SearchWiki; an SEO deal closer and Keywords

Surfing the other day, I came across these thoughts from an SEO firm:

A few months back Google gave users the ability to edit the results they see in a search engine result page (SERP) when they are logged into their Google account.  With the “personal search” Google has effectively given SEOs a veritable gun with which they can hold up potential clients.

It’s unlikely that this was their intent, the big G has now made SEO the most pressing and immediate need of any online business.

The next time you, as a professional SEO, try to close a deal, give your potential client a few facts about the current state of affairs:

1. Users are now able to edit the results they see in the SERPs.
2. When you thumb up a site listing in SearchWiki, you move that site to the top of any and all searches they might show up for.
3. Right now, your competitors are ranking well, and having users vote for their site in SearchWiki, which means not only are you not ranking now, but you might never be able to outrank that competitor for any of the terms you share in common.
4. That pattern is being repeated hundreds, if not thousands of times and will only become more prevalent as use of the SearchWiki feature increases. Every minute you’re not ranking, is a minute you’re losing potential rankings, forever.

Now what kind of horrible salesman do you have to be to NOT close the deal when you have those facts staring the prospect in the face. And you know what? Every one of those 4 points is 100% accurate.

My other thought on natural ranking in this regard is that the description tag in the header is now more important than ever, it’s not enough to land your client in the top 10, you gotta get their attention.  Think of the description for a page as your natural search “adwords ad” – you’ve got a “sound bite” of 10 – 20 words to catch their attention and get them to click on your page.  You can be ranked #1 and if your description does not engage, it will be passed by.

Ever increasing in the natural results are various “social platforms”.  Google in-house structures such as youtube, news, video or image search results have become a fairly standard inclusion.  Less traveled terms will also return higher ranking platforms such as Hubpages.

The one thing that all these results have in common is keywords.

Key Words – they are the way we find the conversation in the market place that is talking about our interest.  While the means of the conversation may change (search engines, social medai, video, etc) and the analytics used to return to us those results might change (LSI, semantic web, etc), the  idea of using KEYWORDS is not going to go out of style for a very long time.

It’s important to know what terms your customers are using to talk about you, your competitors and your products.  It’s not enough to use your industry terms, you’ll often miss half your market.  It’s important to get involved in the conversation and to engage your customers.  It’s important to stay on top of those conversations as the terms morph and blend.

That’s why we designed out tools to grab “fresh squeezed” keywords; returning the terms that are being used in the market place today.  Helping you to stay in the middle of the conversation.

If you’re not familiar with our tools, take our Keyword Tool for a FREE 7 day spin.  Let it tell you about what your competition is doing for your favorite keywords.  Let it tell you some new keywords to check out.   Make sure you stay in the middle of your market’s conversation, because now it’s more important than ever.

Those are my musings for today.
–Sue and the Theme Zoom Team

Theme Zoom Krakken is an integrated application suite that radically combines Market Analysis, Competitive Analysis, Keyword DNA Creation, Automated Silo Structured Blueprint and Website Development.

For more information about Theme Zoom Krakken visit Theme Zoom.

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