People Don’t Trust Search Engines

In a recent poll conducted by Hakia.com, 62 percent of the 295 web searchers that were polled revealed they do not trust search engines with their information. The poll was administered to find out what users think about search engines and if they trust them.

The top two responses were: users did not want search engines to store any data at all, and users wanted editing permission over the data search engines keep.

Hakia’s chief communications officer explained to Webpronews the importance of the poll. "The search engine for most people is a daily activity and we believe that there has to be an incredible trust and bond between the user and search engines and that is something we are very interested in driving, and we are moving the industry towards that."

Traditionally, search engines allowed cookies on computers to receive better search results, however, as users become more aware of the search industry they are more cautious with their personal data.

"The industry in many instances, to improve searches for you, many search companies need to have cookies. Which is okay. They just need to be up front about it and then users have the opportunity to say, "Yes, I want to do this," or "I don´t."" (Hakia’s chief communications officer)

The poll was created as part of Hakia’s program of Search for Better Search with the intention of improving the search industry for everyone.

(Trascription of WebProNews.com news shor called "Lack of Trust in Search Engines").

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