All Entries in the "Search Engine News" Category

Why .gov and .edu link knowledge is useless

Last week Yahoo! transitioned their search engine backend to pull results from Microsoft’s Bing. The result is that Yahoo will *look* the same, but the results will now come from Bing. This will allow Microsoft and Yahoo to combine their resources for indexing and allow their advertisers a larger market share, as well as significantly reducing Yahoo operational costs. An understandable play given circumstances. Yahoo was on the verge of going bankrupt without this intersession. Casualties of this transition, however, include Yahoo’s Link and LinkDomain legacy search functions.