Network Empire
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And many website developers stop right there. They might add seo-friendly aspects to the website (onpage factors), but as far as actually driving traffic to the website, well… that’s the realm of SEO and online-marketing; another cost entirely.
Facebook does not care about how much information and connectedness you have created around a topic or theme. They are a closed system. They are not syndicated. Spiders will not follow . . . EVER. The best you can hope for is somebody “sharing” your micro-thought on their own wall, with your link so that you appear within the internal Facebook search engine. Otherwise the only way you will appear in the Facebook search engine (still in beta essentially) is to have your link or content appear in Bing.
The major changes in Google Places and other newly implemented Google local data has changed the results of our Krakken White Paper Competitive Analysis Paper.
In order to give you a quick overview of all three promotional maps, I have added some 3 minute video overviews on the Pyramid of Promotion Pillar page of the Theme-Zoom blog.
Many of you may remember the (rather antiquated) original keyword research formula created by Sumantra Roy called KEI (Keyword Effective Index). Sue Bell of Theme Zoom shows you how to take the KEI function inside The Last Keyword Tool to a HNL (hole nuther level).
If you have been holding off pushing the blueprint button it is time to give it a try, because the profit-only keyword results are the most precise and profitable we have ever programmed. This means that you can get an entire website or blog category cluster blueprint in a matter of minutes- with the most profitble and relevant keywords and keyword clusters (even for Niches)!
One of the key features listed on the TZ Domain Web Studio “wishlist” was the ability to accurately estimate the SEO base cost of a keyword based on the number of hours worked in a month as well as the unique hourly rate billed for the project.
Matt Da Cruz just leaked to me a sneak peek of the new ‘nemesis’ competitor report.
The nemesis report gives you a global overview of who you are really competing with online and also provides a top-down look at what is going one.
ue Bell has completed the the “Niche-Friendly” Krakken Blueprint algorithm. In order to fully explain what this means and how powerful this will be to your business and for the construction of a blog or “niche” empire, we have created a podcast covering this new and improved technology.
While creating new algorithms for the Blueprint functions in Krakken I experimented with different filters in TLKT to get an idea of the best way to code Krakken.
Sue Bell provided a TLKT filter that has been previously only available to
Domain Web Studio members. It is called the Cash Flow Column. It was
created as part of some wicked and evil plans hashed out by Theme Zoom
Architect Sue Bell and DWS Architect Matt DaCruz. The original intention
was to use it privately- as part of our back-end passive online money
machines. But I am not supposed to talk about that. Here is the video on how to use it:
The cash flow column allows you to include the amount per sale of a specific product or service within your conservative estimates. This is especially nice for affiliate marketers who really need to estimate how much a product or service could net you in a niche or market.
Figuring out which major themes will have the best effect on your bottom line just got a whole lot easier. In this video I give you an peek at the exciting new update to the TZ-DWS Keyword Ideas screen – Here’s are the new features I cover:
Long tails ROCK. They can help you get EASY traffic, they can alert you to new developments in your market, they reinforce your theme and can help you get over writer’s block. See how easy it is to get AWESOME long tails for your website, using The Last Keyword Tool.
Social media is becoming more pervasive, and when you know how to use it, it can be a powerful marketing tool. But because the tools are easy to use, they are even easier to screw up. This article is by [...]
Google Adwords Updates
Why themed websites, the technique taught by the Theme Zoom team, just got really important to PPC guys:
Google announced that it will also include metrics based on the relevance and quality of landing pages . . . read more on Google Adwords Quality Score Updates.
Theme Zoom’s Krakken is the only keywords of it’s kind that uses natural language processing to sift through tens of thousands of keywords in order to find the most profitable and relevant terms related to your parent theme. These float to the top of the Krakken display screen and are considered the most interesting. You may click the “show all keywords” link to reveal the less perfect keywords algorithmically related to your word. Just because they are deeper in the mix does not mean they are less useful to your business or to your content creation.
Some of you may not be aware that the Theme Zoom team must keep up with a large volume of technology information. Sue Bell tries to keep us all up to date on recent innovations and technology changes. We want you to feel up to date without having to spend all the time Sue Bell does sorting this information.
You may have already noticed that the Facebook profile page is continuing to undergo changes and experimentation.
Recent upgrades involving photographs across your top line of vision. This will change the dynamics of your personal commitment to your own profile page for a number of reasons that deserve a neuromarketing paper all to itself.
Theme Zoom Architect Sue Bell recently lectured the Theme Zoom team on “history sniffing” and we thought to bring this to the attention of our readers, since it is definitely not something everyone knows about.
