Keywords versus Products: TZ Fly-On-The-Wall Podcast Episode 1

Hello folks,

We have had requests from some of our Protégé members to provide you with more podcasts and conversations that can be added to your mp3 players. You may listen to these in your car etc.

One of the things that I have not done enough is to get Sue Bell and Kelley (the REAL Theme Zoom Architects) out from behind their computers and talking about the crazy mad-scientist stuff they are working on.

Many of you are probably sick of hearing from me. ; – )

Here is the first “Fly-On-The-Wall” episode where Sue and I argue and rant about the biggest confusions we get when talking to students and intermediate SEO “Krakken Krunchers.”

Keywords versus Products: TZ Fly-On-The-Wall Podcast Episode 1

This call will cover:

1. The 4 “Million Dollar” Market Research Questions that you must ask before jumping into a market and/or working with a client that is already in business. These questions have been customized to include the work of my own mentors like Eben Pagan, Don Dodge, Art Crowley, David Bullock, and Jerry West.

* Special thanks to Eben Pagan and Andy Jenkins who helped me clarify these points in terms of top-level keyword research.

You will notice a TON of new products and telemarketing calls coming out during the recession. You will also notice that they are mostly about “niche mining” and how to survive in the recession. Most of the conversation and/or products in the Internet Marketing world are going to be about “decision insurance.” And they should be. The fact of the matter is that when you truly understand the right questions to ask, it is much more difficult to fail online.

2. There is a difference between “keywords” and “products.” Seems obvious right? Think again.

Sue and I argue about this one, because this is the number one confusion that old school “rank-chasing SEOs” have when it comes to working with clients.

If you are still focused on getting your clients rankings for individual keywords, and you are not yet carrying on a conversation with them about anything other than ranking for keywords (such as product positioning, social media marketing etc) you are probably on your way to becoming obsolete as an SEO. This reality is the big “elephant in the room” during the recession. You cannot really create an AWESOME website blueprint unless you understand your client’s USP (unique selling position). Furthermore, you cannot really have a successful business process map if you don’t acknowledge this “elephant in the room.”

This call will be available on the Theme Zoom blog indefinitely, and will also be loaded into the Theme Zoom Knowledge Base for members to access on a weekly basis.

Russell Wright and the Theme Zoom Team

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