Online Privacy and Google Attacks In China

There has been a lot of discussion on the feeds recently about online privacy in general.

In fact identity protection and online privacy is a very profitable market according to the Theme Zoom free “Gladius” application, with identity theft representing the overall “Market Category” with 50 million competing pages in our blended search engine analysis. The theme “identity protection” however pulls the highest “worst case” PPC bid price at eight dollars and fifty four cents. ($8.54) Notice that “identity protection” is merely a theme and represents a much smaller piece of the pie. Bottom line? Lot’s of money happening in that little sub-niche of the identity market;

Just for fun we have decided to give away a sample .csv spreadsheet from the Theme Zoom Krakken (Vertical Online Market Analysis) application. I did not perform a comprehensive Krakken “theme cluster” analysis, but only a single keyword drilldown for the theme “Identity Protection” (since this seems to be the richest market in the cluster).

Use this link to download the “identity protection” sample spreadsheet.

When youdrill into themes using the Krakken technology, a visual semantic keyword overview will appear based on profit hierarchy:

The recent attack on http://www.google.cn was the most sophisticated hack of Google’s intellectual property that the company has ever faced. Although Google was not the only company under attack during the onslaught, it has forced them to consider removing Google from China altogether.

Surprisingly, Google.cn, (Google China) is 8 to 10% of Google’s bottom line profit. (I found this surprising anyway).

It is thought that this sophisticated attack was designed to gain access the private gmail accounts of human rights activists living in China.

Although the Theme Zoom Krakken team has not seriously plotted a project to create a Chinese version of our application, we have joked about the need for a Chinese keyboard and programmer fluent in Mandarin in order to help Kelley create the correct browser alignment and user interface. If Google fails to integrate fully in China, Theme Zoom will be unable to move forward with any such plan in the future.

We will see where this issue goes in the near future, but it is one that you should keep on your radar.

To read the complete story about Google and China, go to Google ‘may shut down’ in China after cyber attacks.

Russell Wright and the Theme Zoom Team

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