August 31, 2008

Google buys Omnisio

Google purchase announcement:

Remember when Youtube tried to add a video mix and mash-up feature that really did not work well?

It was brought to my attention that Google just purchased Omnisio who apparently works far better.

This will be mixed with Youtube to provide the community with a free "mash-up" utility.

- Russell

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August 30, 2008

The 9 Species of Keywords Presentation

Hi folks,

Here is the new Theme Zoom Krakken Presentation called "The 9 Species of Keywords".

Enjoy!

- Russell Wright and the Theme Zoom Staff

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August 24, 2008

Google Announces Major Quality Score "Improvements"

Hi folks,

Mr. Black notified me today at around 10:00 a.m. that Google has made some major changes to their quality score algorithm.

These changes include things like no more minimum bids.

Feel free to read more about the Google quality score changes.

You may also want to read more about the implications of these Google quality score changes on the Search Engine Watch blog.

- Russell Wright

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August 23, 2008

Tubemogul Versus Traffic Geyser

Hi folks,

Tubemogul rocks.

Yes, there have been some complaints about improper tagging technology etc, but I know the team at Tubemogul is working on it.

Traffic Geyser also has its advantages. One of these advantages is that you may auto-submit and auto-tag your videos across many more social media video platforms than is available with the Tubemogul free account.

We will be performing a video SEO research project that reveals the speed to index across hundreds of keywords and theme clusters. I know nothing like this has been researched and made public in regards to VIDEO submissions and keyword ranking.

I will let you know as soon as the research project launches.

In the meantime, I can only say that it is a matter of fact that you WILL get ranked for keywords with fewer than 500,000 competing pages on Google, when you submit a properly tagged video. I have been able to accomplish number 1 and 2 rankings for keywords much higher than 1,000, 000 competing pages as well.

The advantage of Traffic Geyser over Tubemogul is that it was made by internet marketers.

The advantage of Tubemogul over Traffic Geyser is that it was NOT made by internet marketers.

Oh yeah, another advantage of Tubemogul is that the best video sites will be submitted for FREE with your starter account. Also Tubemogul "feels" better because it is currently in Ajax "drag and drop" look and feel.

Guys . . . don't forget to research your online vertical market keyword clusters before you start randomly submitting hundreds of videos to the video upload services.

You need to have a theme ranking and network development content placement SEO plan.

- Russell Wright

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Are You Putting Content in the Wrong Place?

Hi folks,

In this Part 1 “sneak peek” Video on Content Placement Scoring, Russell Wright of ThemeZoom and Krakken Market Intelligence Tools, previews the new Content Placement System. The Content Placement System is a unique proprietary system ThemeZoom and Krakken have been developing with John Keel and Charles Heflin, that tells you exactly what type of content you are dealing with and exactly WHERE to place the content within your networks for the greatest impact, conversions and rankings.
Many of you have now embraced the idea that it’s all about quality and unique content, but are still expressing confusion about where to place the content in your networks. Some of the questions we are commonly asked include:

  • What do I do with widgets?
  • What do I post to my primary blog vs. my social networks?
  • Can I use spun content or excerpts from books and how?

Read more about bad content placement >>>

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August 17, 2008

Zooming WAY OUT: Microsoft Research World Wide Telescope


Hi folks,

It is Sunday, so lets get "cosmic" and play around with astronomy technology developments.

Curtis Wong and Microsoft Research previously launched a free downloadable astronomy software that will change astronomy presentation and storytelling as we know it. Yu can watch the short presentation embedded below- compliments of our friends at TED.


I have also created a 5 minute World Wide Telescope video tour if you would like to get a basic "hands on "overview about how the software works. I highly recommend downloading this application for your children.

The World Wide Telescope project is located at www.worldwidetelescope.org

You may also want to watch the TED conference introduction to the project.

For the more savvy among you, of course there are other similar tools out there, and yes we know about some of them, including Galaxy Zoo's astronomy classification collaboration project!

The human species, in some ways seems to be moving faster and faster. Technology seems to be very helpful when it comes to sharing and collaborating on things “bigger” than our own company or financial success. 

