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Russell Wright / October 22, 2012 10:58 pm
Recently, the Google Disavow Tool has gotten a lot of press. Theme Zoom architect Sue Bell has covered the launch of this tool in a recent blog post called Google’s Latest Update – How to Avoid Loosing More Money. The above video quickly covers the most important thing you need to know about the Google Disavow Tool and much of this comes from Matt Cutts of Google. If you would like to navigate the visual archive on this topic, I have left you access to my Google Disavow Tool Brain below.
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Russell Wright / October 11, 2012 8:55 pm
There are several plugins that claim to help you do this, but most of them are lying- or not telling you the complete truth. Many of them pass off the “Google Video” search results as the video thumb trick indexing, but obviously we are not talking about that! The example above is the “legacy” search result and not a secondary results page:
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Russell Wright / October 9, 2012 1:36 am
Want to see the list of the platforms that have made the cut for me (as well as those who have recently failed)? You’ll have to look in the member’s area for that – check out our new “Back in the Box?” page specifically for Back Linking and Traffic Tools.
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Russell Wright / August 4, 2012 1:18 pm
[View the story "How To Add An Aweber Form to a Facebook Fanpage?" on Storify]
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Russell Wright / June 8, 2012 12:08 pm
Change your Linked In Password
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Russell Wright / April 5, 2012 2:18 pm
Here is a question we often get. I created a short video and Quora answer on How to Add A Logo to Your Amazon (astore) Book Store
Here is the Theme Zoom Bookstore.
To learn more, join the Circle of Trust.
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Russell Wright / March 30, 2012 5:35 pm
Barry from Rusty Brick announces De-indexing of De-Indexing of Buildmyrank.com
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Russell Wright / March 21, 2012 10:23 am
Russell Wright of CurationProfits.com answers the Quora Question: Beyond news and curation, what is another killer content model for a website seeking a mass audience?
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Russell Wright / March 18, 2012 7:09 pm
The controversy about the term content curation as an appropriate phrase is discussed in the following content curation blog post.
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Russell Wright / March 17, 2012 11:52 am
Maria Popova launches the Curators Code which attempts to confront the issue of content curation at a technical level.
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Russell Wright / March 13, 2012 11:32 am
“Twitter Hates Feeds”, says Russell Wright of Network Empire. Posterous has always had a great feed. This will probably not last now.
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Russell Wright / March 12, 2012 9:16 pm
Russell Wright of Network Empire recommends Website Silo Architecture as one of the strongest long term defenses against Google Panda Updates:
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Russell Wright / March 12, 2012 4:53 pm
The main reason I made this upgrade is because the 8 Gigs of Ram on my Dell Lap Top was not accessible without a 64 bit system. Are you making this upgrade because you think it will give you more kick? In my case I bought an extra card of RAM and my machine could not access it unless I jumped up to the 64 Bit Windows 7 Operating System.
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Russell Wright / February 16, 2012 4:53 pm
Storify Chrome Extension Tips and Tricks
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Russell Wright / February 11, 2012 3:01 pm
[View the story "Content Curation: Is Information Overload a Myth?" on Storify]
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Russell Wright / January 31, 2012 8:55 pm
[<a href="http://storify.com/themezoom/the-end-of-market-samurai-from-google-data-to-bing" target="_blank">View the story "The End of Market Samurai? From Google Data to Bing Data." on Storify</a>]
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Russell Wright / January 25, 2012 12:09 pm
G-plusplus.com students continue to ask how to deal with Google Plus Personal accounts while managing multiple businesses. Russell Wright of Networkempire.com provides a video answer to these questions:
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Russell Wright / January 18, 2012 12:45 pm
The intent of the bill is something we strongly support. Piracy affects those of us in the Warrior group more than most, as a lot of us make our livings selling our own intellectual property. Our membership includes tens of thousands of authors, musicians, graphic designers, photographers, programmers, copywriters, videographers, public speakers and others, from nearly every creative field.
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Russell Wright / January 11, 2012 12:48 am
Content Curation Supports Semantic Analysis and LSI Based Retrieval
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Russell Wright / January 2, 2012 8:34 pm
The shortest answer to this question would be several related quotes (including mine).
