Archive for category: Search Marketing

URL Canonicalization Rules from Matt Cutts

URL Canonicalization Rules from Matt Cutts

0 / November 24, 2009 6:31 am

Matt Cutt’s describes the first way as making sure your internal links resolve consistently to the same choice (listed above) every time. This shows a consistent use of one method, and it will become the choice for your indexing. Don’t be inconsistent with the internal linking pointing to other pages in your site. If you decide that you want your site to be www.yoursite.com, make sure that you use this absolute link every time you link internally. If you have any automatic internal linking software, make sure it is set to use the link method you have decided on. I like to use absolute paths.

Krakken, The Last Keyword Tool or Both?

0 / September 17, 2009 1:52 am

Hello folks, One of the most common FAQ’s we get from new visitors is: “Which Theme Zoom product should I buy . . . Krakken ™ or The Last Keyword Tool ™ ?” The following bullet points will help you [...]

The Long Tail Keeps Getting Longer

0 / August 6, 2009 3:38 am

Google says that approximately 50% of the queries entered into their search engine are unique.  What can you do with that kind of data?  Very little actually, because you don’t want to actually tweak your site to capture traffic that [...]

The Business Theme DNA: TZ Fly-On-The-Wall Podcast Episode 2

The Business Theme DNA: TZ Fly-On-The-Wall Podcast Episode 2

0 / June 27, 2009 12:42 pm

  Hi folks, Here is another episode of FLY-On-The-Wall starring Sue Bell. The name of this podcast is “The Business DNA.” In this episode Sue and I argue (I mean talk) about the business theme (keyword) DNA and your keyword [...]

The Braiding of a Keyword DNA

The Braiding of a Keyword DNA

0 / June 26, 2009 6:12 am

Today I want to talk about the power that occurs when you braid your Keyword DNA with the ideas from your USP and how this can make a powerful and convincing website as well as expanding this to include your [...]

Market Segmentation and Analysis

Market Segmentation and Analysis

0 / June 13, 2009 1:13 am

or… Why a Theme Cluster. One of the Crown Gems in the Krakken Vertical Online Market Analysis (VOMA) application is its ability to be able to “segment” and analyze markets. I’d like to take a few minutes today and show [...]