Sigh. As the primary software engineer and system administrator for Theme Zoom, the marketers do a good job of keeping me shielded from the incredible distraction that is dealing with users, marketing, PR, and the SEO industry in general. Despite that very effective shield, it’s become clear to me that there is almost no actual science being conducted and what little is referenced tends to lack so much rigor as to be scientifically useless. The nigh infinite amount of hype and testimonials for a panoply of products and beliefs without properly conducted research has given the entire SEO industry the shady snake-oil feel that it has today.
In the interest of education, peer review, and preservation of my own reputation as a rigorous and thorough researcher and programmer, I’m going to start proposing some standard analyses and outlining some of the basic systems, methods, and reasoning that we use behind the curtain to explain why we say what we say and why we do what we do. If there is a flaw that can be rigorously proven, we’ll swallow our pride and fix it. I personally don’t care where the correct answers come from, just that they are correct (assuming the correct question is being asked, but that’s a topic for another day).
Anyway, that’s enough of an introduction, it’s time to lead by example.
- Kelley
