Network Empire
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Today’s video series will cover t a filter called “Tangent Markets” located in TLKT (The Last Keyword Tool). This filter is great for competitive keywords that you want to explore for possible “related markets.” Sometimes you can find profitable articles and potential silos for your primary website using the tangent themes filter.
Hi guys, I got an amusing and honest question about “The Last Keyword Tool” from my friend John in Australia via Skype Chat. Here it is: John: Hey Russell, Can you tell me what advantage there is with your keyword [...]
Krakken is a market analysis tool that was designed to facilitate the creation of a silo structured website. The silos created by Krakken can easily be used as a completely new site or as an addendum to an existing site, [...]
Hi folks, In today’s article I want to change tracks just a little and talk about something that is not of interest to SEO professionals necessarily. If you are a fledgling affiliate marketer, it may be of use to you. [...]
The Secret: Social Media. Lots of people are talking about how to cache in on the traffic of social media these days, I’d like to share with you my experience. Setup: In my last Nailing the First Million blog post [...]
Today I want to share with you the two things I do that get my blogs indexed in a 24 hour period. Quick, simple and painless. 1. Install Google Analytics. In my last post about Nailing the First Million we [...]
You are the site, or more likely a collection of sites, which so dominates the market place that anybody who is looking for anything about “your product” will not just end up on one of your sites, but will actually spend a good chunk of their “buying cycle” there.
With so many plugins on the scene, where does a person start? Here’s what I look for in a plugin: Ideally you want something that is still supported. Plugins should fill a needed function, period. Don’t go plugin happy. Look [...]
In this video I reveal a sneak peek about how I use both Krakken and TLKT with a real live client. In this video the following points can be gleaned:
You guys are never going to get your first million if I let you lolly-gag. By now you should have completed your assignment from the last blog post to pick a product, domain name, and target keyword. (that crack [...]
Jumping right in, the trick to picking a product is this: There needs to be traffic The traffic needs to convert You can get the traffic to your blog PICK A PRODUCT You don’t want to focus on a product [...]
Everything is a Painkiller: Market Positioning and Keyword Research
After long negotiations Twitter has now reached agreements with both Google and Bing to give them access to their full feed of public tweets. A beta version of Bing’s twitter search is already live with a tag cloud showing the [...]
Hello folks, Theme Zoom’s Natural Language Processing technology gives you an unfair advantage over your (or your clients) competition. Because our marketing campaigns are not driven by hype, and we have not targeted the “affiliate” marketer in the past, some [...]
My blog posts of late have been rather technical in nature – how to find a profitable niche – how to make sure you found gold – what you need to do to rank for a keyword and so on. [...]
Today we are going to explore the ‘create a column’ feature of The Last Keyword Tool by creating a keyword “search value” column that makes the cream of any list of keywords rise to the top. First of all, let’s [...]
If you joined us for my last post in this series, you found us tearing apart the golden niches filter in The Last Keyword Tool (TLKT) to find profitable niches. Now let’s use TLKT to take a deeper look at [...]
Ok, I lied. I promised that my next blog post was going to be about creating a “natural search value” column in the Last Keyword Tool, and I’ll get to that, but I thought I needed to stop and show [...]
Today let’s explore the Last Keyword Tool “golden niches”. This is a default filter that is available to all levels of membership. Golden Niches is designed to find profitable keywords that you can use to target a single page or [...]
Surfing the other day, I came across these thoughts from an SEO firm: A few months back Google gave users the ability to edit the results they see in a search engine result page (SERP) when they are logged into [...]
Hi folks, Here is part two of a videos series that covers the difference between Krakken and TLKT (The Last Keyword Tool) In this video I cover a new definition: Search Engine Proven Synonyms: (SEPS) are keywords that Google recognizes [...]
Hi folks, What is the difference between The Last Keyword Tool and Krakken? Here is part one of a video that covers this very generally. In this video I cover a new definition: Organic Rank Value: (ORV) is the Organic [...]
Hello folks, Today we are going to cover a default filter included in your subscription of The Last Keyword Tool. It is called the Vertical Markets filter. Knowing the vertical markets of your seed term is important. Drilling into the [...]
