About Russell Wright
Russell (aka "the keyword guy") is a search engine optimization auditor and co-inventor of the ThemeZoom keyword research tool. Theme Zoom vision was created out of necessity. Russell has spent hundreds of hours engaging in keyword research for clients. It became obvious that most people confuse keyword research with market research. With this insight . . . Theme Zoom was born. This tool was founded on Russell’s proprietary keyword reporting system and the “8 different keyword types” and is designed to unveil the unique keyword fingerprint of your website that will generally assist you in dominating your niche at a high level.

Before entering into the search engine industry Russell had ten years of television advertising, sales and marketing experience. His television experience includes editing and producing several well known infomercials and bringing them to market in the US. He has consulted with fortune 1000 companies including Corporate Express, TV media creative and Gaiam Inc. Russell went online in 1999, recognizing the Internet as new globalmarketing medium. In 2002 he immersed himself in the study of online marketing and formalized his education as a search engine analyst in 2003. "In the beginning is the Word".