Recently Theme Zoom Architect Sue Bell and I were discussing the recent article posted by Erik Ward on Search Engine Land called Link Curation. The concept of curation is used to talk about the ‘preservation and building’ of evergreen links. This is done by the attracting them with quality content- essentially the decade old white hat strategy.
What we really hope you will take into consideration is how the obvious move of Google Place Search- the organizing of Universal Search keywords and themes around places and locations- is a necessary part of a standard public relations campaign. Nobody is talking about this because only SEO professionals are addressing the Google Place Search, and as you know, the average SEO is notoriously bad at worrying only about link building and getting the customer on the first page of Google, or now, the first three positions on Google. Exceptions to this rule are long time SEO’s who have watched all of the changes go down from the early days of link-powered “page rank” to the current trend towards vote-powered “like rank”.
Jerry West gave the TZ-DWS team permission to reprint his information on a rather large Google algorithm change he says is due to two factors and he provides information on the specifics. I must admit, there were a couple pieces of information in her about paid metrics that I did not know. I still consider Jerry to be the king of PPC and paid SEO marketing (among many other things of course). He always tells it to me straight, even when it hurts. This is why he has remained on my trusted adviser list for over five years now.
There are many decisions to make as a business owner- and this can be overwhelming- even for CEO’s with a broad range of experience. Many of the decisions and media channels that must be taken into consideration today, did not exist even five years ago. Social media of course comes to mine, but even more specifically is online video.
As most of you know Sue Bell and Matt Da Cruz are in the middle of developing a new Blogging Website Silo Architecture plugin that is, quite frankly, WICKED. It includes a couple of features that I have not seen anywhere else, including he effective use of the “PAGE” function of a blog, not merely (and only) the category section. If you have not incorporated the blog “Page” function into proper website blogging silo architecture, then it is probably not as effective. <– That is putting it gently.
At the beginning of November Google announced support for something called GoodRelations and I wrote about a major shift for search listing domination. As an early beta user of ThemeZoom knowing how the wider aspects of this will affect our business in specific ways I sent the link to Sue. Sue read it and told Russell and next thing I know, I’m introducing the semantic web into your ThemeZoom mix.
The ongoing SEO tutorial where we give you a demo business plan and SEO blueprint research and implementation course is now on chapter 4!
The Theme Zoom Domain Web Studio Application is an extremely powerful tool to keep your internet business at the top of the search engines as well as the “top of mind” in any online conversation happening throughout the web.
Learn what TLKT (the last keyoword tool) can do and what it cannot do compared to Krakken (Krakken is another Theme Zoom natural language processing tool that we will use and cover in other videos).
In this Webinar Series you will get a sneak peek inside the building of TZ architect Sue Bell’s private online real estate empire. You will watch as Matt and Sue start to build this real estate “lead generation” empire from scratch.
This video series will give you an example of how easy it is for a small business (or start-up) to perform excellent online marketing and website promotion.
This is a private conversation between Sue Bell (Theme Zoom Architect) and Matt Da Cruz (Domain Web Studio) about the proprietary “TZ-DWS 7 Steps to Niche-Market Domination.”
Matt joined Sue Bell on this Awe Invoking podcast that covers some of the details of the DWS (Domain Web Studio) offer – and in this podcast the TZ-DWS team takes a closer look at what the “Domain Web Studio Application” actually does and why you will be interested in taking advantage of this brief offer to be grandfathered into future versions of DWS at the current $67/month price point.
Sure I had some good ideas early on . . . and created a lot of the core TZ
concepts, but she actually made sure the technology got built. Part of this
capacity to “do” not just “theorize” came from her background as a
“military-industrial” programmer of major enterprise software platforms.
Theme Zoom has a new CEO. Former CEO Russell Wright announces who this is and why this decision was made.
# Primary networks and secondary networks withing the Theme Zoom online market swallowing (domination0 method invented by Russell Wright and Sue Bell.
# More information about the DWS system (SEO project management system being worked on).
It is time for another Fly-On-The-Wall podcast with Sue Bell and Russell Wright, the inventors of the Theme Zoom natural language processing technology.
People experience two major sticking points when trying to develop an online web presence, especially when it’s their first time. The first is creating the website, specifically figuring out which keywords are the right ones to use. The second is [...]
One of the things we will discuss this year at TZ Certification 2010 is how you need to know enough about you or your clients business to create an irresistible offer. If you are going to do work as an SEO for a client, at the very least you should be able to rattle off your customers “Touchstone” part of the irresistible offer from the perspective of a prospect.