Hello Folks, The Tangent Market Filter is designed to help you find tangent vertical markets in The Last Keyword Tool. This filter will give you a perspective of other markets that have threads in common with with your seed term. [...]
Hi folks, Just a quick announcement to let you know that the promised competitive analysis feature has been added to The Last Keyword Tool. Here is a 1 minute video reminder of this new feature and where it is located [...]
Hello folks, One of the most common FAQ’s we get from new visitors is: “Which Theme Zoom product should I buy . . . Krakken ™ or The Last Keyword Tool ™ ?” The following bullet points will help you [...]
Hi folks, The last few days have seen the first of what will be a whole series of new features added to The Last Keyword Tool. These changes should be released in the next few days. Sign up for the [...]
Kelley and I were doing research for some new and exciting modifications for The Last Keyword Tool, when we asked the question; “Just how many domains in our database DO rank for a significant number of keywords?” We thought our [...]
We are so confident that you will notice the difference between the other tools on the market and a Professional Grade Keyword Research Tool (which must include semantic/conversation analysis) that, for the moment, we are giving it away for free. I look forward to seeing you on the inside:The Last Keyword Tool
Hi folks, We have prepared a couple of surprises for you. Grab them before we put these white papers in a shopping cart. There is no marketing hype, just straightforward information for which we should probably charge. Here are the [...]
We’ve been hard at work creating some new filters and columns for you. Some of these were inspired by the abilities we have available in Krakken. I thought I would share the filters with you today and tell you a [...]
As a professional SEO / SEM setting yourself apart from the rest of the pack is crucial to landing new clients. One of our core concepts is for Krakken to help you do just that. By effectively demonstrating and analyzing [...]
This is the second article in our series where we will show you how you can use Krakken as a marketing weapon to help your business grow. As a professional SEO / SEM setting yourself apart from the rest of [...]
As a professional SEO / SEM setting yourself apart from the rest of the pack is crucial to landing new clients. One of our core concepts is for Krakken to help you do just that. By effectively demonstrating and analyzing [...]
Google says that approximately 50% of the queries entered into their search engine are unique. What can you do with that kind of data? Very little actually, because you don’t want to actually tweak your site to capture traffic that [...]
(*None of this information has been approved by an attorney or a legal tax accountant- please seek qualified legal advice if you are facing difficulty with the Amazon Tax) Hi folks, I keep receiving questions about the “Amazon Tax” fiasco [...]
Bing has a pretty nice user interface but this factor is not enough to compete with Google.
In this article I will show you how to use The Last Keyword Tool to create a website blueprint. A poor man’s Krakken, if you will. This involves the use of filters that will keep the keywords relevant and give you the appropriate scope for each level of your blueprint.
Hi folks, Here is another episode of FLY-On-The-Wall starring Sue Bell. The name of this podcast is “The Business DNA.” In this episode Sue and I argue (I mean talk) about the business theme (keyword) DNA and your keyword [...]
Today I want to talk about the power that occurs when you braid your Keyword DNA with the ideas from your USP and how this can make a powerful and convincing website as well as expanding this to include your [...]
If you think that this kind of automated pre-selection would be helpful to you, speeding up your website development, not having to sort through endless lists of unqualified keywords, you might want to check out one of our cutting edge applications for yourself. Quickly, before your competition does!
or… Why a Theme Cluster. One of the Crown Gems in the Krakken Vertical Online Market Analysis (VOMA) application is its ability to be able to “segment” and analyze markets. I’d like to take a few minutes today and show [...]
Back by popular demand our Gladius free keyword tool is now available as a widget. You can grab the widget from the Theme Zoom blog anytime or visit this link: Gladius Keyword Tool. Just click the “Get Widget” button and [...]
For us, The Last Keyword Tool was just plain fun to build. It was a labor of love. I have an email box full of people asking us to compare our product to features within other tools, and making a [...]
Hello folks, We have had requests from some of our Protégé members to provide you with more podcasts and conversations that can be added to your mp3 players. You may listen to these in your car etc. One of the [...]
