All Entries Tagged With: "blog spam"

New FTC Regulations for Bloggers, Floggers, and Webmasters

It is pretty clear that the main focus of the FTC “attack” on the industry is to clean up the FLOG (fake blog) and other dishonest testimonial methods used by the “old boys club” methods and other “product launch” methods. This is not to say that the “Product Launch Formula” endorses the use of questionable testimonial techniques, but using “overly qualified” testimonials from JV collaborations will not qualify as a testimonial without following the proper FTC rules and regulations.