Natural Language Processing Tech Company Releases Krakken Suite of Tools

Theme Zoom LLC is the SEO company responsible for the creation of unusually advanced online keyword intelligence software applications like Krakken. Today Theme Zoom LLC has released the full  Theme Zoom Product Relationship Chart.

The Theme Zoom team considers the complete suite of market intelligence products they created to comprise a system called “The Perpetual Keyword Motion Machine.”

The main purpose of the below video is to help distinguish the difference between Krakken and TLKT (The Last Keyword Tool).

Theme Zoom’s primary module is a Vertical Online Market Analysis tool called Krakken, and is not really a keyword research tool at all. Of course one can perform keyword research with this tool, but that is sort of like using a stick of dynamite to kill an ant – the results will not be what you expected and probably not always you thought you wanted…

Both tools utilize Natural Language Processing (NLP) as a technology driver. An SEO or webmaster will receive the benefits of  the Theme Zoom natural language processing technology when using any tool in the suite.

The main difference between TLKT and Krakken is that Krakken is a “top-down” natural language processing application.

Krakken was designed help a business owner “Swallow A Market Whole.”

Krakken will help a client to segment a vertical market into themes and keyword clusters. It may also be used and organize a USP (unique selling position) with the appropriate profitable theme clusters. Krakken may also be used to segment an online Market into Niches and Microniches that are the most profitable silos and theme clusters.

The important difference between Krakken and TLKT is that Krakken will let you analyze the competition for entire clusters of keywords at the same time, while TLKT works primarily with one keyword at a time.

If a business owner were setting out  to “Swallow A Market Whole” (rank for multiple keywords at the same time on the internet) the Theme Zoom team recommends not focusing on one keyword at a time. This is why many consider Krakken a “Market Research Module” and not a keyword research tool.

When thinking about “online dominance” it is best to think in terms of keyword and theme “clusters.” It is best to  focus on several ideas within the online conversation all at once. This saves time and puts a business owner in a “head-space” to understand how all of the online conversations around product/service are connected online.

Once finished analyzing a market, the market will need to be segmented in order to calculate the TSMV or “total search market value.” The TSMV is calculated  for theentire pile of keywords within a theme or market.

Krakken also includes another unique feature that TLKT (The Last Keyword Tool) does not. Krakken is tied to Theme Zoom’s proprietary Blue Print technology. A Website Blueprint  is generated automatically once the Krakken VOMA (vertical online market analysis) process is ccompleted.

The Blue Print generator creates a map of a possible Website Silo Architecture (WSA) that can be seamlessly created by the push of a button. This WSA can be imported into the Theme Zoom Silo publisher website builder with a simple click of the button. It is possible to build a Website Silo Architecture in other website design applications, but it will have to be imported into Krakken by hand. Alternatively a third party Website Silo Blueprint may be imported into the system using the Blue Print API (application interface).

TLKT or “The Last Keyword Tool” does not connect to the Theme Zoom’s Blue Print technology but it is possible for a user to create a less sophisticated blueprint using less rigorous methods than Krakken uses.

The main purpose of TLKT is to provide user access to a piece of Krakken’s natural language processing technology at an affordable price for the beginner. But the secondary purpose of TLKT is to provide  access to deep research on long tail keywords including local search terms.

Not All Keyword Research Tools Are the Same:

One of the problems  with quick-downloadable keyword research tools and free keyword tools is that they may reveal large lists of long tail keywords, but they do not help reveal the “priority” or “importance” of a keyword within the ever-changing online conversation.

Another aspect of Krakken and TLKT that is important to understand is that the keyword and theme cluster results are in “real time.” This means that a user is able to look at “fresh-squeezed” keywords  web because data is refreshed very often in order to maintain its accuracy.

Of course the one of the most important benefits is that the hierarchy of decision can be made about a keyword with both TLKT and Krakken. In other words, if the definition of success for a business or keyword is ranking for terms that are incredibly profitable en masse.  The most profitable words are easy to figure out using the TLKT transparent filter function and Krakken’s sort function. The TSMV calculator provides easy decision insurance for determining the value of a keyword term, concept or even a cluster of keywords over a long period of time.

Krakken has many more advanced features, including the ability to look at the ranking of a website corresponding to multiple keywords within a keyword cluster. This is not available on TLKT. However, TLKT does allow you to look at the ranking factors corresponding to one keyword at a time.

Most advanced users will integrate the use of both Krakken and TLKT together for “world dominating” results. This method gives you the best of both worlds: Top Down market research from Krakken and Bottom Up keyword research using The Last Keyword Tool.

Currently the Theme Zoom Suite of Market Research and Keyword Research Tools are available on a subscription only basis at http://www.themezoom.com

For more information about The Last Keyword Tool or Krakken visit Theme Zoom.

Lot’s of People are Joining us for the 7 Day Free Trial.

See you on the Inside!

Russell Wright and the Theme Zoom Team

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