Neuromarketing Research and the Bright Shiny Object Syndrome. There are two aspects of neuromarketing that stand out in my mind; Positioning and Headlines. If you can get these things down, the world is your oyster. Failing to obtain these skills will leave you in the ranks of the average hungry marketer.
One of the things we will discuss this year at TZ Certification 2010 is how you need to know enough about you or your clients business to create an irresistible offer. If you are going to do work as an SEO for a client, at the very least you should be able to rattle off your customers “Touchstone” part of the irresistible offer from the perspective of a prospect.
The Theme Zoom podcast this week could is definitely be considered “controversial.” During this