One of the features that we are really excited about is the User Definable Column that is available in the advanced version of The Last Keyword Tool (TLKT). With this feature, you are able to define your own column, using any [...]
Hi folks, If you missed the webinar with Bruce Safran, Sue Bell, and myself (Russell Wright), here is the replay. In this Webinar we cover: – The 4 million dollar questions. (These are an adaptation of some things I learned [...]
Hi folks, We are getting a massive response to our new products, including TLKT (The Last Keyword Tool) and other technologies we have built primarily to enhance our Core Product (The Krakken Vertical Online Market Research and Website Silo Blueprint [...]
For those of you who are looking for “a few good keywords” … or even a huge pile of good keywords, you’ve come to the right place.
Theme Zoom’s ‘The Last Keyword Tool’ (TLKT) is an international keyword tool that is so powerful and completely configurable as to virtually replace all the other keyword tools in your arsenal.
How is that possible, you might ask – each and every tool out there has it’s own unique selling point – one or more pieces of information that only THAT tool offers.
Find out how…
I am not promoting this program to make a quick buck. I am talking about it because I love the potential and simplicity- and the fact that it will integrate with our own online market research and keyword research programs. I am wanting you to get ready for what is coming as we integrate the new Theme Zoom tools as well as the Krakken Blueprint software into the truly Awesome Bizzites platform.
The most basic function of any keyword tool is to provide a list of keywords with some associated raw data. Most keyword tools do this part pretty well as generating keywords is hardly rocket science at this point. The big [...]
Internationalization when it comes to keywords can be pretty tricky. The three most common pieces of data are AdWords cost and traffic, and competing pages in various search engines. This data doesn’t actually change that much, but it has to [...]
As the main engineer for Theme Zoom, I frequently get questions/requests that use varying other tools as points of comparison or reference. One of the most common classes of tools is the Keyword Tool class. I won’t bother to mention [...]
For those less technical people, much of the information in this book can seem overwhelming and difficult to implement. I admit that there is a small learning curve for the web-savvy, and a large learning curve for people who are just starting out on the web. But the rewards of VOMA (Vertical Online Market Analysis), Website Silo Architecture (WSA) and Theme Mirroring (TM) are great. There are several things that happen once you manage to turn these three knowledge assets into a well-oiled machine.
Larry Page: A lot of our systems already use learning techniques. The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly. You could ask ‘what should I ask Larry?’ and it would tell you. Technology has a tendency to change faster than expected, and I believe that AI could be a reality in just a few years. People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 percent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”
Forgetting about LTV (lifetime value) of my customers was costing me money because it kept my attention on “low hanging fruit keywords” instead of “Vertical Market Themes”. This was one of the largest missed opportunities ever.
When I was studying with Bruce Clay in 2004, one of the big topics of training was how to properly silo a website for a client. As I recall, Bruce spent many hours trying to explain it to the students in his class. Only a few managed to grasp the concept effectively even when he drew everyone an explicit picture:
For example, you really should not put a keyword in the non-visible part of your web page (meta-data and meta-tags) that is not also in the visible text of your website. In theory, this could harm your long term rankings. (All of you cloakers and black hatters can ignore this comment, because I can hear your thoughts). But the fact is that the search engines, and especially Google, will penalize you for having inappropriate keywords in your meta-data or “technical website under the hood.” This is why the “technical agenda” deserves its own keyword category. The technical agenda is a complete school of philosophy all on its own.
Hello folks, We got a help desk question about Krakken’s co-occurrence column and how to use it. Here is a rough paraphrase of the question: Concerning the co-occurrence percentages what is the difference between a co-occurrence of 85.6 % and [...]
When you use Krakken to create a silo structured blueprint you have automatically created a template for themed PPC landing pages that Google will love. If you theme your PPC landing pages, you will discover that your PPC keywords have an increased Quality Score from Google, which will lower your overall PPC bid prices.
Understanding the Perpetual Keyword Lifecycle will help you turn your website into a living, breathing, profitable organism. The ultimate goal of Theme Zoom and the Krakken VOMA-to-Blueprint process is to automate your website theme ranking and growth process. Your website is a valuable piece of real estate and will increase in its value over time. Below is the “Keyword Relationship Chart” that gives you an idea of how the Keyword Transactional Lifecycle works:
You will be provided with the number of inbound links and the percentage of deep links to the top 3 websites. This gives you a broad and general indication of how competitive the inbound link campaign is for the theme or keyword you are analyzing.
