Post Tagged with: "pyramid of promotion"

TZ Architect Updates the Pyramid of Promotion

TZ Architect Updates the Pyramid of Promotion

0 / February 1, 2011 3:01 pm

In order to give you a quick overview of all three promotional maps, I have added some 3 minute video overviews on the Pyramid of Promotion Pillar page of the Theme-Zoom blog.

Pyramid of Promotion (The 2010 Edition)

Pyramid of Promotion (The 2010 Edition)

0 / January 28, 2010 6:55 pm

Our updated charts with refined direct response aspects and now a new pyramid that reflects the impact of social media platforms on branding and customer influence.

Swallowing Your Market Whole

Swallowing Your Market Whole

0 / October 30, 2009 12:00 pm

You are the site, or more likely a collection of sites, which so dominates the market place that anybody who is looking for anything about “your product” will not just end up on one of your sites, but will actually spend a good chunk of their “buying cycle” there.

The Braiding of a Keyword DNA

The Braiding of a Keyword DNA

0 / June 26, 2009 6:12 am

Today I want to talk about the power that occurs when you braid your Keyword DNA with the ideas from your USP and how this can make a powerful and convincing website as well as expanding this to include your [...]

Missed Opportunity #12: Beyond Keywords: Your USP, Multi-Channel Marketing and Pyramid of Promotion

Missed Opportunity #12: Beyond Keywords: Your USP, Multi-Channel Marketing and Pyramid of Promotion

0 / April 27, 2009 10:00 pm

For those less technical people, much of the information in this book can seem overwhelming and difficult to implement. I admit that there is a small learning curve for the web-savvy, and a large learning curve for people who are just starting out on the web. But the rewards of VOMA (Vertical Online Market Analysis), Website Silo Architecture (WSA) and Theme Mirroring (TM) are great. There are several things that happen once you manage to turn these three knowledge assets into a well-oiled machine.

Missed Opportunity #5: Cheaper and More Effective Inbound Link Campaigns

Missed Opportunity #5: Cheaper and More Effective Inbound Link Campaigns

1 / April 16, 2009 7:32 am

You will be provided with the number of inbound links and the percentage of deep links to the top 3 websites. This gives you a broad and general indication of how competitive the inbound link campaign is for the theme or keyword you are analyzing.