imported keywords. These words will be analyzed by Krakken and qualified for a Blueprint or Silo:
Learn more about these and many other advanced keyword and site building processes by signing up for a Krakken membership at Theme Zoom.