As you know the SEO world is changing so fast that sometimes it is better to publish several items at once. The following entry will cover what we believe to be the most interesting SEO and online business strategy related news of the last 4 months.
It’s the humble opinion of Sue Bell that Google has lost the battle to Facebook. At this point Google would have to do something truly remarkable to change this fait accompli. This is not a small thing for Sue to say- and over the next few posts, we will be considering the impact and meaning this may have for your business and the future of online strategy in general.
Here are some of the bullet points of this short podcast “Theme Zoom Certification 2010 Details.”
This “futurist” series introducing a zoomed-out view of two possible technological futures mankind is moving towards. This perspective will be helpful to any business owner who wishes to prepare and take advantage of the many upcoming changes in mankind’s relationship to technology and the ever-increasing limits of his attention.
In the following video, Russell Wright reveals a brief history of data portability and talks about why the web has changed and explains where it is probably going. Some people say the web is dead, including Chris Anderson in his new Wired Magazine article called The Web Is Dead: Long Live the Internet.
In the following video Russell Wright of Theme Zoom LLC introduces Theme Zoom Certification by talking about one of the many topics that are covered in the live event.
One of the main issues that many SEO or Online Business Advisers encounter is how to distinguish themselves from other SEO and marketing consulting firms on the internet. This is systematically revealed in the video by introducing a simple value formula:
# More information about the DWS system (SEO project management system being worked on).
# A bit more about the “metaweb” and where things are going in the world of search- and how Theme Zoom as well as DWS blends into that new Matrix.
# Sue’s EVIL LAUGH was not edited out of this video, because I did not have time. It really (really) scared me.
# The book Blue Ocean Strategy has an honorable mention in this video.
Part 5 is is also discussing promotional linking for online world domination. Theme Zoom Secret Labs reveals online market research domination using Domain Web Studio, Krakken and The Last Keyword Tool for Website Silo Architecture.
Last week Yahoo! transitioned their search engine backend to pull results from Microsoft’s Bing. The result is that Yahoo will *look* the same, but the results will now come from Bing. This will allow Microsoft and Yahoo to combine their resources for indexing and allow their advertisers a larger market share, as well as significantly reducing Yahoo operational costs. An understandable play given circumstances. Yahoo was on the verge of going bankrupt without this intersession. Casualties of this transition, however, include Yahoo’s Link and LinkDomain legacy search functions.
Part 4 is about Setting up financial goals for SEO project. Theme Zoom Secret Labs reveals online market research domination using Domain Web Studio, Krakken and The Last Keyword Tool for SEO, Website Silo Architecture, SEO Project management, latent semantic indexing, market storytelling, semantic drift, Web 2.0 and Web 3.0. This demonstration is live using the website of a live client.
Theme Zoom Secret Labs Part 3 is about advanced the DWS SEO conversion calculator and other tools.
We also discuss online market research domination using Domain Web Studio, Krakken and The Last Keyword Tool.
Many of you have already been advised of the upcoming Facebook fanpage changes that could seriously mess with some of the “Pimped” Fanpage upgrades of the past. There appears to be much confusion around this on the web.
Part 2 is about Setting up your Project in Domain Web Stuidio. Theme Zoom Secret Labs reveals online market research domination using Domain Web Studio, Krakken and The Last Keyword Tool for SEO, Website Silo Architecture, SEO Project management, latent semantic indexing, market storytelling, semantic drift, Web 2.0 and Web 3.0.
Welcome to Theme Zoom Secret Labs. This is a video series were the Theme Zoom developers review the new SEO project management and outsourcing software called TZ-DWS. There are people who would kill to get their hands on these. These are not official Theme Zoom certification videos or anything like that. If you are interested in Theme Zoom Certification, please visit the Theme Zoom Certification page.
Relationships… I want to pick up from my last post where I talked about Google having bought Metaweb last week. In the fascinating videos below you’ll see explanations about the where and why of web 3.0. The first one, a video by Kate Ray, discusses, among other things, the pros and cons of trying to create a system based on ontologies. Both videos combine to give a great overview of where we are now and where we NEED to go in order to make sense of the billions upon billions of pages on the web.
Interestingly enough, just the other day I was playing with Google squared, the big G’s response to Wolfram Alpha, and thinking how it had soooooo many possibilities – it literally made me think in new directions – and yet, sadly, it fell way short of my desires to actually return meaningful results.
