Although the TZ-DWS Step-by-Step will help you Swallow Your Niche Whole in 90 days, the system is only in “BETA” with several privileged “beta testers” helping us work out any bugs there may be in the system.
I consider the developer and architect of the DWS module, Matt Da Cruz to be a true hero.
The system is extremely sophisticated and the requirements to build an application that will assist SEO professional in managing, organizing and executing projects of virtually any size is NOT a small task- especially since it was built around the concepts and logic hierarchy of the Theme Zoom Krakken/TLKT applications.
Here is a brief overview of what you can expect upon logging into the TZ-DWS system for the first time:
Home Screen
Unlimited Clusters
Allows you to create unlimited projects within each cluster. The cluster is the same as a folder which holds all my projects. Cluster helps you segment my business in categories. Each cluster allows you to set a highly focussed objective for the cluster clearly outlining ROI / Commercial Intent and time scales
Unlimited projects
Unlimited project management. DWS allows you to have unlimited projects within a cluster. Each project manages all the data, communication that is related to a single project theme. Each project gives you the ability to configure global settings for the project which are:
* Project Target Market
* Target Search Engine: Locale
* SEO Cost Base:
* Currency
* Project Silo Setting
* Silo Market Size
* Article Market Size
* Long tail Market Size
* Project Promotional Cost Setting
* Back link Unit Cost estimate
* Press Release Unit Cost
* Yahoo Directory Unit Cost
* Content Labour Cost Per Hour
* Articles Written Per Hour On Average
* Articles Published In Hour On Average
*Profile Detail: Profile Name, Project Type, Promotion Type,
** Primary network – 1st ring
** Secondary network – 2nd ring
** Web20 – 3rd ring
** Business Contact Information
** Author Details
Unlimited Demographic analysis tools
DWS allows you to bind unlimited demographic profiles to each project. This allows you to break down the demographic by age, sex or species!! The detailed questionnaire brings to light crucial questions that need to be asked.
Unlimited Social analysis reports
DWS allows you to bind a social analysis report to every keyword your silo promotional blueprint.
* Write a detailed report on your findings with the WYSIWYG editor
* Flag the competitor that owns the social space for the specific keyword
* Log the number of communication made by competitor
* Log the frequency of what your competitor posts
* Give the competitor a score out of 10 for the quality of their posts.
* Archive the top 10 – 20 conversations being held with the WYSIWYG editor
Home Screen / Project Management Interface (PMI)
The PMI gives you quick access to:
1. All clusters
2. All projects within the clusters
3. Demographic reports
4. Social analysis reports
5. Logging keyword ideas within a project
Alerts
1. DWS’s Project Management Interface (PMI) is the communications hub that monitors the tasks assignments in real time. When tasks become late the Task Manager Alerts (TMA) puts the late task into the TMA container and shows a daily count of how late the task is. This is crucial for any manager to see what going on when working with multiple projects.
2. The TMA gives access to:
a. Project id
b. Team task assigned to
c. Task manager
d. Who the task is assigned to
e. Start date
f. End date
g. Overdue by x amount of days
h. Task active
i. Task completed
j. Recurring task
k. Task Schedule
- Individual Task
- Recurring daily
- Recurring weekly
- Recurring annually
Task Allocation Manager (TAM)
The task allocation manager issues the new tasks for the projects.
This allows for the following tracking:
* Team Task Assigned To
* Task Manager
* Task Manager Email
* Member Task Assigned To* Task Assigned To Email: this feature allows you to add individual or send task to a group. This an important feature as it will include all the original people in every communication which is then sent.
* Start Date
* Completion Date
* Instruction Title
* Detailed instruction
* Active Task
* Task Recurring
* Task Priority
* Completed Task
* Task Recurring Schedule
The TAM brings all team together whether outsourced or internal
Task Allocation Threads
The task allocation threads are the dialogue of all responses made by the team.
This communication thread audit trail allows for new team members to catch up on the entire project as well as add the own feedback. Every project can has unlimited tasks.
Project Management Interface (PMI) department task splitting
The Project Management Interface (PMI) shows all departments.
Depending on your access permission, if you are in management you will see all departments. If you are within a department you will only see the department that you are part of and the tasks assigned to yourself.
