Recent Articles

Google Friend Connect Video Tutorials

0 / December 9, 2008 9:14 am

Hi folks, Erika Preuss has completed the Google Friend Connect videos, as promised. I have to say that she has the most comprehensive knowledge of social media marketing that I have ever seen. I am still playing catch up with [...]

Wrong Message, Wrong Market

0 / November 29, 2008 8:28 pm

Hi folks, Here is an interesting lesson in traffic and conversion in the teaching style of David Bullock and Jerry West. The following is probably not a revelation to many of you but is a good reminder. Erika posts a [...]

Audio: Google Developer Kevin Marks Talks to Theme Zoom

0 / October 28, 2008 4:10 pm

Google Open Standard Developer Kevin Marks Speaks to Theme Zoom Hi folks, This is one of the richest interviews we have ever given. If you know the right questions to ask someone like Kevin Marks, you can come pretty close [...]

RSS blogging to Aweber

0 / October 10, 2008 6:15 pm

Hi folks, I am testing a direct connection between aweber and our blog posting system. If you are subscribed to this e-mail list and are not interested in receiving Theme-Zoom.com blog updates, then please unsubscribe to this list. Here is [...]

One Social ID to Rule Them All

0 / October 1, 2008 10:10 am

Hi folks, Do you know what these words have in common: open id, FOAF, data portability, google friend connect, social graph, XFN, and the Google Page Rank algorithm??? If you don’t start learning, you are going to be left in [...]

The 9 Species of Keywords Presentation

0 / August 30, 2008 11:35 pm

Hi folks, Here is the new Theme Zoom Krakken Presentation called "The 9 Species of Keywords". Enjoy! – Russell Wright and the Theme Zoom Staff

Are You Putting Content in the Wrong Place?

0 / August 23, 2008 8:01 pm

Hi folks, In this Part 1 “sneak peek” Video on Content Placement Scoring, Russell Wright of ThemeZoom and Krakken Market Intelligence Tools, previews the new Content Placement System. The Content Placement System is a unique proprietary system ThemeZoom and Krakken [...]

Virgin Galactic WhiteKnight Two Unveiled

0 / August 1, 2008 5:13 am

Hi folks, Earlier this year, Virgin Galactic space pioneers Richard Branson and Burt Rutan showed us a model of WhiteKnight Two, the workhorse aircraft that will launch SpaceShipTwo into suborbital space.   We are getting there: See images of White [...]

The Brain Mind Mapping Software: Almost Good Enough to Change the World

0 / June 19, 2008 6:53 pm

Hi folks, I have gotten tired of waiting for a search engine friendly indexing solution for the amazing "Brain" mind mapping software. Many of you have seen me use this software for several Theme Zoom presentations. I have expressed how [...]

5 Ways to Stay Smarter than Your Computer

0 / June 11, 2008 1:33 am

Tomorrow I fly off to the Theme Zoom’s Arizona offices to work with Sue Bell for a couple of weeks. During this time we will finalize several things that will be helpful to every Theme Zoom member. I want to [...]

Huge Demand for SMM Services

0 / June 2, 2008 6:43 pm

Hello folks, here is a message from my friend Charles Heflin. It is in regards to the Social Media Blueprint application that my team is building based on our collaborative research into vertical market social media. Hello, I originally released [...]

Lost Your Marbles? Buoyant Page Rank

0 / May 29, 2008 9:37 am

Hello folks, Here is a short (10 minute) video on buoyant page rank and website silo architecture. Website Silo Architecture and Buoyant Page Rank – Russell

Krakken Video: The Ranking Factor Myth

0 / May 26, 2008 10:20 am

Hi folks, I was "sitting" on this video until after the SEORAINMAKER conference with David Bullock and Jerry West was completed. I wanted to make sure there was nothing I needed to add when I got home from Orlando. If [...]

Why We Don’t Want You to Know About Keyword Silo-ing.

