Missed Opportunity #9:
Building a technically accurate, vertically researched, SEO-friendly Silo Website BY HAND was a major hassle!
Podcast: Building a Well-Researched, USP-Driven Silo Website by Hand- How long would it take?
When I was studying with Bruce Clay in 2004, one of the big topics of training was how to properly silo a website for a client. As I recall, Bruce spent many hours trying to explain it to the students in his class. Only a few managed to grasp the concept effectively even when he drew everyone an explicit picture:
Thank Goodness For Silo Automation:
When I was studying with Bruce Clay in 2004, one of the big topics of training was how to properly silo a website for a client. As I recall, Bruce spent many hours trying to explain it to the students in his class. Only a few managed to grasp the concept effectively even when he drew everyone an explicit picture:
figure a.1: silos are like folders that contain pages. These exist in a master file cabinet called “your website”
Most people understood the ideas of silo architecture and creating your various “file cabinet drawers” (silos) to organize similar themes and concepts. They got confused when trying to understand how the internal linking structure works to provide optimal ranking for mid-tail and long-tail themes and keywords:
figure a.2: Proper linking is the key behind the effectiveness of Website Silo Architecture. Or, even better: Proper linking is the means by which an effective Website Silo Architecture is implemented. If you are going to hyperlink, you must link a keyword within an article to the silo landing page of the topic/theme. This strengthens the theme.
Silo Website Construction: How Hard Can It Be?
The main thing to understand is that siloing a website is only one aspect of the “grunt work” that needs to be done in order to effectively “swallow your whole market” using Silo Architecture and Theme Mirroring. The process of researching the vertical keyword market (VOMA) when done properly, can take up to 45 minutes or 1 hour per keyword.
If you are building a large portal website this can amount to a lot of work. If you have 10 major themes with 15 sub themes each, you could spend an entire week just in research mode. This would not include the time it takes to construct the actual site and add the content (which is the main focus of a subject matter expert).
Now that we have defined “Missed Opportunity #9″ let me explain how Krakken Solves the problem:
We have already discussed in Missed Opportunity #4 how Theme Zoom’s Krakken Blue Print Module automates the process of building a Silo Website Blueprint. Better yet, this Blueprint is a product of the VOMA (vertical online market analysis) method completed in the VOMA module.
Silo Website Architecture no longer has to cost you hundreds of hours of time. If you hire a professional SEO like myself or Bruce Clay to create a technically accurate, well researched Silo Website . . . you are going to pay a lot of money.
How much?
I can tell you that it would not happen without a RETAINER of no less than 2,000 dollars per month, a contract, and a significant up front fee depending upon the size of the website. My point here is that getting a decent team of folks to mastermind a vertical-market-researched Silo Website is expensive, anyway you look at it. But it is even more expensive when you do it wrong. With Krakken you can create a very well-planned website that is far more comprehensive than most of your competitors. Even if you only invest a couple weeks or months as a Theme Zoom member in order to learn how this is accomplished, you will have learned an extremely profitable and valuable skill.
Theme Zoom Krakken is an integrated application suite that radically combines Market Analysis, Competive Analysis, Keyword DNA Creation, Automated Silo Structured Blueprint and Website Development.
Learn more about these and many other advanced keyword and site building processes by signing up for a Krakken membership at Theme Zoom.
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