“Digital Context is Contextual Sales”
“Leadership IS Sales” – Donald Trump
“Thought Leadership IS Contextual Sales” – Russell Wright
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Russell Wright / December 27, 2011 11:11 am
Russell Wright of Curationprofits.com and Theme Zoom answers the common SEO questions about content curation:
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Russell Wright / December 26, 2011 1:15 pm
Content curation often pretends to be something different than journalism. I agree that it is, but only in context. Essentially it is a lot harder work, because- instead of completing a single story headline (un-burying the lead)- you have to provide ‘potential-meaning” for a large data set- or larger archive of headlines. As Bucky Fuller said, “the generalist will own the future”. Curators are the new digital generalists.
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Russell Wright / December 22, 2011 10:16 am
Twitter writes: “Communicating with users isn’t just about what you say. It’s also about how you say it. Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.”
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Russell Wright / December 18, 2011 3:37 pm
Real Time News Curator Robin Good Chides Scoop.it Developer Guillaume De Cugis about the technical meaning of curation in contrast to Magazine-Making. But what is really being said?
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Russell Wright / December 9, 2011 1:16 am
A series of threads around the topic of “content curation” has hit the Warriors Forum as the topic is rehashed and re-sold. Sadly, none of the threads really hit the nail on the head- giving a beginner the impression that “content curation” is an old concept- with nothing new really happening around the topic:
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Russell Wright / November 25, 2011 1:34 am
We’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” Urs Hölzle,
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Russell Wright / November 21, 2011 6:03 pm
The Yahoo Backlink Checker Tool is going away . . . but do we care? TZ Software Architect Sue Bell tells you one of our dirty secrets- which she has not talked about publically before:
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Russell Wright / November 17, 2011 11:39 pm
This is a members only Network Empire weekly news round up. If you are not a Network Empire member, please don’t read this. Shoe! Go away! Seriously! ; – )
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Russell Wright / November 16, 2011 4:26 pm
Google SEO engineer and SEO public relations spokesperson Matt Cutts announced to his Google Plus audience that Google Reader has made a change in response to the complaints about the missing Google Shared Reader Page and Atom Feed.
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Russell Wright / November 14, 2011 6:23 pm
Software Inventor Russell Wright of Curation Profits (dot com) revealed today that his development team has dubbed Google Plus One a Google social ‘virtual operating system’, not merely another Google project- like Wave or Buzz. http://www.curationprofits.com
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Russell Wright / November 8, 2011 11:40 pm
Google Plus Pages Launched for everyone this week. I received an excited email from Chris Lang and I enjoyed his article on why you should you may want to consider NOT creating a Google Plus Business Page:
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Russell Wright / October 30, 2011 3:37 pm
Sue Bell of Network Empire announced to her members today that Google has ‘upped-the-ante’ against amazon local by adding 14 new aggregators to the system . . .
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Russell Wright / October 30, 2011 1:23 am
The Lady Gaga Google analytics “Power Introduction” Video revealing Lady Gaga search trends and spikes is something worth seeing. Such a massive spike in search traffic would be every website owners dream.
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Russell Wright / October 24, 2011 12:10 am
What Does This Mean? The Big Data Concern:
The problem with losing 10% of your tracking data is not that the number represents a significant impact on your data at large. The problem is that it creates a real, unavoidable selection bias in your Google Analytics. There are, more likely than not, substantive differences between individuals who tend to be logged in and those who do not. Subsequently, conversion statistics generated from organic data in Google may misrepresent the actual behavior of your general user base because it neglects to include that 10%. This is especially important if that 10% proves to be a valuable, higher converting audience (which could be related to their technological savvy, for example).
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Russell Wright / October 20, 2011 12:56 am
There are three areas of focus for local search marketing: local search optimization and local business listings, and local PPC. A rapidly growing addition to local search marketing is paid locally targeted email advertising. Here we will talk about all four of these.
The first step of any local search marketing effort should be optimizing your website for local search followed by claiming, then customizing and enhancing the local business listing, such as a Google Place Page.
