Theme Zoom LLC is the SEO company responsible for the creation of unusually advanced online keyword intelligence software applications like Krakken. Today Theme Zoom LLC has released the full Theme Zoom Product Relationship Chart. The Theme Zoom team considers the [...]
This is the second article in our series where we will show you how you can use Krakken as a marketing weapon to help your business grow. As a professional SEO / SEM setting yourself apart from the rest of [...]
As a professional SEO / SEM setting yourself apart from the rest of the pack is crucial to landing new clients. One of our core concepts is for Krakken to help you do just that. By effectively demonstrating and analyzing [...]
Larry Page: A lot of our systems already use learning techniques. The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly. You could ask ‘what should I ask Larry?’ and it would tell you. Technology has a tendency to change faster than expected, and I believe that AI could be a reality in just a few years. People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 percent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”
Forgetting about LTV (lifetime value) of my customers was costing me money because it kept my attention on “low hanging fruit keywords” instead of “Vertical Market Themes”. This was one of the largest missed opportunities ever.
When I was studying with Bruce Clay in 2004, one of the big topics of training was how to properly silo a website for a client. As I recall, Bruce spent many hours trying to explain it to the students in his class. Only a few managed to grasp the concept effectively even when he drew everyone an explicit picture:
For example, you really should not put a keyword in the non-visible part of your web page (meta-data and meta-tags) that is not also in the visible text of your website. In theory, this could harm your long term rankings. (All of you cloakers and black hatters can ignore this comment, because I can hear your thoughts). But the fact is that the search engines, and especially Google, will penalize you for having inappropriate keywords in your meta-data or “technical website under the hood.” This is why the “technical agenda” deserves its own keyword category. The technical agenda is a complete school of philosophy all on its own.
When you use Krakken to create a silo structured blueprint you have automatically created a template for themed PPC landing pages that Google will love. If you theme your PPC landing pages, you will discover that your PPC keywords have an increased Quality Score from Google, which will lower your overall PPC bid prices.
Understanding the Perpetual Keyword Lifecycle will help you turn your website into a living, breathing, profitable organism. The ultimate goal of Theme Zoom and the Krakken VOMA-to-Blueprint process is to automate your website theme ranking and growth process. Your website is a valuable piece of real estate and will increase in its value over time. Below is the “Keyword Relationship Chart” that gives you an idea of how the Keyword Transactional Lifecycle works:
A big problem faced by SEO/SEM experts (and marketing consultants) is that it is becoming more and more difficult to distinguish yourself in the marketplace. There are tons of keyword research and competitive analysis tools on the market . . . and many of them are providing superficial data. Furthermore, most SEO consultants are providing the same tired old “get-higher-search-engine-ranking” pitch. I have talked to hundreds of SEO/SEM customers seeking assistance over the last five years.
