Post Tagged with: "USP"

Everything is a Painkiller: Improve Market Positioning with Keyword Research

Everything is a Painkiller: Improve Market Positioning with Keyword Research

0 / October 27, 2009 9:12 am

Everything is a Painkiller: Market Positioning and Keyword Research

The Business Theme DNA: TZ Fly-On-The-Wall Podcast Episode 2

The Business Theme DNA: TZ Fly-On-The-Wall Podcast Episode 2

0 / June 27, 2009 12:42 pm

  Hi folks, Here is another episode of FLY-On-The-Wall starring Sue Bell. The name of this podcast is “The Business DNA.” In this episode Sue and I argue (I mean talk) about the business theme (keyword) DNA and your keyword [...]

Missed Opportunity #12: Beyond Keywords: Your USP, Multi-Channel Marketing and Pyramid of Promotion

Missed Opportunity #12: Beyond Keywords: Your USP, Multi-Channel Marketing and Pyramid of Promotion

0 / April 27, 2009 10:00 pm

For those less technical people, much of the information in this book can seem overwhelming and difficult to implement. I admit that there is a small learning curve for the web-savvy, and a large learning curve for people who are just starting out on the web. But the rewards of VOMA (Vertical Online Market Analysis), Website Silo Architecture (WSA) and Theme Mirroring (TM) are great. There are several things that happen once you manage to turn these three knowledge assets into a well-oiled machine.