Generally speaking we use a bit.ly address for our twitter posts and there is always a good sized discrepancy as to what bit.ly says my twitter traffic is and what google analytics says my twitter traffic is.
I scratch my head and wonder who to believe…
Twitter now offers what I suspect will be yet a different number to confound my analytical mind.
This product promises to track these types of stats:
Understand how much your website content is being shared across the Twitter network.
See the amount of traffic Twitter sends to your site
Measure the effectiveness of your Tweet Button integration.
Also Read Sue Bell’s Original Twitter Analytics Tools article.
Learn More About One Feed To Rule Them All
Russell Wright and the Network Empire Team