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Russell Wright / October 4, 2011 5:06 pm
Military Industrial Software Architect Suzanne Bell of Network Empire has warned of several internet security breeches that are potentially hazardous to your online financial health. Consider Conflicker Worm and Secure Certificate Counterfeiting the norm, not the exception.
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Russell Wright / September 21, 2011 7:07 am
Theme Zoom Architect Sue Bell Announced her excitement and approval today about the new twitter analytics tools in the works. Twitter is a key piece to the One Feed to Rule Them All system, whether you are on the Small Business Track or Market Domination.
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Russell Wright / September 20, 2011 9:21 am
Several Network Empire Students have asked about the best Google Plus One Bookmarklet. Russell Wright of Theme Zoom LLC recommends the following bookmarklet for reasons he explains in the video.
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Russell Wright / September 19, 2011 1:29 pm
Google”s latest project, which company insiders say is dubbed “Propeller,” is a social magazine news app that will target the highly successful Flipboard iPad app. Flipboard, which recently received $50 million in funding and a $200 million valuation, was named the iPad app of the year in 2010. This app reformats the content that is shared on Facebook and Twitter into an interactive digital magazine.
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Russell Wright / September 19, 2011 12:15 am
The Network Empire team investigated Facebook’s new ‘personal subscription’ feature with some surprising results. CMO Russell Wright considers what he calls the new Facebook ‘Micro-Celebrity’ function to be potentially hazardous without training.
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Russell Wright / September 18, 2011 1:13 pm
Google watchdog and tech inventor Russell Wright made note that a patent application registered by Google could see it integrate a range of specialist “vertical” searches into its interface, with specific modes for jobs, recipes and restaurants.
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Russell Wright / September 15, 2011 4:59 am
Theme Zoom students are often surprised to find out that there are often less than 1000 documents that Google ever deems worthy of mention on a SERP. Russell Wright of Theme Zoom shares his conversation with a Google engineer about Google omitted results.
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Russell Wright / September 14, 2011 8:37 am
Russell Wright of Theme Zoom LLC updated members today that Google may now be used to book flights. Since acquiring ITA, Google has taken steps to expand flight search and has done so once again, as of yesterday, Watch the Google Video Presentation on this topic:
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Russell Wright / September 11, 2011 11:30 pm
Your Youtube Channel RSS Feed is an important component to the One Feed To Rule Them All Network Empire System. For your convenience, we have provided you with the the Theme Zoom Youtube Video RSS Feed as an example.
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Russell Wright / September 6, 2011 9:08 pm
Russell Wright of Network Empire recently expressed concern for the growing number of small and large business owners who believe that Youtube is a media channel rather than a curation tool. He blames this misconception on articles published by large media and confusion about the difference between curation and advertising.
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Russell Wright / September 6, 2011 7:19 pm
Hilary Mason of Bi.tly revealed inside statistics about the ‘half-life’ of a social (viral) link, showing Youtube as far superior overall. Russell Wright of Network Empire added, ‘In addition to Hilary’s findings, it should be noted that the SEO benefits of ‘theme mirroring’ your Youtube Video keywords while embedding the same video in your site, is extremely powerful.
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Russell Wright / September 2, 2011 5:21 am
Google made this announcement on their Google Webmaster Blog, explaining that this applies to both the non-WWW and WWW versions and other subdomains on the domain name. Google said:
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Russell Wright / August 30, 2011 5:09 pm
Google Plus Verified Names feature is Disturbing and Annoying
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Russell Wright / August 29, 2011 9:53 pm
Behind every smart web service is some even smarter web code. From the web retailers – calculating what books and films we might be interested in, to Facebook’s friend finding and image tagging services, to the search engines that guide us around the net.
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Russell Wright / August 25, 2011 5:51 pm
Network Theory Just Went to a Ho-Nuva-Lebel (HNL).
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Russell Wright / August 19, 2011 8:37 pm
“The point is that you get into trouble when you ask a single question with a single box for an answer, in which that single question is actually many questions with quite different meanings, but with the same words.”
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Russell Wright / August 4, 2011 4:48 pm
People Mistake Micro-theming for Website Silo Architecture
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Russell Wright / July 29, 2011 1:51 pm
�We�re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,� said a Google spokesperson. �This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,� the spokesperson added.