This feature allows you to micro manage projects and only allow users to see what they need to. Especially if you are outsourcing work.
The Project Management Interface (PMI) splits each department into two categories which are
* Your own personal tasks
* The all other tasks
The two categories are split further into Alerts and Tasks. You end up with
* Your own personal tasks
* Your Alerts
* Your Tasks
* The all other tasks
* All alerts
* All task
This segmentation allows you to be able to look at specific departments and manage the tasks accordingly.
At any point the tasks allow direct access to the Task Allocation Threads
Project Creation
Log Keyword Ideas
The log keyword ideas, is the starting point of your project.
This opens up the market discovery tool that gives you a top down view of the entire market / conversations being held for a specific keyword
1. Research bar
- Find conversations
- The market discovery tool will pull in data from multiple websites allowing you to quickly see what is going on
2. Analyze competitor
- This allows you to put in a competitors domain and see just how they have distributed their content. It is the start of reverse engineering their strategy.
Adding theme keywords and ideas to your project. You have two options to add the keyword ideas
1. Bulk import: Advanced Function: this allows you to configure a tab delimited text file and bind it to the project.
2. Add individual keywords to the project.
3. Quick access copy and paste keyword tray
4. Quick Access to broad match Google – based on your project locale for keyword
5. Quick Access to phrase match Google – based on your project locale for keyword
6. Google keyword tool
7. Power Article Sniffer: Advanced footprint search function that finds articles related to the keyword that have been view x amount of times based on the search parameters. This query can be manipulated in the browser to deliver different results.
8. Social footprint analysis tool. Bind a social analysis to every keyword within you project.
9. Add Competing Pages + Traffic Forecast
10. Add Keyword Synonyms supporting the primary keyword
11. View and manage supporting keyword bound to primary keyword term
12. Silo, Article, Long tail indicator. This indicator uses the setting in your project to help you quickly identify Silo, Article, Long tails
13. Rich Niche indicator. A stack of money icon appears if the Search volume is 1.3 times more than the competing pages. This indicator flags potential niche markets which should be investigated deeper.
14. Keyword Domain finder. This function does a domain search on the selected keyword to see if there are any domains available in for this term.
15. Quick access to Google suggested keywords. This can be added to your keyword synonyms as supporting keywords.
16. Quick access to market discovery tool for each keyword.
17. Move keyword idea to silo, article or keyword longtail
Silo, article, long tail article (child articles) manager
The Silo manager is where you map out your promotional blueprint. This powerful tool also creates and manages the unique keyword DNA Braid. This DNA Braid is the unique signature that is created specific to a keyword. The Silo Manager allows you to do the following:
* Quick Access to broad match Google – based on your project locale for keyword
* Quick Access to phrase match Google – based on your project locale for keyword
* Google keyword tool
* Power Article Sniffer: Advanced footprint search function that finds articles related to the keyword that have been view x amount of times based on the search parameters. This query can be manipulated in the browser to deliver different results.
* Social footprint analysis tool. Bind a social analysis to every keyword within you project.
* DNA Braid Manager
* Drop down into Article Manager. This gives you access to manage the articles assigned to the silo.
* You will also now see the ROI indicators and commercials tied to each keyword within the silo.
* The Keyword profile manager
Silo, article, long tail article (child articles) DNA Profile Manager
The keyword profile manager is where you
1. Bind the keywords metadata and supporting meta keywords
2. Title keywords
3. Krakken blueprint meta data
4. Analyse the Adwords Competition
5. Analyse the Adwords Competition (white paper)
6. Commercial Value To Your Campaign. ROI Calculator
The keyword Profile DNA Manager is the most important data to be added to every keyword within the promotional blueprint.