0 / May 23, 2008 5:38 am

To learn more about Silo Architecture and the Theme Zoom Krakken Website BluePrint Tool visit Theme Zoom

Google Friend Connect is Coming

0 / May 17, 2008 6:39 pm

Hi folks, We all knew that Google had to have something up their sleeve in regard to Web 2.0 social media. They have been trying to jump into the social scene by acquiring Web 2.0 social properties… Now they are [...]

Get Ready: Recession Proofing Your SEO Business

0 / May 11, 2008 1:23 am

Hi folks, As I have been telling the story of "website architecture combined with business success" for the last three years, I have not always made it clear WHY you need to implement website silo architecture . . . not [...]

Webinar “Krakken Awakens” Replay

0 / April 30, 2008 5:59 am

Krakken Awakens Webinar Part 1 Krakken Awakens Webinar Part 2 Download the Prezentit Presentation Free Gifts and Post-Webinar Bonuses: Gift 1: The "Mr. Black" Interview   04-15-08 (40 minutes) Gift 2: Here is a free copy of Charles Heflin’s current [...]

Krakken Webinar Countdown

0 / April 17, 2008 1:57 pm

Hi folks, If you have not yet signed up for the Webinar tonight, you may do so at the following link. http://www.themezoom.com/cdt/2/I hope to see your there. Oh yeah, here is a picture of an ACTUAL Krakken: http://screencast.com/t/Sp6cWaBxrx5 – Russell [...]

What your Google Adwords account rep. may not tell you

0 / April 16, 2008 9:36 pm

Hi folks, Theme Zoom user with the call-sign ppceve asked a good question about pay per click and traffic brokering. You can read the details of her question in the following post on her blog. Eve summarizes several questions that [...]

Social Media Infusion 101

0 / April 15, 2008 4:44 am

Hi folks, This is a conversation between myself and Charles Heflin about Social Media and inbound link building. YOU MAY DOWNLOAD THE ENTIRE CALL WITH THE MP3 LINK TO THE RIGHT! Also, be sure to download your free report at [...]

Yahoo to Microsoft: Your Bid is a Load of Yahooey

0 / April 8, 2008 1:45 am

Feeling like a politely worded episode out of the 1960’s cult classic “Yippee, Yappee and Yahooey”, where three gallant heroes battle a fire breathing dragon among other villains, Yahoo has responded to Microsoft’s “unsolicited” bid to acquire Yahoo (as in [...]

New Tech Notes: Justin Loftin talks about WAN Acceleration

0 / April 4, 2008 2:49 am

Jason Loftin informs the Theme Zoom community about WAN acceleration. I just heard about this down in Florida on my last business trip. – Russell Wright

Video 4 and 5 Conclusion: Box Full of Eyeballs

0 / March 21, 2008 6:10 pm

Hi, Here are the last 2 videos in my Saturday rant: Video 4 (5 minutes): Watch Video Four Video 5 (5 minutes- theme zoom members only): http://www.themezoom.com/members/members-home.html   (login required) Video 5 contains a sneak peak of the actual process map [...]

Video 3: The Astronomical Perceived Value of Black Box Technologies

0 / March 21, 2008 6:03 pm

Hi, How much money is a "Black Box" technology (like Google or Theme Zoom) worth if it is cracked open for all the world to see? Where does the notion of "radical transparency" become naive? How do you determine the [...]

Video 2: The 80-20 rule: Conspiracy Theory or Fact?

0 / March 16, 2008 12:16 am

Hi folks, I got back from several corporate accounts in Chicago yesterday and Thursday where I was able to confirm the high value blueprints I will partially reveal to you in video five. The execution of this plan integrates inbound [...]

Video 1: The End of Voodoo product launches and Search Engine Mysticism

0 / March 15, 2008 8:28 pm

Hi, I researched all of this so hopefully you do not have to. Why not make sense of all of the "Voodoo" and skip over the 80% learning curve? I will not stop until YOU are with me in the [...]