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Russell Wright / July 27, 2011 11:43 pm
In marketing, the decoy effect (or asymmetric dominance effect) is the
phenomenon whereby consumers will tend to have a specific change in
preference between two options when also presented with a third option
that is asymmetrically dominated.
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Russell Wright / July 25, 2011 8:23 pm
Jerry West is someone who I really respect in our industry, and his is
the only membership site other than my own of which I am a member.
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Russell Wright / July 22, 2011 11:56 pm
You can read the article here: Big Content’s latest antipiracy weapon: extradition
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Russell Wright / July 16, 2011 4:14 pm
I do not recommend this photoshop replacement application for advanced photo editing of course, but for basic image mark up and adding basic fonts for Facebook Fanpages it is absolutely unbeatable!
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Russell Wright / July 11, 2011 1:09 pm
Google continues to roll out largely unannounced changes to its online empire, on Thursday going live with a massive redesign of Blogger, its free blogging platform. Blogger users will now be greeted with a clean and spacious white and orange layout, with more essential Blogger tools built directly into the main interface when they log into draft.blogger.com.
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Russell Wright / July 5, 2011 5:16 pm
If you have been watching Google’s attempt to create social-friendly applications, you may have noticed that they have not been very successful at educating the masses on how to use them. As a result of what I believe to be poor educational process, their social tools (Google Buzz Included) have never become ubiquitous on the web.
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Russell Wright / February 24, 2011 3:47 am
This is a quick announcement to make you aware that Mozilla Firefox will be rendering obsolete the “profiles” function. This is very inconvenient for folks who manage several browser identities for whichever reasons.
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Russell Wright / December 12, 2010 11:47 pm
Google Adwords Updates
Why themed websites, the technique taught by the Theme Zoom team, just got really important to PPC guys:
Google announced that it will also include metrics based on the relevance and quality of landing pages . . . read more on Google Adwords Quality Score Updates.
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Russell Wright / December 10, 2010 11:47 am
Some of you may not be aware that the Theme Zoom team must keep up with a large volume of technology information. Sue Bell tries to keep us all up to date on recent innovations and technology changes. We want you to feel up to date without having to spend all the time Sue Bell does sorting this information.
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Russell Wright / December 9, 2010 12:09 am
You may have already noticed that the Facebook profile page is continuing to undergo changes and experimentation.
Recent upgrades involving photographs across your top line of vision. This will change the dynamics of your personal commitment to your own profile page for a number of reasons that deserve a neuromarketing paper all to itself.
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Russell Wright / December 6, 2010 7:30 pm
Theme Zoom Architect Sue Bell recently lectured the Theme Zoom team on “history sniffing” and we thought to bring this to the attention of our readers, since it is definitely not something everyone knows about.
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Russell Wright / December 3, 2010 7:35 pm
Recently Theme Zoom Architect Sue Bell and I were discussing the recent article posted by Erik Ward on Search Engine Land called Link Curation. The concept of curation is used to talk about the ‘preservation and building’ of evergreen links. This is done by the attracting them with quality content- essentially the decade old white hat strategy.
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Russell Wright / November 27, 2010 11:42 am
What we really hope you will take into consideration is how the obvious move of Google Place Search- the organizing of Universal Search keywords and themes around places and locations- is a necessary part of a standard public relations campaign. Nobody is talking about this because only SEO professionals are addressing the Google Place Search, and as you know, the average SEO is notoriously bad at worrying only about link building and getting the customer on the first page of Google, or now, the first three positions on Google. Exceptions to this rule are long time SEO’s who have watched all of the changes go down from the early days of link-powered “page rank” to the current trend towards vote-powered “like rank”.
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Russell Wright / November 20, 2010 5:39 pm
Jerry West gave the TZ-DWS team permission to reprint his information on a rather large Google algorithm change he says is due to two factors and he provides information on the specifics. I must admit, there were a couple pieces of information in her about paid metrics that I did not know. I still consider Jerry to be the king of PPC and paid SEO marketing (among many other things of course). He always tells it to me straight, even when it hurts. This is why he has remained on my trusted adviser list for over five years now.