You will be seeing all sorts of storytelling devices coming our way over the next 10 years. The educational limitations that you and I may have faced in the post-industrial school system is undergoing a fairly radical identity shift. Our children are a new generation of story-tellers, as eloquently laid out in by Daniel Pink.

- Russell Wright



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August 1, 2008

Virgin Galactic WhiteKnight Two Unveiled

Hi folks,

Earlier this year, Virgin Galactic space pioneers Richard Branson and Burt Rutan showed us a model of WhiteKnight Two, the workhorse aircraft that will launch SpaceShipTwo into suborbital space.  

We are getting there:

See images of White Knight Two Launch Technology

Theme Zoom is a fan of new innovations. Perhaps the private sector can accomplish what the public sector cannot?

- Russell Wright

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July 29, 2008

Co-occurrence Engineer Anna Patterson Challenges Google

Hello,

As you know, the Theme Zoom technology was inspired by co-occurrence and the "co-occurrence matrix" which was a primary concept in several Google patents containing Anna Patterson name as one of the inventors.

Anna, who left Google in 2004, is giving them a run for their money.

Ex-Google engineers have formed a team that is developing a new search engine technology called Cuil.

The Cuil development is something that you should keep on your radar. I predict Google will face serious competition from other search innovations and technologies due to their general lack of focus. When you focus on everything, you get nothing done (unless you have serious multi-threading and context shifting bandwidth). To say the least . . . Anna Patterson and team are staying focused on ONE THING: Much deeper and much faster data retrieval than Google is currently indexing.

Is such a technology useful? Does it answer questions that the market is ready to ask?

We shall see.

- Russell

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July 15, 2008

The Personal Brain: New Release

Hello,

Today is Tuesday July 15, and Harlan and team have updated the personal brain with much needed features that I have been complaining about:

http://tinyurl.com/65u67s

These new updates will fit in perfectly with my personal pet project that is currently underway- a Theme Zoom integrated site-builder that also allows you to integrate a search-engine-friendly version of The Personal Brain technology and Web Brain Output into your websites. Yessssssss!

To use this new Web-Brain-Integrated software (to be released in about 5 months) you will be required to purchase a licensed copy of The Personal Brain.

As you know I am a huge fan of Harlan's "The Brain" software.

Why am I so excited about my little "side" project?

1. When I put a Web-Brain on my website the return visitors and visitor loyalty is doubled.

2. The current "web-brain" output is not really a website and none of the "nodes" are therefore search engine friendly or keyword rich. (Ouch)

3. Our integrated software will interface BOTH with Theme Zoom and The Brain.

I am sure you can figure out where I am going with this.

That is all I can tell you for now.

I can also add this: . . .  programming is already underway by a TZ member who "walks among us". In other words, this is not just talk.

- Russell

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July 2, 2008

Video: Social Media Blueprint Application

Charles Heflin Social Media Blueprint Software

(Brought to you by Theme Zoom, Jon Keel, Charles Heflin)

Oh the Irony,

I spend millions of dollars programming a vertical market keyword research application (TZ) that only the top percentile of search marketers understand- when all the market really wanted was – (drumroll) – A SOCIAL MEDIA ZOOM.

http://screencast.com/t/GH2QhdgrLzO 

Social media is going bonkers. But most people are thriving on the “short lived” dopamine high that comes from a short-termed business model. (Churn-and-burn baby, churn-and burn!)

When Charles and I started working together on blueprint technology and website silo architecture two years ago, we found the learning curve to be very high.

But social media seems to be something almost everyone understands (at least at a basic level) and is not hard to teach. Either that, or, everyone is getting caught up in the “social tribal proof” of the social media movement. In the book “Marketing Metaphoria” this is associated with the “connection” metaphor. (Just in case you care).

So I am now available by phone for the rest of the day for folks that are probably wondering: “Where the heck did Russell go today, why is his skype turned off”.

Sincerely.

May You Find What You Are Searching For . . . (no really it is a blessing),

Russell Wright

608-432-1387  





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