Confirming your worst fears: How “social media” is a waste of time and money.

0 / March 9, 2008 6:44 pm

Hi folks, I am about to save you a ton of money and time. Even better, we are about to permanently lift the "uncertainty-fog" about social media in regards to your top level business strategy. Don’t pretend you don’t know [...]

Videos: Theme Zoom Black Budget

0 / February 23, 2008 11:43 pm

Hi, It’s good to see you again. I will post the videos here in descending order, as they are presented: Video 1 Video 2 Video 3 Video 4 Video 5 Video 6

Video: Keyword Research Is Finished- Part 2

0 / January 29, 2008 12:49 am

Here is Part 2 of Keyword Research is finished. This is an explanation of Wide Synonymic Keyword Nets. – Russell

Video: Keyword Research Is Finished- Part 1

0 / January 28, 2008 10:50 pm

Keyword Research as we know it is finished and Theme Research has taken over. – Russell As seen on Theme Zoom You Tube

Shopping While You’re Hungry and Investing When You’re Broke: Neuroeconomics Tip of the Day

0 / January 6, 2008 11:15 pm

Here is an all new Theme Zoom Radio presentation. The field of neuroeconomics is the study of choices and why human beings generally make poor decisions. By understanding the limitations of your own brain it is possible to see past [...]

GMCM VIDEO 1: Walmart with No Shelves

0 / January 5, 2008 12:25 am

TZX Gateway to Multi-Channel Marketing: Walmart Without Shelves Part 1  (5 minutes) Download the PDF Think of any subject, any question you can come up with and you can find a ton of information about it online right now and [...]

TZX Sneak Peek and Google Trends

TZX Sneak Peek and Google Trends

0 / January 1, 2008 12:11 am

 Read Part I  Read Part II Happy New Year! What better way to see out the old and welcome in the new, then to wrap up my three part article on Google Trends and spend a moment talking about our [...]

The Neuro-Team Member

0 / December 26, 2007 10:12 pm

David Allen of the David Allen Company has an extraordinary way of providing visual stimulus by using natural selection as a metaphor for efficiency. Quote: The more sensitive the nervous system of any entity or organism (and the fewer leaks [...]

Huge Hints from Pubcon Las Vegas: Is SEO like a Casino?

0 / December 10, 2007 7:12 am

Hello my friends, I am sitting in the Las Vegas airport ready to head back to Wisconsin. Please forgive any early morning typos. I have to tell you that Wisconsin is looking pretty good to me right now. As many [...]

Audio: The Future of Data and Market Research

0 / November 22, 2007 3:24 am

This is a conversation between Jay Townley and Russell Wright of Theme Zoom revealing some of the most important connections between market research, keyword research and "Big Research". If you think your business is too small to benefit from survey [...]

Google Trends in Search Engine Traffic and what this means to Your Website (Part 2)

0 / October 18, 2007 7:42 pm

When we left off at the end of Part I, I was talking about how Google “normalizes” the data they show on the trends graphs. Let me talk for a moment about data normalization and why Google would want to [...]

Careful Direct Response Marketing Silos Required with Over-Saturation of All Media

0 / August 25, 2007 2:38 pm

Hi folks, Some of you already “get it”. Many of the current Theme Zoom members have more than a sneaking suspicion of why Theme Zoom is preparing you for carefully focused website silo architecture combined with high-level vertical market research. [...]

Theme Zoom to offer Multi-Channel Marketing Arsenal

0 / August 24, 2007 5:39 pm

Hi folks, In order to provide a solution for the increasing demand for integrated multi-channel marketing step-by-steps, Theme Zoom is teaming up with "Mr. X" who’s name will be unveiled sometime in October, 2007. We are currently in the process [...]

People Don’t Trust Search Engines

0 / August 11, 2007 3:34 pm

In a recent poll conducted by Hakia.com, 62 percent of the 295 web searchers that were polled revealed they do not trust search engines with their information. The poll was administered to find out what users think about search engines [...]

