The Theme Zoom podcast this week could definitely be considered “controversial.” During this (Fly-on-the-Wall) private conversation between Sue Bell and Russell Wright, you will get answers to many questions about online human behaviors and what causes people to make the online choices that they do.
Prompted by some new reading material, we explore how neuromarketing specifics can be mapped into different configurations within a web presence, where the size of the web presence is directly dependent on the size of the market. We will also touch on how implementing the communication channels represented on the social pyramid and direct marketing pyramid are enhanced by neuromarketing triggers.
Additionally, we talk about how today’s consumer is starting to become wary of these triggers and effects you might want to consider when planning your marketing strategy.
Streaming: Listen to the “B-Spot” Pocast
Books of interest mentioned in the call:
Advanced Web Metrics with Google Analytics, 2nd Edition
Mistakes Were Made but Not By Me by Carol Tarvis
The 4 Million Dollar Market Research Questions by Sue Bell and Russell Wright
Here are some of the topics covered in this weeks call:
- Does the “B-Spot” really exist? (Is there really a “buy-button” in the human brain that you can trigger each time a visitor comes to your websites?
- Is there a way to automate this sort of knowledge?
- Which is more important to making money online: An expensive website with very little humanization (stock video and stock images) or a really amateurish website with plenty of human contact and trust building (videos and photographs of real people)?
- What is the difference between Testimonial 1.0 and Testimonial 2.0?
- What are the Neuromarketing aspects of online behavior, and what is Neuromarketing?
- How does your visitors dopamine, oxytocin and vasopressin levels effect your online (and offline) visitors choices and behaviors?
- What is the difference between NeuroMarketing and NeuroFreedom?
- What is the difference between manipulative marketing and intimate marketing?
- If all behavior (online and offline) can be reduced to two chemical states in the human brain, what is the ONE thing you need to consider when designing your website?
- What is the difference between the chemical state of someone searching for a “vitamin” versus someone searching for a “painkiller?”
- How can you map emotional states to keywords that may be Tangent Themes/Markets or Market Convergence Point?
- What is the difference between a “product perspective” and a “keyword perspective?”
- What is the ultimate type of sales funnel and is there only one way to create one?
- How are online visitors changing and mutating their behaviors?
- Is the online Salesletter dead or dying?
- Do stock photos and “impersonal” looking photographs increase or decrease trust and impact of new visitors?
- What is the single most impact-ful “pattern” your visitors are unconsciously looking for when they hit your site?
- What did the inventor of Virtual Reality discover about long distance?