Project Financial Blueprint
This data added in the Keyword Profile DNA Manager will create your project financial blueprint which will deliver the following per keyword as well as total costs to promote this project. It will also give estimated earnings that are based on conversion metrics and your product ROI and commercials. This is crucial information that will completely change the way you think about your website Your website will now start to be treated as a business in its own that needs to be a profitable entity on its own:
* Estimated Filtered KW Traffic to Site
* EST PPC Traffic
* Conversion Rate %
* EST SEO Sales
* EST PPC Sales
* EST SEO Turnover
* EST PPC Turnover
* EST SEO Monthly Profit
* EST PPC Monthly Profit
* EST SEO Annual Profit
* EST PPC Annual Profit
* EST SEO + PPC Monthly Margin
* EST SEO + PPC Annual Margin
* SEO Cost
* PPC Cost
* Article Cost
* Blog Post Cost
* Back link Cost
* Yahoo Directory + PR WEB Cost Only tied to silos
* Social Cost
* Total Cost
* Alert: Profit Check
* Silo Total Cost
* Article Silo Cost
* Child Article Silo Cost
* Blueprint total cost
* Profit check total project
* Silo profit check
* Article profit check
* Child article profit check
This module changes the metadata into business sense to allow you to see to how profitable your blueprint is and what are the rewards If you meet the targets.
* The financial blueprint identifies loss leaders
* Money leaks in your project before you proceed with actually executing you project.
* It exposes potential weaknesses in the strategy
* Provides key milestones that can be used as objectives to achieve.
This information will save your company thousands. It will also reveal your competitors strategy if applied to the competitors business model. The options are limitless.
Project Promotional Blueprint
The Project Promotional Blueprint brings forward all the important information about getting ranked. It reveals
* forecasted traffic,
* expected traffic based on ranking,
* forecasted sales based on conversion
* your competitor ranking strength
* back links required to each page within your site
* .Gov, .Edu Alert function that warns you if your keyword term is very competitive and dominated by government sites.
* Your SEO cost
* And the Loss leader checker
The promotional blueprint gives you an overview of all the SEO type data you or your team will need to see from a global overview.
Project Article Blueprint Manager
The Project Article Blueprint Manager is based on your promotional blueprint but only deals with your content. Your team will be able to write and bind the articles to each targeted keyword within the blueprint. You can also categorise the articles under the following:
* Primary Site Article
* Inner Ring Blog Article
* Article Directory Article
* Outer Ring Article
* Social Media Article
The PABM is a powerful writing tool built on writing solid copy and gives the writer direct access to
* The targeted keywords (Parent Theme keyword)
* The page title keywords
* The meta keywords to be used in the copy
* Synonyms directly associated to the keyword
* Synonym ready spintax copy chunks that can be dropped into the article
* Parent Theme and synonym expansion Terms
* All Synonyms tied to the project
* Project synonym ready spintax copy chunks that can be dropped into the article
* WYSIWYG editor on each copy chunk in the Article Wizard
* List of previous articles written that are bound to the targeted keyword.
Inner Blog Blueprint
The inner blog blueprint generates the structure for the categories for your blog and lists the recommended keywords to be uses for your posts. This blog blueprint becomes extremely important in supporting your primary site and allows for additional ranking.
Account Manager
The account manager allows you to keep track of all your accounts. The difference with this account manager is it allows you to control who sees your accounts.
* You can share your account with your team
* Or you can keep it private so only you can see it
* You can add new account
* Manager all your web properties and you can
* Organise all the accounts by category
Example: you can add your analytic accounts and view them all from within the analytic portal manager. This means from one screen you can see up to 15 different types of analytics.
Analytic Portal
The analytic portal gives you a unique view of your projects analytics.
You can list up to 15 accounts per screen view. This powerful feature allows you to look at all your stats from within one screen giving you a global overview of your project.
Server Manager
The Server Manager allows you to get access to your servers via the Server Portal Screen. This tool gives you access to your WHM or CPanel screens and allows you to control your servers from one interface. Truly brilliant solution
GEO Keyword Tumbler
For those targeting geo targeted locations the DWS GEO Targeted DNA Keyword Generator allows you to access a world database with over 3.6 million towns and bind the town name to your DNA synonym variations. On average you will get about 300 variations which can be used for
* Articles
* PPC
* CPA
It’s up to you. To top this off you get the spintax ready copy chunk ready for you to use.
SEO Tools
DWS includes an additional 77 tools that support any task you may choose to do. The tools are divided into the following categories
* Link Tools
* Keyword Tools
* Authority Link Tools
* Search Engine Tools
* Website Rank Checkers
* Multi-Site Rank Checkers
* Header/Tag Tools
* IP Tools
* Miscellaneous Tools
* Source Code Tools
* Social Web Tools