Google DoubleClick Deal Causes Congressional Antritrust Investigation.

0 / July 20, 2007 3:37 pm

Hi folks, Hopefully you already know that Google purchased DoubleClick for 3.1 billion dollars back in April. There are several companies that are not happy with this deal and are “running scared”. These include Microsoft and AT&T. Currently Committees in [...]

Supplemental Index Going Bye Bye?

0 / July 14, 2007 4:42 pm

The secondary Google database, called the supplemental index, will probably not cease to exist, it will simply become invisible. The idea is that the general public will no longer know if a listing is in the supplemental index, or the [...]

Forbidden Image Banned by Theme Zoom Branding Directors

0 / July 10, 2007 4:35 pm

Hi folks, A lesson in the psychology of branding: I thought it would be fun for you to see what my trusted board of branding advisors rejected yesterday. This concept was created by artist Ray McDaniel, and was quickly rejected [...]

Jerry West’s Final Word on Controversial Jonathan Leger e-mail

0 / July 10, 2007 1:22 am

Hi folks, Jerry West has given me permission to mail out his official response to the now-all-too-famous Jonathan Leger e-mail. Have fun, and I promise this is the last time I will mention it. ————————————————————— From the desk of Jerry [...]

Stop Groveling for Low Hanging Fruit

Stop Groveling for Low Hanging Fruit

0 / July 7, 2007 7:03 pm

Forget About Low Hanging Fruit. Swallow Your Market Whole (While You Still Can)

Jonathan Leger’s recent e-mail on “themes”

0 / June 30, 2007 4:01 pm

Hi folks, I got a call from an extremely well known marketing and SEO mentor today about an e-mail put out by Jonathan Leger. It was all about websites that are ranked highly for keywords yet do not have inbound [...]

Yahoo gives away 100 bucks to open account

0 / June 25, 2007 9:56 pm

Hi folks, I wanted to let you know that if you are running Pay Per Click Campaigns, Yahoo paid search is giving $100.00 free advertising bonus for anyone who starts an account. To start an account and get the $100.00 [...]

Why I unsubscribed from Playboy.

0 / June 23, 2007 1:09 am

Hi folks, There is a phenomenon in psychology called "snapping" when someone has a sudden unexpected personality change- and starts taking drastic measures. I think that happened to me today. Understand, I am not lashing out at any one person. [...]

The Illusion of Internet Marketing

0 / June 17, 2007 6:13 am

Hi folks, This is a pre-release of a new report we have written called “The Illusion of Internet Marketing”. It is to be a cornerstone document for the “Theme Zoom Exclusive Access” launch that is happening over the next three [...]

Theme Zoom Closes Doors Sunday June 10, 11:59 p.m. Central

0 / June 10, 2007 6:20 am

Theme Zoom Closes Doors Sunday June 10, 11:59 p.m. Central Hi folks, This is last call. We will be closing our doors tomorrow night at 11:59 p.m. central. This will be the last opportunity to Join Theme Zoom at the [...]

LSI is total nonsense! Hooray!

0 / May 17, 2007 1:06 am

Hi folks, This is in response to a well written anti-LSI article written by Michael Duz: LSI is total nonsense! Hooray! I would like to thank Michael Duz on his artful dismantling of Latent Semantic Indexing and all of its [...]

Book Review: Wikinomics – How Mass Collaboration Changes Everything

0 / May 13, 2007 2:00 pm

by Don Tapscott and Anthony Williams In order to stay in business, companies must change some of the very principles they hold most dear.  Mass collaboration, now ever so accessible via the web, is changing the way and the speed [...]

Is the duplicate content penalty a myth?

0 / April 22, 2007 2:58 pm

Jill Whalen of High Rankings reveals the nuts and bolts behind the “duplicate content” myth. This is a “beginning level” discussion but she makes some great points about content management systems and mod-rewrites. Is the real issue behind the “dupe [...]