Over the last year, there have been few discussions that I’ve been forced to observe with greater disinterest than the one regarding LSI. “Does Google use LSI? Are their patents for LSI? What did they buy from Applied Semantics? Can [...]
Actually, there is no such thing as Pseugle, it’s just a convenience derived from pseudo-Google for describing a proposed process for evaluating ranking factors using simple statistical correlation. The idea is to combine a generated index (pseudo-Google) against the Google [...]
Sigh. As the primary software engineer and system administrator for Theme Zoom, the marketers do a good job of keeping me shielded from the incredible distraction that is dealing with users, marketing, PR, and the SEO industry in general. Despite [...]
Hi folks, The FTC is revising the guidelines for the first time since 1980, in response to the new forms of advertising spawned by the internet. Social Media is a primary target of the new regulations. “The guides needed to [...]
I remember one of the major pains as an SEO/SEM consultant was uncertainty about “what to do next” upon completion of vertical keyword research. Most of the keyword research tools on the market only gave me “ad-hoc” results with no clear direction as to where to put the keywords they suggested. It was a very obtuse process
#2 Applying Keyword Research Data to Website Silo Architecture [ 11:08 ] Play Now | Play in Popup | Download
A big problem faced by SEO/SEM experts (and marketing consultants) is that it is becoming more and more difficult to distinguish yourself in the marketplace. There are tons of keyword research and competitive analysis tools on the market . . . and many of them are providing superficial data. Furthermore, most SEO consultants are providing the same tired old “get-higher-search-engine-ranking” pitch. I have talked to hundreds of SEO/SEM customers seeking assistance over the last five years.
Missed Opportunity #2: Analyzing and comparing conflicting and contradictory data found in different keyword research tools is a huge time-wasting hassle (and is ultimately futile).
Hi folks, There is a new feature that was pushed out with the new release last night that I forgot to mention to you. You now have a “silo selection” option to the left of each theme within your project. [...]
High level theme keywords are keywords that are worth spending the time and money to own. Low hanging fruit keywords are often times not even worth a meta-tag and description. They are still very useful to have on your website, but it is important to put them into perspective within the overall structure of your website, blog network, or inbound link campaign.
Hi folks, Here is a sneak peek of the new (free) Krakken affiliate tool that is coming soon. You will be able to place the embed code on your site and represent Theme Zoom as an affiliate if you are [...]
Hello, Erika Preuss of TechnologyGoddess.com sent me a fascinating article that is related to my work at Theme Zoom. Scientists have created a model to monitor trends in social media such as Twitter and global semantics in combination with scraping [...]
Hi folks, We have tested Scribefire on several occasions but have noticed that they have a difficult time maintaining a consistent quality with their software updates. The purpose of this software is to update your various blogs from a single [...]
Hi folks, Here is a 4 minute video on the VOMA "view all keywords" function that some people do not even know is there. Hi Res Video: http://screencast.com/t/gEvKxxYt Low Res Video: http://www.youtube.com/watch?v=_I5j0mFVc7o Russell Wright and the Theme Zoom Staff
Hi folks, This is a follow up to my 4 hour series called "How to Use Krakken LSI Application for Small Business". << Please view some or all of this course if you have not yet done so: http://forum.themezoom.com/showthread.php?t=1107 >> [...]
Perhaps. My friend Mr. Black sent me an interesting article about how unprofitable blogging actually is. Do you ever have that sneaking suspicion that giving away TONS of thoughtfully written articles and blog-content is not going to make you any [...]
Hi folks, The Open Handset Alliance, a group of more than 30 technology and mobile companies, developed Android: the first complete, open, and free mobile platform. To help developers get started developing new applications, we’re offering the Android Software Development [...]
December 3, 2008 by Erika Preuss Over the last few months Google Blog Search has had some strange anomalies in the blog search results and indexing that left many blog owners scratching our heads. The good news is that Google [...]