In this weeks podcast Matt DaCruz announces a stealth “Blog Silo” module he has been working on for some time. It will be available for current TZ-DWS users at the current price point. For the record, I am not thrilled about that, but Matt and Sue are pretty generous so that is the way it will be going down. If you are interested in gaining access to this new Blog-Silo module at the current price point you may want to go ahead and jump into the rather inexpensive TZ-DWS system at the current price point.
Some of you may recall in May when it was confirmed that Google was creating a “ranking change” (not a crawler change) in their algorithm that seemed to threaten one-hit-wonders and other low hanging fruit long tail keywords.
As we simplify the Theme Zoom online site building process via the release Domain Web Studio application, it is appropriate to review that old familiar term called “co-occurrence”.
We are preparing you for the Theme Zoom DWS Affiliate launch and want to make sure you are notified in advanced. We will be setting up our friends and family (and business partners) with the affiliate kit before anyone else.
Theme Zoom is about to announce the official launch of the TZ-DWS system which integrates multi-team SEO Project Management capabilities with the most powerful keyword research and natural language processing technology in the industry.
There are a couple questions about how to promote your Face Book Fan Page on a website or blog. In this 4 minute video, Russell Wright of Theme Zoom shows you a step-by-step process for installing a FB widget with iframes like the one located in the right navigation bar of this blog.
The Theme Zoom podcast this week could is definitely be considered “controversial.” During this
The same mistake is given to “time.” Time cannot really be managed
In this rare Fly-on-the-Wall monthly podcast (where no business topic is taboo and there are no sacred cows), Sue Bell and Russell Wright blend several disciplines in order to discuss the controversial topic of social media and marketing. In this months podcast data is considered from recent research in the area of behavioral economics, neuroeconomics, memetics, and neuromarketing and social media technology.
Although the TZ-DWS Step-by-Step will help you Swallow Your Niche
The TZ-DWS development team has updated some features that will be available during the launch of the TZ-DWS system.
You should be able to actively click on each step-by-step process to get a handle on where we are taking you.
Finally a step-by-step process that will show you how to Swallow Your Market Whole using the DWS Theme Zoom Krakken Project Management System.
Here is an interview with Matt Da Cruz of Domain Web Studio and Russell Wright of Theme Zoom. These two companies have teamed up to create what is probably the most comprehensive Mult-User, Multi-Task SEO Project Management System in existence.
Because Theme Zoom will be providing inbound link strategies and templates during the launch of the new TZ-DWS SEO Research and Domain Project Management System- it is useful to cover the basics of social networking.
Today we are going to reveal the general process of “owning” your niche using the TZ-DWS Market Research and Project Management System. We also call this “Swallowing Your Market Whole.”
This was written on February 27th before the Tsunami hit the Hawaiian Islands where I live. Yes I am fine and I lived. Nobody was really afraid for their lives but it was fun to write the post as everyone was scurrying around and running inland for their lives.
The primary way that most sales copy writers have moved somebody across the finish line to hit the “buy” button is to offer a “Bribe.” Be careful how you do this so you do not sound tacky. There are several other ways to get a visitor to take action, including “bundling” and price-value propositions.
“The executives took on this case with courage and dignity despite the excesses of justice – the responsibility of what goes on the web is always down to the person who uploads it.”
There seems to be a lot of confusion about the difference between Keyword Research and Market Research. How much time, money and significance you place on them is very important.
Theme Zoom LLC announced today that numerical URLs associated with posted news-article URL’s (previously required by Google News Partners) are no longer mandatory.
Additionally there are some technical qualifications that will have to be implemented. Once accepted a special site map and mark-up language that is specialized for Google News must be installed on the website.
If you ask most marketers what social media platforms are important from a business perspective, they will generally tell you twitter.
Wanted to be sure to give you an updat on the new TZ-DWS project management and business process device. Matt Da Cruz of Domain Web Studio Pro had been collaborating madly with Theme Zoom Architect Sue Bell of Emarketing consulting LLC. Here is a quick run-through of the business process map created by Matt on what you can expect to accomplish using the TZ-DWS system.
re are only 25,000 approved Google News Partner organizations worldwide. Google syndicates out their news to thousands of other sites, and news partners are given priority status on spidering,
Keep in mind that Google will personally review the site to make sure it matches the standards expected. This quality control is important to Google because so many networks and sites draw upon Google news in order to provide content for various topics and themes
“I would rather take an hour documenting a task well and making it a process then to take the
five minutes doing the task over and over again. If I document it once and create a process once,
then I have gained that five minutes for a lifetime.”
We recently published the updated Pyramid of Promotion Chart that included an additional pyramid for social media.
Our updated charts with refined direct response aspects and now a new pyramid that reflects the impact of social media platforms on branding and customer influence.
