Some of you may recall in May when it was confirmed that Google was creating a “ranking change” (not a crawler change) in their algorithm. This changed seemed to threaten one-hit-wonder long tail rankings and other low hanging fruit long tail keywords. It also dumped people who were ranking highly for long tails for very little structural work in the overall site- and those who did not have these long tails technically braided into the overall Theme Architecture of their website. In this weeks podcast we will update you on the current progress of this algorithm and how it has affected our own network. We we also take this time to remind you of the importance of an authority site mindset which should include website silo architecture. For those of you who are intimate with the concept of WSA or “Website Silo Architecture” understand why using this sort of architecture in your website will leave you unaffected by the changes made in May. Website Silo Architecture was first discussed by my original SEO mentor, Mr. Bruce Clay of Bruce Clay Inc. He first started speaking about WSA sometime around the birth of Google (yeah he has been around that long) . . . and it has been one of the only evergreen technical SEO concepts ever since. He deserves all of the credit for attempting to educate the SEO community about this principle. The keyword phrase here is “attempting to educate” since almost nobody understands the root principle of top-down silo architecture. Fewer still can apply this method to a living, breathing business model. We have been attempting to make it easier for the world to understand Mr. Clay’s original concept via the development of vertical online market research and analysis software that doubles as a website content selection and content heuristics tool. When people get how it works it changes the way that they think about online research and site development. We have finally made it possible for even the layman to grasp the basics about online vertical market research and Website Silo Architecture with the creation of TZ-DWS (Domain Web Studio). More About the Mayday Long Tail Bomb: What does the Mayday Bomb have to do with proper Website Silo Architecture you may ask? From the search engine land article called Google Confirms “Mayday” Update Impacts Long Tail Traffic, I quote the following: This change seems to have primarily impacted very large sites with “item” pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them . . . This is a problem that is solved “top-down” by Website Silo Architecture to name only one of the issues that will solve the basic problems caused by the mayday update. The sites that were hit the hardest had the worst internal silo structure- or no internal structure at all. This week’s podcast will cover the following points: Google Mayday Long Tail Bomb Current Status. What was the Google “Mayday Long Tail bomb?” What were the effects of this algorithm change back in May? What have been the results since then using our own data and testing? What are the implications of what Matt Cutts is saying in his video on the Mayday bomb? What are the principles that have not changed as it relates to Long Tail keywords? What does this have to do with the Theme Zoom “teaching” that keyword researching is becoming obsolete while online “market research” is essential? What does Website Silo Architecture have to do with Long Tail keywords and the new changes? What type of website did the Mayday Long Tail Bomb hit the hardest? What Black Hat technique was possibly also being targeted by the Mayday algorithm change? Listen to a streaming audio podcast on the Mayday Long Tail Bomb with Sue Bell and Russell Wright Download the .zip of this podcast for your mp3 player Russell Wright and the Theme Zoom Team
