Hi folks,
Mr. Black notified me today at around 10:00 a.m. that Google has made some major changes to their quality score algorithm.
These changes include things like no more minimum bids.
Feel free to read more about the Google quality score changes.
You may also want to read more about the implications of these Google quality score changes on the Search Engine Watch blog.
- Russell Wright
Hi folks,
Tubemogul rocks.
Yes, there have been some complaints about improper tagging technology etc, but I know the team at Tubemogul is working on it.
Traffic Geyser also has its advantages. One of these advantages is that you may auto-submit and auto-tag your videos across many more social media video platforms than is available with the Tubemogul free account.
We will be performing a video SEO research project that reveals the speed to index across hundreds of keywords and theme clusters. I know nothing like this has been researched and made public in regards to VIDEO submissions and keyword ranking.
I will let you know as soon as the research project launches.
In the meantime, I can only say that it is a matter of fact that you WILL get ranked for keywords with fewer than 500,000 competing pages on Google, when you submit a properly tagged video. I have been able to accomplish number 1 and 2 rankings for keywords much higher than 1,000, 000 competing pages as well.
The advantage of Traffic Geyser over Tubemogul is that it was made by internet marketers.
The advantage of Tubemogul over Traffic Geyser is that it was NOT made by internet marketers.
Oh yeah, another advantage of Tubemogul is that the best video sites will be submitted for FREE with your starter account. Also Tubemogul "feels" better because it is currently in Ajax "drag and drop" look and feel.
Guys . . . don't forget to research your online vertical market keyword clusters before you start randomly submitting hundreds of videos to the video upload services.
You need to have a theme ranking and network development content placement SEO plan.
- Russell Wright
Hi folks,
In this Part 1 “sneak peek” Video on Content Placement Scoring, Russell Wright of ThemeZoom and Krakken Market Intelligence Tools, previews the new Content Placement System. The Content Placement System is a unique proprietary system ThemeZoom and Krakken have been developing with John Keel and Charles Heflin, that tells you exactly what type of content you are dealing with and exactly WHERE to place the content within your networks for the greatest impact, conversions and rankings.
Many of you have now embraced the idea that it’s all about quality and unique content, but are still expressing confusion about where to place the content in your networks. Some of the questions we are commonly asked include:
Hi folks,
It is Sunday, so lets get "cosmic" and play around with astronomy technology developments.
Curtis Wong and Microsoft Research previously launched a free downloadable astronomy software that will change astronomy presentation and storytelling as we know it. Yu can watch the short presentation embedded below- compliments of our friends at TED.
I have also created a 5 minute World Wide Telescope video tour if you would like to get a basic "hands on "overview about how the software works. I highly recommend downloading this application for your children.
The World Wide Telescope project is located at www.worldwidetelescope.org
You may also want to watch the TED conference introduction to the project.
For the more savvy among you, of course there are other similar tools out there, and yes we know about some of them, including Galaxy Zoo's astronomy classification collaboration project!
The human species, in some ways seems to be moving faster and faster. Technology seems to be very helpful when it comes to sharing and collaborating on things “bigger” than our own company or financial success.
You will be seeing all sorts of storytelling devices coming our way over the next 10 years. The educational limitations that you and I may have faced in the post-industrial school system is undergoing a fairly radical identity shift. Our children are a new generation of story-tellers, as eloquently laid out in by Daniel Pink.
- Russell Wright
Hi folks,
Earlier this year, Virgin Galactic space pioneers Richard Branson and Burt Rutan showed us a model of WhiteKnight Two, the workhorse aircraft that will launch SpaceShipTwo into suborbital space.
We are getting there:
See images of White Knight Two Launch Technology
Theme Zoom is a fan of new innovations. Perhaps the private sector can accomplish what the public sector cannot?
- Russell Wright
Hello,
As you know, the Theme Zoom technology was inspired by co-occurrence and the "co-occurrence matrix" which was a primary concept in several Google patents containing Anna Patterson name as one of the inventors.
Anna, who left Google in 2004, is giving them a run for their money.
Ex-Google engineers have formed a team that is developing a new search engine technology called Cuil.