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kelley / November 15, 2010 3:59 pm
At the beginning of November Google announced support for something called GoodRelations and I wrote about a major shift for search listing domination. As an early beta user of ThemeZoom knowing how the wider aspects of this will affect our business in specific ways I sent the link to Sue. Sue read it and told Russell and next thing I know, I’m introducing the semantic web into your ThemeZoom mix.
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Russell Wright / September 18, 2010 4:28 am
This “futurist” series introducing a zoomed-out view of two possible technological futures mankind is moving towards. This perspective will be helpful to any business owner who wishes to prepare and take advantage of the many upcoming changes in mankind’s relationship to technology and the ever-increasing limits of his attention.
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Russell Wright / September 13, 2010 8:41 pm
In the following video, Russell Wright reveals a brief history of data portability and talks about why the web has changed and explains where it is probably going. Some people say the web is dead, including Chris Anderson in his new Wired Magazine article called The Web Is Dead: Long Live the Internet.
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Sue Bell / September 1, 2010 6:47 pm
Last week Yahoo! transitioned their search engine backend to pull results from Microsoft’s Bing. The result is that Yahoo will *look* the same, but the results will now come from Bing. This will allow Microsoft and Yahoo to combine their resources for indexing and allow their advertisers a larger market share, as well as significantly reducing Yahoo operational costs. An understandable play given circumstances. Yahoo was on the verge of going bankrupt without this intersession. Casualties of this transition, however, include Yahoo’s Link and LinkDomain legacy search functions.
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Russell Wright / August 13, 2010 12:39 pm
Many of you have already been advised of the upcoming Facebook fanpage changes that could seriously mess with some of the “Pimped” Fanpage upgrades of the past. There appears to be much confusion around this on the web.
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Sue Bell / July 24, 2010 3:00 am
Relationships… I want to pick up from my last post where I talked about Google having bought Metaweb last week. In the fascinating videos below you’ll see explanations about the where and why of web 3.0. The first one, a video by Kate Ray, discusses, among other things, the pros and cons of trying to create a system based on ontologies. Both videos combine to give a great overview of where we are now and where we NEED to go in order to make sense of the billions upon billions of pages on the web.
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Sue Bell / July 17, 2010 9:18 pm
Interestingly enough, just the other day I was playing with Google squared, the big G’s response to Wolfram Alpha, and thinking how it had soooooo many possibilities – it literally made me think in new directions – and yet, sadly, it fell way short of my desires to actually return meaningful results.
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Russell Wright / June 11, 2010 8:58 pm
Some of you may recall in May when it was confirmed that Google was creating a “ranking change” (not a crawler change) in their algorithm that seemed to threaten one-hit-wonders and other low hanging fruit long tail keywords.
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Russell Wright / June 8, 2010 2:52 am
As we simplify the Theme Zoom online site building process via the release Domain Web Studio application, it is appropriate to review that old familiar term called “co-occurrence”.
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Russell Wright / April 13, 2010 5:16 pm
Although the TZ-DWS Step-by-Step will help you Swallow Your Niche
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Russell Wright / March 4, 2010 8:06 pm
Because Theme Zoom will be providing inbound link strategies and templates during the launch of the new TZ-DWS SEO Research and Domain Project Management System- it is useful to cover the basics of social networking.
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Russell Wright / February 8, 2010 9:41 pm
If you ask most marketers what social media platforms are important from a business perspective, they will generally tell you twitter.
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Sue Bell / January 28, 2010 6:55 pm
Our updated charts with refined direct response aspects and now a new pyramid that reflects the impact of social media platforms on branding and customer influence.
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Russell Wright / November 18, 2009 8:41 pm
Theme Zoom LLC is the SEO company responsible for the creation of unusually advanced online keyword intelligence software applications like Krakken. Today Theme Zoom LLC has released the full Theme Zoom Product Relationship Chart. The Theme Zoom team considers the [...]
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Sue Bell / October 30, 2009 12:00 pm
You are the site, or more likely a collection of sites, which so dominates the market place that anybody who is looking for anything about “your product” will not just end up on one of your sites, but will actually spend a good chunk of their “buying cycle” there.
