The Business Theme DNA: TZ Fly-On-The-Wall Podcast Episode 2
Russell | Jun 27, 2009 | Comments 0
Hi folks,
Here is another episode of FLY-On-The-Wall starring Sue Bell.
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The name of this podcast is “The Business DNA.”
In this episode Sue and I argue (I mean talk) about the business theme (keyword) DNA and your keyword clusters.
I love the conversations where Sue talks about USP (unique selling position) as well as the technical elements of integrating a silo website. This is where most people tend to fall down. But when they understand how it works, light bulbs start going off and you can watch their eyes light up. We live for those Eureka moments. ; – )
The “how to” of mixing these two important processes together is non-trivial for the beginner, but will speed up your business growth at an accelerated rate.
Even if you are a seasoned marketer, you will still pick up a few tips about merging the technical aspects of a website with the direct response marketing aspects of your business.
- Russell Wright and the Theme Zoom Team
Theme Zoom Krakken is an integrated application suite that radically combines Market Analysis, Competive Analysis, Keyword DNA Creation, Automated Silo Structured Blueprint and Website Development.
For more information visit Theme Zoom.
Filed Under: Podcast: Fly On the Wall • Search Marketing • Theme Zoom Approved • Theme Zoom General • krakken
About the Author: Russell Wright is the CEO of Theme Zoom LLC. He is also a search engine optimization auditor co-inventor of the Theme Zoom (Krakken) keyword research tool. This tool was founded on Russell’s proprietary keyword reporting system and the “8 different keyword types”. This keyword system is designed to unveil the unique keyword fingerprint of your website that will assist you in dominating your niche at a high level.
Russell, as a professional speaker, presents the search engine story in a way that both technical and non-technical audiences will enjoy. He takes a top-down philosophical approach when speaking about search engine marketing and technology. An experienced communicator and storyteller, his goal is to promote a perspective that tends to intrigue the average listener.







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