The Cuil development is something that you should keep on your radar. I predict Google will face serious competition from other search innovations and technologies due to their general lack of focus. When you focus on everything, you get nothing done (unless you have serious multi-threading and context shifting bandwidth). To say the least . . . Anna Patterson and team are staying focused on ONE THING: Much deeper and much faster data retrieval than Google is currently indexing.
Is such a technology useful? Does it answer questions that the market is ready to ask?
We shall see.
- Russell
Hello,
Today is Tuesday July 15, and Harlan and team have updated the personal brain with much needed features that I have been complaining about:
These new updates will fit in perfectly with my personal pet project that is currently underway- a Theme Zoom integrated site-builder that also allows you to integrate a search-engine-friendly version of The Personal Brain technology and Web Brain Output into your websites. Yessssssss!
To use this new Web-Brain-Integrated software (to be released in about 5 months) you will be required to purchase a licensed copy of The Personal Brain.
As you know I am a huge fan of Harlan's "The Brain" software.
Why am I so excited about my little "side" project?
1. When I put a Web-Brain on my website the return visitors and visitor loyalty is doubled.
2. The current "web-brain" output is not really a website and none of the "nodes" are therefore search engine friendly or keyword rich. (Ouch)
3. Our integrated software will interface BOTH with Theme Zoom and The Brain.
I am sure you can figure out where I am going with this.
That is all I can tell you for now.
I can also add this: . . . programming is already underway by a TZ member who "walks among us". In other words, this is not just talk.
- Russell
Charles Heflin Social Media Blueprint Software
(Brought to you by Theme Zoom, Jon Keel, Charles Heflin)
Oh the Irony,
I spend millions of dollars programming a vertical market keyword research application (TZ) that only the top percentile of search marketers understand- when all the market really wanted was – (drumroll) – A SOCIAL MEDIA ZOOM.
http://screencast.com/t/GH2QhdgrLzO
Social media is going bonkers. But most people are thriving on the “short lived” dopamine high that comes from a short-termed business model. (Churn-and-burn baby, churn-and burn!)
When Charles and I started working together on blueprint technology and website silo architecture two years ago, we found the learning curve to be very high.
But social media seems to be something almost everyone understands (at least at a basic level) and is not hard to teach. Either that, or, everyone is getting caught up in the “social tribal proof” of the social media movement. In the book “Marketing Metaphoria” this is associated with the “connection” metaphor. (Just in case you care).
So I am now available by phone for the rest of the day for folks that are probably wondering: “Where the heck did Russell go today, why is his skype turned off”.
Sincerely.
May You Find What You Are Searching For . . . (no really it is a blessing),
Russell Wright
608-432-1387
Hi folks,
I have gotten tired of waiting for a search engine friendly indexing solution for the amazing "Brain" mind mapping software.
Many of you have seen me use this software for several Theme Zoom presentations. I have expressed how this R-directed thinking method can be used to organized non-linear systems and how it is probably not only the future of search . . . but also the future of knowledge structure and overview.
The future challenge for social media, folksonomy and data-overload will be the re-organization of L-directed hierarchical data structures into user-friendly non-linear R-directed webs.
As a result I have started to look into programming my own solution that will take The Brain HTML output and create a search-engine-friendly website with the graphical non-linear interface still in tact.
What good is having a brain if the world cannot search it? ; - )
An example of a non-search engine friendly HTML output from The Brain software is my 5-Neuro website called Russell's Brain.
I contacted the folks at "The Brain" and clearly they have their minds on the big picture and are probably moving towards some sort of liquidity event or buyout situation. But I am only guessing about this. The consumer-grade software is only a small piece of the larger systems being developed by these folks.
Historian James Burke uses the brain as well:
My point is that I would prefer Mr. Burke's personal brain connections over Wikipedia's because I know the source of the connections being made. Therefore is is the Neuro-geometry that becomes more important than general co-occurrence predictors within a given specialized topic or theme.
Remember that silo-structure when it comes to SEO is simply a way of choosing top level themes? Silo structure gets a bad rap in the corporate industrial establish because it implies a "disconnection" between departments- or L-directed thinking isolated from the creative gifts that metaphor brings. (Left Brain Isolation). The word metaphor has its roots in "to go accross" or "cross over". It is almost as if we are crossing over from one side of the brain to the other and then back- to embrace, as a culture, a Whole New Mind.
