The big mistake that most people make when getting into ANY business is that they FAIL to properly research the marketplace and the vertical keyword environment. The second biggest mistake is to get overly excited by the technical discoveries made in researching the keyword environment using Krakken or other tools.
As a result of this excitement, and a desire to get their site up quickly, they do not take the time to develop a USP-Driven market story and therefore do not end up DRIVING the industry to which they are pitching.
Even if you were to develop a bigger and better website than all of your competitors, and use Krakken to “Swallow Your Market Whole,” a smaller competitor could still come along and find your Achilles heel, if you were not unique. The story of David and Goliath is very appropriate here. If you are not adding VALUE to the concepts, products and services for which your Market is hungry, the “Your Story” circle above will not be enough for you to maintain your current customers and you will see a drop-off in your LTV. (Lifetime value of Customer).
To help you understand the complexity of the current online paradigm, we have created a map called the Online Pyramid of Promotion. To find out more about the Pyramid of Online Promotion and the Pyramid of Social Media Promotion, watch the videos below or please visit the website called Pyramid of Promotion.