Hi folks, Erika Preuss has completed the Google Friend Connect videos, as promised. I have to say that she has the most comprehensive knowledge of social media marketing that I have ever seen. I am still playing catch up with [...]
Hi folks, Here is an interesting lesson in traffic and conversion in the teaching style of David Bullock and Jerry West. The following is probably not a revelation to many of you but is a good reminder. Erika posts a [...]
Google Open Standard Developer Kevin Marks Speaks to Theme Zoom Hi folks, This is one of the richest interviews we have ever given. If you know the right questions to ask someone like Kevin Marks, you can come pretty close [...]
Hi folks, I am testing a direct connection between aweber and our blog posting system. If you are subscribed to this e-mail list and are not interested in receiving Theme-Zoom.com blog updates, then please unsubscribe to this list. Here is [...]
Hi folks, Do you know what these words have in common: open id, FOAF, data portability, google friend connect, social graph, XFN, and the Google Page Rank algorithm??? If you don’t start learning, you are going to be left in [...]
Hi folks, Here is the new Theme Zoom Krakken Presentation called "The 9 Species of Keywords". Enjoy! – Russell Wright and the Theme Zoom Staff
Hi folks, In this Part 1 “sneak peek” Video on Content Placement Scoring, Russell Wright of ThemeZoom and Krakken Market Intelligence Tools, previews the new Content Placement System. The Content Placement System is a unique proprietary system ThemeZoom and Krakken [...]
Hi folks, Earlier this year, Virgin Galactic space pioneers Richard Branson and Burt Rutan showed us a model of WhiteKnight Two, the workhorse aircraft that will launch SpaceShipTwo into suborbital space. We are getting there: See images of White [...]
Hi folks, I have gotten tired of waiting for a search engine friendly indexing solution for the amazing "Brain" mind mapping software. Many of you have seen me use this software for several Theme Zoom presentations. I have expressed how [...]
Tomorrow I fly off to the Theme Zoom’s Arizona offices to work with Sue Bell for a couple of weeks. During this time we will finalize several things that will be helpful to every Theme Zoom member. I want to [...]
Hello folks, here is a message from my friend Charles Heflin. It is in regards to the Social Media Blueprint application that my team is building based on our collaborative research into vertical market social media. Hello, I originally released [...]
Hello folks, Here is a short (10 minute) video on buoyant page rank and website silo architecture. Website Silo Architecture and Buoyant Page Rank – Russell
Hi folks, I was "sitting" on this video until after the SEORAINMAKER conference with David Bullock and Jerry West was completed. I wanted to make sure there was nothing I needed to add when I got home from Orlando. If [...]
To learn more about Silo Architecture and the Theme Zoom Krakken Website BluePrint Tool visit Theme Zoom
Hi folks, We all knew that Google had to have something up their sleeve in regard to Web 2.0 social media. They have been trying to jump into the social scene by acquiring Web 2.0 social properties… Now they are [...]
Hi folks, As I have been telling the story of "website architecture combined with business success" for the last three years, I have not always made it clear WHY you need to implement website silo architecture . . . not [...]
Krakken Awakens Webinar Part 1 Krakken Awakens Webinar Part 2 Download the Prezentit Presentation Free Gifts and Post-Webinar Bonuses: Gift 1: The "Mr. Black" Interview 04-15-08 (40 minutes) Gift 2: Here is a free copy of Charles Heflin’s current [...]
Hi folks, If you have not yet signed up for the Webinar tonight, you may do so at the following link. http://www.themezoom.com/cdt/2/I hope to see your there. Oh yeah, here is a picture of an ACTUAL Krakken: http://screencast.com/t/Sp6cWaBxrx5 – Russell [...]
Hi folks, Theme Zoom user with the call-sign ppceve asked a good question about pay per click and traffic brokering. You can read the details of her question in the following post on her blog. Eve summarizes several questions that [...]
Hi folks, This is a conversation between myself and Charles Heflin about Social Media and inbound link building. YOU MAY DOWNLOAD THE ENTIRE CALL WITH THE MP3 LINK TO THE RIGHT! Also, be sure to download your free report at [...]