- Russell
Tomorrow I fly off to the Theme Zoom’s Arizona offices to work with Sue
Bell for a couple of weeks. During this time we will finalize several
things that will be helpful to every Theme Zoom member.
I want to make a comment that addresses something that several of you have
commented on.
Technology “appears” to behaving oddly to a higher degree than “seems”
normal. It is almost as if there is a glitch in the matrix. I do not know
if this seeming “oddity” is a statistical reality or if it is a cognitive
illusion that is simply heightened by a sense of weird weather.
I do know that many of the weather affects we are experiencing in
Wisconsin are absolutely a statistical anomaly. This means strange
phenomenon like this has not occurred anytime in recent history. This is
both interesting and exciting. But here is some advice from a computer
addict:
Advice for when your technology is not acting properly:
1. Don’t try to FORCE technology to work. (I know you know what I am
talking about!)
If you are sitting in front of the computer waiting for something to
happen, and you have the gnawing feeling in your stomach that everything
you are doing is an absolute waste of time . . . STEP AWAY FROM THE
COMPUTER. Sometimes you need to “reboot” your perspective. When you return
after taking a break (recommended that you take MORE than 30 minutes) you
will often fine that several “next actions” will have become perfectly
clear.
2. Ask For Help!
Don’t be a dopamine fool. The human brain is wired to keep us “glued” to a
problem even if the problem ABSOLUTELY CANNOT be solved. This behavior is
driven by a little trick that evolution has played on us. Dopamine makes
it seem as if the carrot is always hanging from the stick almost within
mental reach. Believe me when I say that this neurological substance is
just as addictive as a classified drug. For more information on this
please read the book called “Satisfaction” by Dr. Gregory Berns. The
difference between “intelligent” people and WISE people is that wise
people know the INSTANT they have been hooked by biological programming.
(This is why we become such lethal marketers).
So. When you catch yourself being hooked . . . stop what you are doing,
step AWAY from the computer . . . and go get the yellow pages! Yeah. You
heard me . . . the PRINT yellow pages.
3. Don’t Worship Technology.
Technology = From Greek. tekhnologia "systematic treatment of an art,
craft, or technique,"
The key meaning is “art” or “craft” . . . not “self torture” and
“humiliation”. Technology is a means to an end, not an end in itself. This
same goes while using any software application or web service. Garbage in,
garbage out.
4. Remember there is a Turk in the Machine.
There are PEOPLE behind technologies that we use every day. Success does
not happen in a vacuum. I can’t tell you how many times I have spent hours
trying to solve a simple problem on my server only to have the issue
resolved by a 30 second phone call to someone else on my team. This is of
course connected to my attempt to solve the problem by myself as warned
about in number 2 above.
Ask yourself: who are the people behind this organization or software
application. What sort of “people” were the people who programmed this
darn thing. I have found that the usefulness or sillyness of a software
application almost always reflects the mind of the creator- or the degree
to which the programmer understood the problem that was needing to be
solved.
The “turk” in the machine, also associated with the Mechanical Turk
program at Amazon, was a hoax perpetuated in the late 18th century. An
automated chess player was created by Wolfgang von Kempelen which,
surprisingly, fooled a lot of people who enjoyed being tricked. This
machine could play chess and even defeat human opponents. It was, of
course, a hoax.
There was a little man sitting in the machine who was a dang good chess
player. He defeated both Napoleon Bonaparte and Benjamin Franklin. But . .
. you already know how to read Wikipedia, so I wont expand on this.
http://en.wikipedia.org/wiki
5. People buy Solutions, they do NOT buy Software
I have spoken to several of you who are developing software applications.
This appears to be a growing trend. I have shared my own personal growth
process being involved in building the software application Krakken/Theme
Zoom. Just because you spend a million dollars building something does not
mean that people will buy it. Sales and marketing are EVERYTHING. You have
to listen to your users, take the feedback, and revise when it is
appropriate.
In the end the software developer had to remember that he is selling the
solution to a problem that is actually occurring in the field, not in an
Ivory Tower. There is a whole generation of software applications and
intelligence gathering tools being developed that we never would have
thought possible even 2 years ago. I am excited to be in an industry where
almost ANYTHING is possible!
Have a great week. I will catch you in Arizona and update you on our
developmental process with the Krakken application.
- Russell Wright
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