The TZ-DWS Online Market Swallowing Project Management System is not merely a nice organizer to help you keep all of your stuff, like Google docs or something like that.
Which tool you choose should depend on two things: What kind of data you need for the work that you are doing and HOW you need that data interpreted. (This is usually decided based on the PURPOSE of the data.
As explained above, they are both valid ways to determine KEI .. one defines popularity as clicks on advertisements, the other defines popularity as searches in a search engine. HINT: What would be an interesting column would be to compare the difference between the two to know if you are wasting organic resources on something that isn’t popular with searches, or wasting advertising dollars on something that people only search for and don’t use advertisements 
Just for fun I have decided to give away a sample .csv spreadsheet from the Theme Zoom Krakken (Vertical Online Market Analysis) application. I did not perform a comprehensive Krakken “theme cluster” analysis, but only a single keyword drilldown for the theme “Identity Protection” (since this seems to be the richest market in the cluster).
My friend and CEO of Ribbon and Gourd slipped me a copy of the recent book by Gary Vaynerchuck who I covered previously in a blog post about following your passion. Remember passion for the business that you building or have chosen is NOT something that the Krakken application can give you. This is why it is wise to enjoy the business you are in. If you are an SEO or a Social Marketing Consultant, I am assuming that you enjoy what you do already
This video is about Krakken’s “Vertical Market” versus “Synonymic Set” function. There has been some confusion about how to tabulate this giant pile of keywords that gives you the TSMV or “total search market value” tabulation within the application.
I hit the “record” button after Sue started confessing her beliefs about the upcoming year in technology, social media, and the “big picture” on the national financial situation. This talk is a doozey folks. I recommend tossing it into your mp3 player but I probably would not play it while driving. (grin)
Six months prior my employer had a site designed/developed by an independent web developer. The purpose for this temporary website was to establish a web presence prior to opening the brick & mortar operations center.
Upon request, here is another sneak peak of the Theme Zoom Online Business Wizard Domain Web Studio Application. Matt will be taking time off for Christmas. Sue and I continue to have conversations about the development of this application with Matt and are very excited to launch the beta hopefully sometime in January.
One of the dynamics between Sue Bell (Theme Zoom Architect) and myself (Theme Zoom co-creator and shameless marketer) is that Sue creates a lot of inspiring ideas and gets me all excited about them, and then I sneak off without permission and tell everyone they are coming. This creates buzz.
We will provide you with other videos on this application by other Theme Zoom team members, this video series is just meant to be a reminder of some of the hidden gems found within the Krakken VOMA (vertical online market analysis) application.
I am going to review another crazy-cool feature that most people miss during their early learning curve with the monster-sized “market swallowing” enterprise level theme-market research application called Krakken.
I want to revisit the “Ranked Domains” function of the Theme Zoom Krakken application.
We have kept under wraps the many ways successful Krakken (Theme Zoom) experts utilize the keyword research and market research data to successfully close 4 figure and 5 figure proposals.
It is pretty clear that the main focus of the FTC “attack” on the industry is to clean up the FLOG (fake blog) and other dishonest testimonial methods used by the “old boys club” methods and other “product launch” methods. This is not to say that the “Product Launch Formula” endorses the use of questionable testimonial techniques, but using “overly qualified” testimonials from JV collaborations will not qualify as a testimonial without following the proper FTC rules and regulations.
Here are only some of the benefits you will take away from this event. Enable superior market positioning for your SEO shop or company via the increase Krakken and Theme Zoom skill sets.
Matt Cutt’s describes the first way as making sure your internal links resolve consistently to the same choice (listed above) every time. This shows a consistent use of one method, and it will become the choice for your indexing. Don’t be inconsistent with the internal linking pointing to other pages in your site. If you decide that you want your site to be www.yoursite.com, make sure that you use this absolute link every time you link internally. If you have any automatic internal linking software, make sure it is set to use the link method you have decided on. I like to use absolute paths.
Theme Zoom LLC is the SEO company responsible for the creation of unusually advanced online keyword intelligence software applications like Krakken. Today Theme Zoom LLC has released the full Theme Zoom Product Relationship Chart. The Theme Zoom team considers the [...]
The extreme examples of undesirable sites are the spammy, duplicate content, cheap bot created marketing nightmares. With any luck, Google will figure out a way to get these kinds of sites de-indexed entirely. However, the folks who run these kinds of sites are always inventing new ways to trick the search engines. It’s this, as much as anything, that causes Google to have to constantly tweak their algorithms to defeat the latest black hat tricks.
